AuthorAndGetRich Blog

This is Part IIIb of business niche counterintuitive principle #3 to leverage your home business skills. (Failure to email with the right frequency so that you get unsubscribes. Unsubscribes are testimony that you are actually staying in front of your ideal clients. With over 1,800 video business niche testimonials you can take that to the bank! :-))

Before we get going today with this business niche marketing principle, make sure you watch the 10 second business niche video below. It demonstrates the most power teaching method and that is teaching by modelling. Watch this live coaching as my 11 year old son Calum shoots this video and understand this concept right now. “It’s not about perfection, it’s about perception.” (READ…It’s not about perfection, it’s about gaining momentum.).

There are four business niche gaps in the market place that are tied to people’s negative perception. The four gaps are as follows: time, money, expertise and mastery.

As you think through your differentiation note there will be some overlap of these four areas. The key is to integrate your business niche marketing around these four gaps.

I will define each of them and then provide you a couple of examples.

1. Time. This is probably the most important gap in your market place. The Information Age has led us to become time deprived. This is where Zipf’s Law can be leveraged the best for your business. Remember our definition of Zipf’s Law: with limited opportunity to experiment and choose, your ideal clients will choose the person/company perceived to be on top in your business niche.

Perception is everything. Quit spending time on creating training materials and focus on perception. Perception is the domain where marketing lies.

(Did you re-read what I just wrote? READ…Read it again!)

Marketing = Perception

Perception is always tied to emotion.

Remember our definition of the Recommendation Age: It is primarily first and foremost the transference of emotion.

NOTE: in saying this, never has content been more important.

BUT: Perception trumps content.

AND…Marketing i.e. perception is the only variable that trumps content in the Recommendation Age in any business niche.

Speed To Market Business Niche Principle: Good business niche marketing is always tied to the negative perception—i.e. the negative emotion (READ story)—that your target market has of your competitors.

To make your business niche marketing work in the Recommendation Age (READ…turn an idea into a powerful recommendation) create your business niche system so that it provides specific benefits that can be measured.

For example: Author And Get Rich, our flagship book, doesn’t just teach you how to author a book when you have no time (READ…quickly)…this is too vague…but it teaches you how to write a book fast in less than 12 hours…(READ specific benefits that no one else can do in the area of author coaching business).

It also is tied to the negative perception of other books that promise to help you write a book in a week or in a month, but does NOT do what every one needs help with: a specific plan of business niche execution that can be implemented in as little as 5 minutes a day using the Write A Book Fast Entrepreneurial Authoring Genealogy Trees.

The second business niche gap in the market place has to do with money. If you can help someone make money or save money this is great way to tie what you do into a critical negative perception.

Everyday I hear this lazy thinking: “All I want to do is make money!”

NOTE: money can’t actually be made. The amount of money is finite in circulation. Money always flows through two basic funnels and these are the areas of ‘wants’ and ‘needs’. The key is to align what you do to a hungry market that has deep pockets and will willingly channel some of this flow your way in the form of a value exchange.

Market places such as stock markets are by nature win/lose institutions. (This is very evident over the past few days.)

The successful entrepreneur realizes that the key to the Recommendation Age is to create a win/win scenario.

The best way to do this is to consider that purchases are created at the ‘want’ level. Your business niche market will always make one’s purchase at an emotional level and justify this at a cognitive level. (READ…emotional first, cognition second).

The key to helping your business niche market make money and/or save money is to tie a want to a need.

Remember Maslow’s Hierarchy of Needs. If the basic needs of food, water and shelter are not provided, people will never focus on the greater needs that are available to them.

NOTE: If your target market is focused only at this level, this is a bad market to be in.

However, the key to success in any market is to always tie Maslow’s higher need levels to the hungry wants that your system provides solutions to.

Speed To Market principle: Tie the want that your business niche market has and align it with Maslow’s highest NEED levels: the need to experience purpose and self actualization.

Or another way of saying this…

When it comes to helping your business niche market make money or save money, ensure your target market invests with ONLY you by aligning the want (emotion) of your ideal client with the need (the justified or rational decision), Make the ‘want’ and the ‘need’ synonymous.

In the next Author And Get Rich blog post, I will share with you how to capitalize on two little understood gaps that exist in your market place in the areas of ‘expertise’ and ‘mastery’.

NOTE: The secret to wealth in the Recommendation Age is to capitalize as the Thought Leader of your business niche in the expertise and mastery gaps that exist in your market.

To Your Legacy!

Glenn

Watch This Short 10 Second Video And Witness This Power: “It’s Not About Perfection, It’s About Perception.”

Quick Business Niche Speed To Market Question: What are you modelling to your children, colleagues and key confidants?

 

This is Part III Of The Five Counter-Intuitive Niche Principles To Leverage Your Home Business Skills

Few entrepreneurs and marketers today know that I have personally mentored many of today’s leading online marketers in the area of helping them create their business niche and aid their business niche marketing. Yes, you probably know that we have worked with Joel Comm, Ken McArthur, Anik Singal, Len Foley, Jill Lublin et cetera. Many of them you will NOT know since I am under an NDA.

In fact, at every event I routinely have the biggest names coming up to me to provide them with coaching especially when it comes to helping them with proper positioning in their business niche and helping them create their business backend with proper business niche marketing.

It astounds me that many of them don’t even ask what my coaching costs, and yet they are ready to pay whatever it costs. What astounds me even more is that many of these people do business coaching!

What I am going to share with you today (which is the third counter-intuitive principle that you need to understand about business niche dominance and building the correct home business skills) is so critical to your success, I want you to STOP everything you are doing and make sure you are clear on these three fundamental questions before I talk about the four market gaps that you need to be aware of.

What I am going to share with you is what clients invest huge sums of money for me to help them identify the market gap that they fufill.

STOP what you are doing right now. You must understand these four market gaps…

But first.

In our Awakened Ideation Process(TM), we discuss the importance of asking our clients three fundamental questions from which we build Speed To Market focus with the correct 16 questions to bring them perfect market-to-message clarity.

These three questions lead to the quickest and easiest way to build your business plan to ensure the right market to message match.

Write these down right now, and particulary note the third question. This is the key to today’s Speed To Market principle.

If you have NOT answered these three questions before–or if you have not answered them properly–DO NOT do anything more with your business. STOP. (I promise you that you have not answered them properly as I have NOT met one entrepreneur who has!)

The reason why countless entrepreneurs struggle with their business is because they lack Speed To Market focus.

Pure and simple.

Okay, here are the three questions that I want you to ask yourself right now.

1. Who are my top four or five competitors?

I don’t know how many entrepreneurs I have met who have a ‘bright idea’ and create a CD/DVD et cetera without knowing fundamentally who their top competitors are. The number is well over 99%.

Don’t assume you know who your top competitors are in your business niche. In order to know this perfectly, you must fully understand question #2.

2. How does your target market define it’s problem(s).

I have yet to find one entrepreneur in the thousands that I have personally worked with in the area of book marketing and business niche marketing who know how to answer this question.

The secret to building a Speed To Market business is to get into your target market’s mind. In fact, you must do more than get into their mind, you must gain access to their subconscious mind where the negative perception recides. This will ensure perfect market-to-message business niche match and show you exactly how to reframe what you do.

Speed To Market Business Niche Principle: Negative perception always aligns itself with a story. A story is a series of moving pictures that plays repeatedly in one’s subconscious mind. The strength of the story lies not in the content of the moving pictures, but in the context of the moving pictures.

You must get into their mind around the negative perception that they have concerning your competitors.

NOTE: You can’t accurately answer question #1 until you answer question #2 properly. And you can’t answer question #2 properly until you answer question #3 with laser focused precision.

3. The third critical question is this. I want you to write this down word for word because it is that important.

Speed To Market Business Niche Question: What is the negative perception that your target market has of your competitors?

If you are not aware of Question #1 and Question #2, this question is pointless. And yes, Question #3 holds the critical secret to your success.

I have yet to find one entrepreneur who knows the answer to question #3 intuitively.

When you understand this question, you are now ready to move forward.

To faciliate this understanding, we have spent six years designing a system of that comprises the quickest way to build your business niche plan while you are building cash flow with the proper home business skills. These 16 questions are the most empirically sound way to ensure that you are positioned in the market place properly. If you want the one hour audio, you need to phone our office immediately and we will provide you with this.

PLEASE NOTE: As we are in the process of formally registering this system, I am a little leary of blogging about it as there are a number of entrepreneurs attempting to rip us off.

In tomorrow’s business niche blog post, I will share with you the four industry gaps that you need to be aware of as you seek the perfect market-to-message business niche match.

No one is teaching this today which is absolutely critical to your book marketing and business niche cash flow.

Isn’t it time you really applied this Speed To Market business niche principle: “Greater Sameness Will NOT Get You Better Results.”

To Your Legacy!

Glenn

P.S.

Oh yes, your homework is to phone us at 519.542.3043 and request the one hour Awakened Ideation Process(TM) questionnaire. And you must promise NOT to pass this around.

P.P.S.

Live from Burlington, Vermont…A Short Special Message For Each Of You Who Find Yourself A Little Lonely Right Now…

Rapid book marketing begins with this business niche speed to market principle. Use the Expert Positioner Software (Free Trial) to build your authoring business clarity and simultaneously position yourself to create and sell big ticket programs. Selling a $10,000 program is easier than selling a $27 eBook.

Bottom line cost to you for not understanding today’s principle: $9977/sale.

Here is the first counter-intuitive principle of rapid business deployment that I want you to implement right now. (If you are not sure how to implement this business niche principle, please phone our International Headquarters in Canada at 519.542.3043. As former educators, our goal is to teach you specifically how to dominate your business niche.)

Before you watch this principle played out on today’s Speed To Market video, I want you to consider this business niche question:

What is easier. Doing pushups on two basketballs or doing regular pushups from the ground?

I trust that you see that this is a rhetorical question!

That leads me to the first of five critical business niche principles I am going to share with you over the next five blog posts. It has to do with the notion that developing the home business skills begins with understanding that you must understand critical components of sales.

The Expert Positioner Software is the first step to not only help you find your business niche, but to convert your ideal clients into your highest end programs with the correct business niche marketing.

The only difference essentially in selling a $27 eBook and a $10,000 program is posturing and clarity and ensuring you are talking to the right potential clients.

If you are struggling selling a $27 eBook, perhaps you are selling to the wrong target market. But more importantly, you have not discovered one of our Speed To Market principles which I want you to record right now.

Speed To Market Principle: Your twin tickets to freedom are sales and marketing.

Note the bottom line difference to your value in the market place is $9977 to your bottom line by failing to understand this concept.

Your Business Niche Homework:

1. Watch me sweat through this short video to enforce today’s buiness niche principle in your marketing. Don’t make this costly mistake that I see well over 99.94% of entrepreneurs making today based on our case study work of over 1,800 clients. (Accurate statistics are based on the last 1,819 clients we have worked with.)

2. Get your free trial version of The Expert Positioner Software to ensure that you build your business niche with clarity. You will also position your book marketing and niche marketing dominance to sell the most expensive programs in your niche.

3. Phone our International Office at 519.542.3043 and join me for the first live Three Day BizFit Intensive for three long days working with me one-on-one. But only do this if you are tired of playing safe and getting ’status quo’ results.

To Your Legacy!

Glenn

P.S.

Watch This Short Business Niche Video Now. Just For You I Sweat Through This Principle To Make A $9977/Sale Point…

 

Are You Ready To Go From How To Now with your home business skills? Check Out This Three Day Biz Fit Intensive Rapid Implementation Preview Call As You Transform HOW to NOW!

Register immediately for the preview call and I will send you a system that only Chamber Of Commerce members have when I speak at their conferences. In fact, the Chamber members that attend must prove that they are doing at least $1Million in Sales to qualify.

I want to meet you in Sarnia, Ontario, Canada.

In fact, on today’s Author And Get Rich video, I come to you live from this outdoor basketball court to get you ready for action. Massive, focused outcome driven action.

Are you ready for the intensity that I have blogged about a couple of times over the past month?

Are you ready to focus on implementing the right business systems to build a multi-million dollar business?

Are you ready to come to Sarnia for the most intense three day event you will ever attend working with me for three days focused directly on building the right systems for your business? It will NOT be a ’sit and git.’ It will NOT be a pitch-fest!

Are you ready to transform your mind, body and business?

The fact that we have to relaunch http://AuthorAndGetRich.com is your gain as you will work with me directly for 8 weeks to get you ready to attend the Three Day BizFit Intensive.

Go to the following URL right now and register immediately and gain access to critical documents to begin to leverage advanced Speed To Market Principles.

Go Here Right Now… http://SalesAndMarketingSummit.com/strategic.htm

If you are NOT interested in massive implementation, please don’t waste your time registering for the rapid business acceleration Biz Fit Three Day Intensive.

Glenn

P.S.

Watch the following video right now and get ready to focus on massive action in your business. Isn’t it time you build the kind of momentum that builds massive results?

A Novel Book Marketing Case Study: Why Author And Grow Rich book is not being published anymore. This is Part III Of A Special Three Part Blog Series. NOTE: Grab another copy as it will be worth something as a collector’s item. Amazon has about 50 copies left. If you are interested in authoring business coaching, this is the perfect place to start.

To bring you up to speed with with this short blog series, please read the previous two posts–Part 1 and Part II of When You Become Too Famous Too Quickly: A Book Marketing Case Study.

The head of marketing for ADOBE was so impressed that a Vice Principal (I was still in my job at that time) was leading the field in authoring and e-publishing with a system to help anyone write a book fast and build the necessary home business skills. They were further impressed that it was being done from a teaching and learning perspective. (To date, there is NO one doing this even though some of my competitors who have been coached by me are trying to appear to do this.)

An Aside…Advanced Book Marketing Speed To Market Principle: The ability to build a business quickly and then teach others how to do it are mutually exclusive skill sets. That is, just because you have done it (and there are really only just a few who have), doesn’t mean you can teach it!

Shortly thereafter I received a phone call from one of the CEOs of BookSurge, which has since been purchased by Amazon.com, wanting to do business with my company. In fact, just recently I shared on a previous blog post how Jeff Bezos, CEO of Amazon.com, thanked me publicly at Book Expo before a live audience as he received a copy of our book on how to write a book fast.

Prepare for this kind of growth: companies who want to do business with you because they see the win/win.

Now, the story behind this blog post.

Some of the largest companies in the market who have very limited thinking will not be able to see a win/win with you and your company so they play out of perceived fear. Perceived fear is what constitutes most types of fear today…perceived fear really comes from the ‘what if’ scenario and is psychologically based with virtually no chance of this happening.

Real fears on the other hand are reality based and have a high probability of occurring. For example, a real fear is that if my young child walks out in front of traffic she/he will probably be hit. The probability is very good that this will happen.

What does perceived fear look like in business? The ultimate form of perceived fear is threatening a law suit against someone else because that company is scared. The ultimate source of perceived fear is jealousy.

This type of win/lose thinking ultimately comes from limited thinking and a limited world view on the opportunities that exist for each of us.

My company has been under attack from a very big organization who want the rights to my domain name (http://AuthorAndGrowRich.com), they want me to change my book title with its focus on how to write a book fast etc.

In fact, here is another example of the power of what I teach around rapid home business skills deployment. I got noticed by this company right from the inception of launching my idea into the market place, and this happened even though many companies have domain names related to mine and have been in the market years before me! This organization is using me as a case study to build legal precedence before they go after these other companies.

Here is an extremely important point I want you to understand. Yes, market feedback is critical to your success, but competitor feedback in this manner can even be a greater form of feedback for you!

This is a company that has deep pockets and even though there are numerous other companies that have owned similar domain names for a lot longer than I have, they are beginning with me.

Why?

Because of our rapid advancements in the market place and our client success rate.

Because we are perceived as a threat.

And because they live in a world with limited opportunities.

Here’s what I am doing about this…

I first consulted my lawyer and we put disclaimers in the latter published copies of Author And Grow Rich and on our website.

However, they continued to confront my company and instead of fighting this in court which is where it was going—as much as I would have loved to do this—I did NOT want to expend my energy in a negative fashion—so I made the executive decision to republish our book under a new title and have just moved our domain name to http://AuthorAndGetRich.com.

And here is how you win.

I am going to show you personally how we are going to get launch http://AuthorAndGetRich.com and quickly influence the search engines to choose us over our competitors with respect to our key words.

And I am going to allow 12 of you to come to Sarnia to work with me personally for three days in the most intensive three day event that you can imagine.

Please Note: a one day’s consultation with me starts at $15,000 and a three day consult is $40,000. Yes, we are not cheap, but there is also no one teaching what we do with the focus on rapid business deployment and authorship to become the Thought Leader of your market place.

The specifics of the three days will be shared shortly when I get home from the business trip and vacation I am taking in the Virginia Beach area. The event will be intense…so I am going to include eight bonus weeks working with me live before you come to get yourself ready to work with me and train with my trainer.

Three weeks ago I first discussed this, but have not had a chance to let you know more because of this legal battle and the fact that I have been travelling.

To get yourself ready for this “BizFit Three Day Intensive” we will focus on the following:

1. Systems to fast write your book if you are just starting to putting this together.

2. Systems to build the most expensive back end programs in your niche.

3. Specific outcomes focused on increasing your Speed To Market execution and instantly increasing your cash flow by at least 3X.

And much more.

This will be the most intensive three days of your life.

Pure and simple.

That’s why you will need to qualify and ready your mind and body to achieve what we have in store for you.

Here are some of the deliverables.

This will NOT be a ‘pitch-athon’ event.

Before you come, you must be ready to compete. Yes, you will compete. With yourself. But you must be ready to do this both cognitively and emotionally.

Before you come to my town, we will spend an eight week preparation period delivered over the phone focusing on getting your body and mind ready to attend this event. That’s right. You will work with me and my team–including my trainer–to get you ready to attend this event.

Whether you are a seasoned gym rat or you can’t remember ever stepping foot into a gym, it does not matter. What matters is that you will be trained properly and that you exemplify the discipline to go through with the qualifying process in order to work with me for three intensive days.

If you are interested in attending and qualifying for this, please note the following:

No alcohol will be allowed during the event. You must engage yourself in a proper diet that you will be given during the qualifying eight week preparation period. Proper diet and conditioning will allow you to maximize our time together in my home town..

1. You will work out with me in the gym each day with my personal trainer, who also trains professional athletes from numerous fields including NHL hockey players.

2. You will develop your observation skills using the systems that you will have developed before you get here.

3. You will create next steps for your business. Refer to the following diagram as an overview of what we will be taking you through to get yourself ready.

4. You will leverage all the ‘Speed To Market’ principles we will cover in advance.

5. You will speak and be video taped before a live audience.

And much, much more!

There will be many more measurable outcomes, but I want to provide you a cursory understanding that this will be focused on measurable outcomes.

The net focus will be on cash flow. But cash flow begins with developing an asset. And in the Recommendation Age, your asset is built on the ability to forge long term relationships. The means that the value you create must not only engage your ideal client’s mind, but it must be build within the context of your million dollar story. That involves you looking and feeling your best.

Your Homework:

1. Jump onto the following blog post if you are interested and gain a few more details here…

http://authorandgetrich.com/blog/a-three-day-intensive-do-you-have-what-it-takes-to-meet-me

2. –>CLICK HERE To Download An Overview Of Our Speed To Market System In PDF<--

3. If you are interested, please phone our international headquarters in Canada at 519.542.3043 and let Victoria or Karen know of your interest and what you think the investment should be for an event like this.

Your feedback on this blog is always greatly appreciated. I love hearing from you and every blog post is read.

To Your Legacy!

Glenn