Today’s blog post focuses on a business niche market within the auto industry that is achieving record breaking sales. Discover how to think strategically inside these top two of 25 careers to be in when facing a recession as an entrepreneur while you focus on creating and selling high priced programs.
Meet Kathy Gillen as a case study representing thousands of entrepreneurs who are turning turning their passion into coaching and selling high priced products and services using this system.
While the recession has hit most of the auto industry hard, there’s one sector inside of the auto industry that seems to be avoiding the trend. Ferrari.
For example, according to a CNN report yesterday, sales are up for the Ferrari of Tampa dealership.
What! Haven’t people who are buying luxury cars heard that we are going through a recession?
In a blog post by HR World, the editors provide 25 careers to pursue in a recession. It is the final two that I want to focus on.
The 24th suggestion includes ultra luxury items. In fact the editors of this post state that there will never be a lack of demand on these items. Why? Since there will always be target markets who have handled their money well to weather recessions and down turns in the economy. There will always be a wealthy segment of your business niche market that not only has money but wants to spend it in a big way.
This is one of the reasons why Ferrari sales are up in Tampa and else where.
BUSINESS NICHE MARKETING NOTE: In one of the top three hardest hit industries in the U.S.—the auto sector—there exists niche markets (luxury cars) and a unique category (Ferrari) where money can be made.
Here’s The Message For You: 1. In every industry—even the automotive industry—there exists niche markets for you to create a unique category where you can create major cash flow for your business—even in recessionary times!
In the book that will be coming out later this year in book stores (You can grab a free copy of Become The #1 Expert In Your Niche: How To Effectively Sell High Priced Programs) I cover two critical concepts. As an entrepreneur your quickest way to leverage your asset—turn your passion and expertise into high priced programs—is to understand the difference between commodity value and dividend value (You can read about this further beginning on page 11 of the book.)
Let’s use the automotive sector as a business niche example. Commodity value as an asset can be likened to the car lots and show rooms today of cars not being sold by the Big Three Automakers in North America.
Dividend Value as an asset, on the other hand, can be likened to the car lots of Ferrari sellers and other high end luxury cars. Not only are people purchasing Ferraris at up to $300,000 U.S. a vehicle when cheaper brands can’t sell their vehicles, but they are doing this a record pace.
The key in creating dividend value is that you own a category within a niche market. And within this category there exists hot, hungry buyers who have money and want to spend it. (Notice, I state they want to spend it and not that they need to spend it.)
This leads us to the 25th recommendation of how to profit in a recession from HR World. The editors state that everyone must have other sources of income such as investing, online income and freelancing.
More accurately as an entrepreneur you must focus on creating a unique category that will allow you to turn your passion and expertise into the most expensive programs in your industry. Hungry wants from your target market are fufilled the best when you are also passionate about feeding their desires.
Watch the video below and discover how Kathy Gillen is another of the thousands of case studies that we have of ordinary people who are achieving extraordinary profits in their business niche industries.
NOTE: Kathy is the Ferrari of her industry. She is in an industry that is in a tremendous down turn. But not only has she discovered how to create and sell a $10,000 program, but she is already set to have 2009 as her best year ever.
To Selling High Priced Programs!
Listen Right Now To This Live Case Study Who Used The Business Niche Ideation Process From http://SellHighPricedPrograms.com To Help Her Create Record Profits In An Industry Which Is In A Major DownTurn.
As You Listen, Ask Yourself This: “Is It Not My Turn?”