Is Your eMail List Dead?

One danger in e-mail marketing is letting your list become stale. As Rosanne from Net Business Blog writes, there are some steps you can take to help stop your list from growing stale too quickly. As your list grows, it is also important to remember why your readers are coming to you in the first place.

If you start out offering quality content, and then over time start doing more and more blatant promotions, your list will notice… and they won’t like it. The key to building a lasting relationship with your e-mail list is to consistently offer them information and recommendations  that are new, insigtful, and above all else USEFUL.

What are your thoughts about building a better e-mail list, or keeping your current list happy? Post them in the comments.

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This entry was posted on Thursday, March 20th, 2008 at 3:20 pm and is filed under Writing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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