Throw away everything you have ever learned about networking.
Throw away everything you have learned about Joint Ventures.
Throw away everything you have learned about rapid business acceleration.
If the programs that you have do not understand the new paradigm presented by the Recommendation Age.
As I get ready to speak in Puerto Rico next week, I am reminded of a powerful ‘Speed To Market’ concept I want to share with you.
By the way, if you want to see the resort I am speaking at and which is making my wife and children very jealous and moaning…’Ah, dad, can we come?’ By the way I would have taken them, but we are pulling them out of school for two weeks as we head to Scotland in a week. (I will be travelling there after my trip to LA.)
‘Speed To Market’ Principle: “In the Information Age, what was important was a deliverance of data; in the Recommendation Age, what is important is the conveyance of emotion.’
How do you convey emotion properly.
Ah, there’s the rub.
Here are a few principles and all the more why I want to personally invite you to a cocktail party I am hosting at Rick Frishman’s event just before Book Expo in LA on May 29.
Okay, now for a few key principles that you must understand about conveying emotion in the Recommendation Age:
Ideas are not hip any more. In fact, let’s be blunt. Because your ideal clients are overwelmed, they not only don’t have time to hear you, but they do NOT care who you are. Your ability to transform an idea into a powerful recommendation is critical.
Your conduit to sales and marketing is your ability to embed an idea with context.
Context in the Recommendation Age is the ability for you to deliver body language.
By body language, I mean your ability to create an experience that those you are intending to influence take notice.
Let me provide you a few examples:
When I go to a local networking event, I never go alone. I always go with a ‘JV friend’ where both of us have a verbal agreement. Our goal is to promote each other as we meet as many business people looking for JV partners *for the other person*. This is a powerful concept as it gets business people to do what they love doing–talking about themselves and their businesses.
As I listen intently with each person I meet, I make mental notes of the following: a. does this person need my JV friend’s services and b. how can I best tell my JV friend’s million dollar story to showcase what this person does in light of the business person’s pain. If I feel there is a great fit, I then make the introduction. And you can bet after I tell the right business people my JV friend’s story that they can hardly wait to meet him.
Another important principle in conveying emotion comes down to your abilility to focus on creating an experience. Two years ago at Armand Morin’s BigSeminar Event, I hosted the event and paid for an open bar for over 400 entrepreneurs for four hours! The tab was certainly high (each drink cost me $6.50) as you can imagine, but I did what no one had done to date.
At Rick Frishman’s event in LA, I am hosting a cocktail party. I will be showcasing to those there how to network by ‘moving the free line.’ You will have to meet me at Rick’s event if you want to know exactly what I will be doing. Let me tip the proverbial hat and say, I will utilize the greatest social proof that has been mustered to date with our programs. I will have more to say about this on a blog post after the event.
One of the greatest ways to convey emotion is thru social proof. The power of this had Alex Mandossian exclaim recently during a live call that, ‘No one has more video case studies than Glenn Dietzel today. In fact, no one comes even close.’
Do you see the power of having Alex say this as opposed to me? What has the greatest pull? Yes, that was a rhetorical question but it reminds us of this ‘Speed To Market’ principle…
The key in everything that you do is context! ‘It’s not the idea that is critical, but the presentation of the idea.’
If I can be of further assistance to you about developing context in the Recommendation Age that gets you noticed, than contact our International Headquarters In Canada at 519.542.3043. Hey, if you are nervous call us after hours and leave a message.
Here’s the worst thing that can happen:
1. You will realize that I am still a Vice Principal and you happened to have phoned my school. Do NOT worry I am NO longer a Vice Principal and haven’t suspended a student in over four years, which is when I left my job.
The best thing that can happen:
You will be well on your way to discovering a system that no one is teaching today. A business technology that focuses on integrating your marketing using the offline and online worlds and that focusses on ‘Speed To Market’ business systems that will allow you to join me as I travel to some of the coolest places in our world.
To Your Legacy!
I hope to see you at Rick Frishman’s event in LA on May 29. Jump onto the following URL right now and find out more…
Tags: Alex Mandossian, Armand Morin, BigSeminar, Book Expo, business technology, Joint Ventures, million dollar story, Rapid business acceleration, Recommendation Age, Rick Frishman, Speed To Market, UPP