AuthorAndGetRich Blog

Today’s blog post focuses on a business niche market within the auto industry that is achieving record breaking sales. Discover how to think strategically inside these top two of 25 careers to be in when facing a recession as an entrepreneur while you focus on creating and selling high priced programs.

Meet Kathy Gillen as a case study representing thousands of entrepreneurs who are turning turning their passion into coaching and selling high priced products and services using this system.

While the recession has hit most of the auto industry hard, there’s one sector inside of the auto industry that seems to be avoiding the trend. Ferrari.

For example, according to a CNN report yesterday, sales are up for the Ferrari of Tampa dealership.

What! Haven’t people who are buying luxury cars heard that we are going through a recession?

In a blog post by HR World, the editors provide 25 careers to pursue in a recession. It is the final two that I want to focus on.

The 24th suggestion includes ultra luxury items. In fact the editors of this post state that there will never be a lack of demand on these items. Why? Since there will always be target markets who have handled their money well to weather recessions and down turns in the economy. There will always be a wealthy segment of your business niche market that not only has money but wants to spend it in a big way.

This is one of the reasons why Ferrari sales are up in Tampa and else where.

BUSINESS NICHE MARKETING NOTE: In one of the top three hardest hit industries in the U.S.—the auto sector—there exists niche markets (luxury cars) and a unique category (Ferrari) where money can be made.

Here’s The Message For You: 1. In every industry—even the automotive industry—there exists niche markets for you to create a unique category where you can create major cash flow for your business—even in recessionary times!

In the book that will be coming out later this year in book stores (You can grab a free copy of Become The #1 Expert In Your Niche: How To Effectively Sell High Priced Programs) I cover two critical concepts. As an entrepreneur your quickest way to leverage your asset—turn your passion and expertise into high priced programs—is to understand the difference between commodity value and dividend value (You can read about this further beginning on page 11 of the book.)

Let’s use the automotive sector as a business niche example. Commodity value as an asset can be likened to the car lots and show rooms today of cars not being sold by the Big Three Automakers in North America.

Dividend Value as an asset, on the other hand, can be likened to the car lots of Ferrari sellers and other high end luxury cars. Not only are people purchasing Ferraris at up to $300,000 U.S. a vehicle when cheaper brands can’t sell their vehicles, but they are doing this a record pace.

The key in creating dividend value is that you own a category within a niche market. And within this category there exists hot, hungry buyers who have money and want to spend it. (Notice, I state they want to spend it and not that they need to spend it.)

This leads us to the 25th recommendation of how to profit in a recession from HR World. The editors state that everyone must have other sources of income such as investing, online income and freelancing.

More accurately as an entrepreneur you must focus on creating a unique category that will allow you to turn your passion and expertise into the most expensive programs in your industry. Hungry wants from your target market are fufilled the best when you are also passionate about feeding their desires.

Watch the video below and discover how Kathy Gillen is another of the thousands of case studies that we have of ordinary people who are achieving extraordinary profits in their business niche industries.

NOTE: Kathy is the Ferrari of her industry. She is in an industry that is in a tremendous down turn. But not only has she discovered how to create and sell a $10,000 program, but she is already set to have 2009 as her best year ever.

To Selling High Priced Programs!

Glenn

P.S.

Listen Right Now To This Live Case Study Who Used The Business Niche Ideation Process From http://SellHighPricedPrograms.com To Help Her Create Record Profits In An Industry Which Is In A Major DownTurn.

As You Listen, Ask Yourself This: “Is It Not My Turn?”

Today’s blog post focuses on how to make the hidden business niche economy work for you right now. It involves turning your passion into high priced coaching in your business niche right now. Sell coaching now using these three principles I discovered after I experienced this epiphany on the sixth floor of a Toronto hotel.

Have you heard about the hidden economy that knows no concepts like downturn or recession?

Are you excited about your life?

Are you passionate about what you do for a living?

I am. Okay. I REALLY AM!!! In fact, as we get ready to head up north to go skiing I have never been more excited!

But it was not always this way. In fact, five years ago on December 16 I was sitting in a hotel in Toronto, Ontario, Canada on a Friday evening getting ready to go to bed. I looked out of my window and realized more than ever that picking up a second job was not the answer to getting ahead.

I was in Toronto to mark the tests that all teachers must take in Ontario before they are eligible to teach elementary or secondary school. (Little did I know that I was to go from the youngest Vice Principal with our school board to the wealthiest former Vice Principal with this School Board in the next month.)

I looked out of my window overlooking downtown Toronto and realized two weeks before Christmas of 2003, and separated from my family for three days, that this was NOT the answer.

However, I had a feeling in my gut that I had never experienced before.

Psychologists call it a ‘sense of positive expectation.’

Up until that night, I had experienced the whole gamut of what anyone goes through when they honestly wrestle with their future. From fleeting feelings of euphoria to out-and-out feelings of terror of doing something totally different, I had experienced each of these feelings hundreds of times.

Actually, I had spent three years trying to figure out how to make a profit with my passion. I had invested $55,000 of money that did NOT belong to me. Now that might not mean much to you, but for me that was more than a year’s take home pay for me. And again, it was money that we didn’t have.

That’s why I was in Toronto. I needed more cash flow to pay for the increasingly larger debt that I was financing as I was trying to build a business.

However, this night was different. There in the quiet confines of my hotel room (room 613) on December 16, 2003 I gazed over downtown Toronto (what I could see of it!). It was a snowy night and bitterly cold, but I experienced something that I had never felt before.

It was a gut, visceral feeling. It was the feeling of rest and peace that came over me when I realized that I was going to give up playing the ‘trying’ game.

I realized for the first time that ‘trying’ to do business was consuming all my emotional energy.

I had not yet realized the business niche competitive advantage that would allow me to work with over 5,000 clients since that night. Clients who have discovered how to turn ‘trying to do business’ into an intelligent and strategic assault on a market place that removes ‘trying’ from the equation.

Instead these successful clients do what I discovered and that is to focus on ‘doing’.

With an important adjective to realign the ‘doing’.

I call it strategic doing.

From that night forward my business changed. And it did NOT change slowly. It changed in a magnitude that still shocks me how quickly things transformed for me.

Shock and awe.

There is no other way in transforming ‘trying’ into ‘doing’. Strategically.

Shock and awe.

It was five years ago right now that I discovered something that I had NEVER realized before after failing miserably in business for three years.

And it is this.

I discovered a way to turn passion into profit through coaching by creating and selling the highest priced products and services.

Sure, I was aware of the traditional coaching industry. I was actually involved in it at one point. I was being schooled by the same programs that teach all students to charge anywhere from $397 to $497 for three sessions/month.

I was also schooled in the typical business funnel models that are proposed by these business niche coaching programs.

Then I discovered a way to turn both of these models upside down.

And it begins with these three thoughts I want to leave you with right now.

1. It is paramount that you stock ‘trying’ and move to ‘doing’. What does ‘doing’ look like? It starts with reading and implementing the 10 business accelerators from the book, Become The #1 Expert In Your Niche: How To Effectively Sell High Priced Programs from http://SellHighPricedPrograms.com that I created to help you understand a new paradigm about thinking and doing entrepreneurship—strategically. It is in eBook format and will be released in book stores later this year.

2. It is possible to turn your passion—your avocation or vocation—into high priced coaching. And it is imperative you do so. Does that mean you spend everyday of the week coaching? Absolutely NOT. This is all the more reason you need to grasp the concept of becoming a Knowledge Broker with your coaching.

3. More than ever you need to stop the ‘greater sameness’ mantra that you practice in your subconscious. I know this sounds scary, but with this system you can do it! You must take a calculated risk. It is the only way that you too will feel what I did 5 years ago right now.

Now is the time to turn your passion into a high-end coaching business. Get your hands on a copy of Become The #1 Expert In Your Niche: How To Effectively Sell High Priced Programs from http://SellHighPricedPrograms.com. It’s free.

And discover what over 5000 other entrepreneurs have easily implemented.

STOP ‘trying’ to sell high priced programs.

DO it NOW!

Glenn

Before I share with you how I sold my first $100,000 Coaching Program, I want you to realize that you MUST NOT be like the over 99% of entrepreneurs today who make this fatal mistake—they have no way to think strategically to position their business so that they never have to compete on price.

In fact the number is probably 100% as I have not found one entrepreneur who does this! I repeat: NOT one!

One of the quickest ways to think strategically is found on today’s sell high priced programs’ video below.

In fact, below I share with you my three biggest regrets when I first sold my first $100,000 program.

But before you read of my biggest three regrets and before you watch this video, I want to remind you that on last week’s blog post you should know now how to quickly position your business niche differently from your competitors—remember to always summarize your competition as the ‘old philosophy’ versus the ‘new philosophy’.

Now, from a business niche marketing position there is a very strategic way to showcase your philosophy. This involves transforming your philosophy into a specific system that solves a specific problem.

What is the best way to showcase your business niche system? Watch today’s video and discover how to easily position your business separate from your competition.

You must know how to create a strategic business niche model easily that will display what you do so that you can instantly position yourself to sell high priced products and programs.

After watching this video, you will discover the 7 critical elements that must be part of your strategic model to ensure you position your business for massive impact including selling high priced programs.

Your strategic model will position you easily and quickly from the market place that is competing on price.

To set the stage for this video you will need to understand the only answer to competing on price which I cover before discusing the 7 critical elements that must be found in your model.

To Selling High Priced Products And Programs!

Glenn

P.S.

Yes, I know it’s scary to step out in a big way. This is why I am providing this video series as an educational service of http://SellHighPricedPrograms.com to help you.

My three biggest regrets that I discovered after selling my first $100,000 programs were these:

1. Stepping out in a big way is not that scary. What was scaries was thinking about it separate from taking action with a concrete game plan.

2. When I accomplished my first sale of this magnitude, I realized how much I was undervaluing my time.

3. One of the critical keys in providing me this confidence is found on today’s video…knowing these 7 critical elements to position your strategic design model. Watch now…