AuthorAndGetRich Blog

Due to the fact that last night’s Teleseminar on how to become the Thought Leader Of Your Industry with the Expert Positioner Software went just over two hours, because and many of you who were listening over the Internet got cut off, I feel it only correct to go against my word.

(I trust that you will give me permission to do this!)

I had mentioned that last night’s call would NOT be recorded. Well, out of habit I did make a back up of the call and now I am really glad that I did.

For those of you who got bumped off the call, I am very sorry for this.

Because I don’t know who all of you are, you can go to the following URL below and download the Expert Positioner Software Call and even get a demonstration of the software.

NOTE: As a bonus to the call, there is a workbook that is proprietary and you are on the honor system not to pass this out as it includes some of our systems flowcharted out for you that shows you how to begin to flow chart our your system.

Remember one of our Speed To Market Principles: You control markets today with your own system and your own unique languaging.

Quick now…grab paper and pen.

The number reason why entrepreneurs are not making the kind of money they want and the reason that people experience writer’s block is a common problem: lack of clarity and lack of a know-how on how to fast transform an idea into a powerful recommendation.

The quickest way to develop clarity is to know how you are different in the market place both in terms of content and context.

How do you build the proper context for your book and business in the Recommendation Age?

On an earlier post I shared with you how many entrepreneurs believe more than ever that content is king. Now I will be the first to support the fact that to compete properly in the market place you must have unique content. In fact, last night I shared with my listeners a multi-million dollar strategy on how to create the feeling of originality as it is indeed very tough today.

HINT: I discussed a little known strategy that Thomas Edison used and it is still the best principle to help you build your own unique system.

As important as content is, context is everything. You must leverage context in order to have your content noticed.

I have referred before to Seth Godin’s New York Times’ best selling book, All Marketers Are Liars. The thesis of Seth’s book is this: because of the over-crowded and over-communicated society in which we live, it is absolutely paramount that to be heard you must become a master at telling your story and your company’s story.

Now, Seth doesn’t tell you how to pull out your story—that’s what we do with our Unconscious Credibility Marketing System™, but he does highlight this important fact. There is one immutable truth that surpasses the importance of targeted content that meets the specific wants and needs of your hungry market. And in fact, the purpose of today’s blog post is to develop this for you and help you develop proper context in the Recommendation Age using the following three strategies.

This system is really a synthesis of three great minds: G.K. Chesterton, Thomas Edison and Seth Godin.

In the Recommendation Age, here is what you must know about building context. (By the way, no one is teaching this today let alone helping clients put this together in a powerful strategic fashion for both your online and offline endeavors.)

Remember this Speed To Market Principle: It’s NOT the idea that is critical, but the presentation of the idea that is crucial.

To set the proper context for these three critical principles, remember this too: the Information Age was characterized by the discussion of fact or the presentation of ideas; the Recommendation Age is primarily about the transference of emotion.

Here is how to build the context in the Recommendation Age that will properly leverage your emotional connection with your market place:

1. You must leverage your system using your UPP—your Unique Personal Proposition or your million dollar story. Each of you has a million dollar story. It comes primarily from the pain of your past. It comes from what you learned from the School Of Hard Knocks—what you did NOT learn in the formal school setting. Get comfortable being real in the Recommendation Age. If you are not, your ideal clients will NOT only be unable to hear you, but they will not see you as authentic.

Note this important concept: even though today’s market place is jaded, cynical and resistant to your message, they want more than ever a trusted, proven and authenticated person/system to believe in.

2. You must leverage your system at solving a specific problem in the market place using video case studies. The Expert Positioner Software (EPS) and the classes that we teach to help you use the software properly are utilized to help you think through your differentiation. There is simply nothing on the market today to help busy entrepreneurs analyze the critical aspects of their business quickly to ensure that you stand uniquely in the market place in the Recommendation Age.

The EPS helps you create a customized free report. (By the way, on last night’s call I challenged the audience to Google the terms ‘free reports’ and ‘free report’. Then I challenged them to enter the term ‘Customized free reports’ and other terms germane to the Recommendation Age to prove that no one is doing or teaching these principles. But most importantly, I wanted you to see for yourself that you have an incredible window of opportunity to become the Thought Leader of your industry.

3. You must leverage your system using the EPS and the science of reframing. The EPS system is designed to help you become the advocate for your industry. My friend Joe Polish talks about the importance of becoming the perceived advocate of your industry. This principle was certainly one of the most important ways that Joe used to position himself at the top of the carpet cleaning industry.

To control markets in the Recommendation Age you must be seen as the advocate of your industry. The best way to do this is to out-educate your competitors. The EPS system allows you to do this more completely than your competitors as I explained on Monday’s blog post and Tuesday night’s Thought Leader With The Expert Positioner Software teleseminar (see below to download the call.)

The power of reframing what you do using the EPS actually outweighs the importance of your UPP and video case studies. It does this since the latter two strategies can NOT do this: provide for you the ability to transfer emotion both qualitatively and quantitatively, as I pointed out on last night’s call. The EPS not only allows you to reframe what you do from a qualitiative perspective, but it also provides you the ability to reframe the pain that your market place experiences using the power of a number.

I will discuss this further on another blog post on the power of ethically leading your target market to feel it’s pain more profoundly than it has ever felt before. G.K. Chesterton pointed out many years ago to entrepreneurs the necessity of first focusing on magnifying the pain that your target market feels. The EPS system does this more completely than any system today because it offers the ability for you to deliver customized education in the form of a customized or personalized free report.

In summary, when you have established the proper context using this three-pronged attack (your UPP; Video Case Studies; and the EPS System), you provide for yourself the proper clarity to simultaneously write your book fast and create the necessary business systems to immediately sell the most expensive programs in your niche.

If you really take your business seriously you will listen to last night’s call and implement the principles I discuss. It will allow you to truly focus your endeavors on one of the following exit strategies that you should be thinking through as you build your business using these principles: sell it; take it public or leave it to a loved one.

Here’s Your Homework:

1. Download last night’s two hour pure content call. The download is at the bottom of this post.

2. Download the workbook from the following URL. Please NOTE that the material is proprietary and you do not have the right to pass this around.

http://AuthorAndGrowRich.com/call.htm

3. Examine for yourself a Demo Of The Expert Positioner Software By Jumping on this URL here…

http://EthicalControl.com

FINAL NOTE: You Must Promise To Use The EPS For ONLY Ethical Purposes.

To Your Legacy!

Glenn

 

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Are you ready to fast write your book with a program that at the same time comprehensively builds the systems that you require to sell your company or take your company public?

Quick. Grab and pen and paper and internalize these two concepts right now. These two laws are the fundamentals to your success in the Recommendation Age.

Before I do this, let me challenge your thinking. (Remember, the sole purpose of the Author And Grow Rich blog is to teach you to become The Thought leader of your niche.)

In the Recommendation Age never has content been more important to your success. But please note this: as important as content is, context is everything.

Write these two laws down immediately as they are the foundation to your success:

Milgrams’s Law: People naturally believe—almost blindly so—the words of an expert.

Zipf’s Law: With limited opportunity and time to choose, the market place will naturally choose the company perceived to be on top.

Now how are you going to ensure that your book is entrepreneurially sound?

How do these laws apply to writing your book fast and at the same establishing the correct systems to create and sell the most expensive programs in your niche?

Remember one of our Speed To Market Principles: He/She who self reflects the greatest controls markets today.

Fundamentally this means that your book (Milgram’s Law) positions your system to drive people naturally into a long term relationship with you (Zipf’s Law).

The true test of ensuring you book is entrepreneurially sound is that you are set to leverage Zif’s Law (How do you put a dollar value on the fact that your target market will choose you for life?)

Here’s how to leverage Zif’s Law in your entrepreneurial authoring endeavors: should use the Expert Positioner Software.

Most importantly, The Expert Positioner Software provides the proper context for you to become The Thought Leader of your market place.

Five Principles To Take Note Of Which The Expert Positioner Software (EPS) Will Position You To Do:

1. The EPS is the foundation for the Entrepreneurial Authoring and a full fledged integration marketing system.

2. The EPS will allow you to develop strategic thinking on the fly—You must be different at both a content and contextual level.

3. The EPS will ensure you have a perfect market to message match.

4. The EPS will reframe what you do in light of your target market’s negative perception.

5. The EPS will engage your target market by reframing what you do from an emotional stand point. ‘Your first job is to magnify the problems of your target market.’—GK Chesterton.

Here’s Exactly What The Expert Positioner Software Will Do:

1. Provide your target market 7 to 10 critical questions that you want your target market to ask your competitors. Remember, you control markets by controlling the questions that they ask. In fact, you become the advocate of your industry.

2. Automate your sales and marketing and turns warm leads into hot leads.

3. Create a customized free report (free reports or free report Google—4 million today). Be the first in your industry to do this. Remember Zipf’s Law.

4. Reframe what you do by not only teaching your target market the critical questions they should be asking of you competitors, but tailoring what you do from your target market’s negative perception.

5. Build your distribution list automatically—the software is tied to Aweber an autoresponder software program to automate your list building.

6. Convert you ideal clients into your highest end programs and services immediately. The software will redirect automatically your target market after they request their customized free report and submit their contact information.

7. Drive them into your next optimum buying decision. The software is focused on high end conversions of greater than 30% into high end programs and services including $5K, $10K and higher. Remember, cash flow is critical to your business.

8. Integrate your system and your own unique languaging to control your target market on the back end.

9. Repurpose the content from your customized free report into a Viral eBook, a Video Case Study Driven Continuity Program, and a physical book where we give you instant access to a New York Publisher.

10. Automatically drive them into a Continuity program if not ready—and a continuous follow up system that runs 24/7 without any action on your part.

Are you ready to discover this system more fully? Join me on a teleseminar created just for you as a loyal subscriber to http://AwakenTheAuthorWithin.com or http://AuthorAndGrowRich.com.

Jump onto the following URL and register for the call. We only have 200 lines and because no one is teaching this today, the lines will book quickly.

Go here now.

http://www.authorandgrowrich.com/call.htm

And of course, leave a comment below. (Remember, I am a former Vice Principal and I expect my students to complete their homework requested by their teacher!)

To Your Legacy!

Glenn
P.S.

ONLY 200 Registrants. And This Call Is Only For The Subscribers Of http://AwakenTheAuthorWithin.com and
http://AuthorAndGrowRich.com!

http://www.authorandgrowrich.com/call.htm

Quick. Grab pen and paper and record this ‘Speed To Market’ principle immediately: As your write your book you must also strategically build your business within it’s covers.

By the way, this Speed To Market principle comes from one of my clients, Ken McArthur. He used this to describe what we do live on JP Maroney’s podcast earlier this week.

Here’s a powerful thought I want to share with you before I share with you two strategic approaches to obtaining the correct feedback that you need to not only write you book fast, but create the most expensive programs in your niche.

Author And Grow Rich is about doing what academia doesn’t teach you about building a sound business—and how to build your business aggressively. That’s right. It’s about leveraging testosterone. (Sorry to my female readership!) It’s about setting free what the education system tries to control.

Perhaps you can relate to this comment: ‘Glenn, you need to be a good boy.’

Here’s their definition of ‘good’: Follow the rules. Be a good, average kid. Don’t stand out as others’ self esteem might be threatened. Competition is wrong. It’s better to be agreeable than to challenge the status quo. And on and on I could go.

Here’s why you want feedback immediately. You need to know how to position your thinking, and never has this been more important in the Recommendation Age.

Let me point out this powerful concept—and it hit me like a shelf full of unnoticed and entrepreneurially unsound self-published books from Book Expo crashing on my head.

An Aside: Did you know that many major Self Publishers charge clients at least $2,000 to have their book put on a shelf at Book Expo! Have you been to Book Expo? If not, what a waste of money—a sea—actually an ocean—of sameness!

Take note of one of our Speed To Market Principles: Greater sameness will NOT get you better results!

I felt sorry for these naïve authors thinking that having their book at Book Expo is going to do something for them! Another example of the lack of business thinking that permeates the book publishing industry, but I digress.:-)

As I mentioned above, yesterday, I interviewed Ken McArthur on JP Maroney’s Monetizer show. And I want you to listen to the show and listen to what Ken states about what we did for him. Why? Because I realized in a different manner what we do for clients.

Here’s the URL to register for other shows:

http://www.MrMonetizer.com/enter

As you know as a faithful follower of this blog, you need feedback in everything you do—and you need this feedback among your ideal clients. Yesterday I will be shared as a faculty member of Alex Mandossian’s Virtual Secrets program on how to gain absolute clarity on how to transform one’s idea into a recommendation all within the context of feedback.

99.9% of authors—and it is actually much higher than this—write their book entirely devoid of the context that is required.

This context—as Ken described it, ‘building a business within the covers of you book’, involves the following two important approaches I want to share with you ‘write’ now.

1. The inductive approach: Ask your ideal clients the specific questions that will give you the proper market to message match. It’s really important that you know how to ask them to interrupt their thinking so that you really do get what they really want.

On another post I will share with you the correct combination of closed-ended and open-ended questions that you should ask and in what order to ask them.

Also with respect to the inductive approach, it is really important to hear your clients tell others what you do. The value to this is even more valuable than what your ideal clients tell you about what they are really looking for!

This is exactly why Author and Grow Rich is all about authoring and simultaneously building and selling the most expensive programs in your niche. Not only will these clients help you reframe what you do, but you also build cash flow to reinvest within your business.

2. The deductive approach. First of all you need to flow chart out your system. In modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com I share principles of how to build your own system and I use the traditional publishing paradigm as an example. (It is as of this writing, still Scholarship Driven—100% tuition covered.)

Once you have created your own system and have identified each of the stages that comprise your system of self reflection on how you solve your problem(s), list out all the benefits that your system will provide your ideal clients.

Realize this little known strategy: once you have listed out your benefits (check your top competitors and see what benefits they make as another way of thinking through how to position what you do) now you can easily list out the problems that you solve. Benefits are simply the corollary or the logical extension of the problems that you solve. Remember, just as problems are emotionally laden words, so are benefits.

Remember, this speed to market principle: ‘If the Information Age was characterized by a discussion or presentation of facts, the Recommendation Age is characterized by a transference of emotion.’

This is one of the many important concepts that makes our signature products including Entrepreneurial Authoring and Author And Grow Rich such powerful business building programs: they both teach clients like yourself how to reframe what you do between the covers of your book and ensuring it is strategically aligned with the new laws of the Recommendation Age.

To Your Legacy!

Glenn
P.S.

As always, if we can be of further assistance to you, please don’t hesitate to phone our International Office at 519.542.3043.

 

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Quick write this down right now. Embed it in your mind.

Speed To Market Principle: It’s Publish Or Perish In The Recommendation Age. The best recommendations come because you have a book that solves a very particular problem. One of the least understood strategies that is missing in every writing program is not only how to fast write a book in 10 to 15 minutes a day, but how to translate this into massive momentum while you are doing this.

Two weeks ago I hosted a VIP cocktail party in Los Angeles.

Big names attended this party…

Mark Victor Hansen of Chicken Soup For The Soul.

Tony Rubleski of Mind Capture Group.

Rich Frishman of Author 101.

Bla bla bla!
I was also able to meet with clients, including Robert St. Louis, a real estate investor.

Maybe that impresses you. Maybe it doesn’t. The bottom line is this: they are just ordinary people like you and me. But they have done something that few people have achieved today. They wrote a book that positions themselves as the industry expert.

Before I share with you a few concepts about how to fast write your book, I want you to understand that context is critical in the Recommendation Age. Context involves all the emotional aspects that surround your book. This involves three important elements: your million dollar story and what we refer to as your UPP (your Unique Personal Proposition), your social proof and your use of the Expert Positioner Software which helps you reframe what you do so that your target market ‘gets it’ at a deep emotional level. The key to ‘getting it’ is that the problem that you solve is tied into their negative perception of what your competitors do NOT do.

We teach our clients to never write your book devoid of market feedback. Entrepreneurial authoring is all about writing in the context of your market place. It’s about utilizing metaphors that subconsciously reprogram your mind to see yourself creating and leveraging momentum. It’s about easily implementing some simple Web 2.0 tools, using what no one is teaching today shooting video in real time that captures your momentum and showcases to your market place that need to look to you as the thought leader of your industry.

Momentum is a perceptual thing. It is rooted in a combination of action and trust. The former, action, needs to be felt—this is why video is the perfect carrier of your recommendation as it communicates the ‘body language’ of your message. Trust is firmly tied into emotion and requires you to position your social proof and your million dollar story in terms of empathizing with your target market.

Notice I make mention of the word ‘empathy’ and not ‘sympathy’.

Empathy is rooted in not only emotionally bonding with your market place, but in positioning your solution to their problems as the only trusted source to meet their wants. This involves self reflection on your experiences and putting them into a system. It’s really easy and in modules 7 and 8 of Basic Author For Business Profit from http://AwakenTheAuthorWithin.com, I discuss in depth how to do this.

Remember this ‘Speed To Market’ principle: He/she who self reflects the greatest controls market places.

Your system involves thinking from what you are trying to prove. Eliminate the words ‘topic’ and ‘idea’ from your writing. Your job is to transform an idea into a recommendation that involves proving your system is uniquely created to solve a specific problem or problems that plague you ideal clients.

When you are able to powerfully transform an idea into a recommendation, the clarity that brings is the foundation to writing quickly, especially when you do this in the context of a hungry market.

And that brings us back to realizing that ‘context’ is everything.

I want you to note something important before I show you what I mean.

Remember that I just shared that you must become the ‘thought’ leader of the Recommendation Age. Even though in the following video, I am not actually writing a book or creating a product, I am doing something much more powerful. I am building momentum for what I do in the real world. And most importantly my subconscious mind is seeing myself in business.

Author Stephen Covey says everything is created twice—once in you mind and once in the real world.

But note this when it comes to perception and fast writing you book. Perception is everything and also involves two levels of reality. Note this Speed To Market principle: A person’s quick perception of you is their reality.

Your perception of your business success is determined by what you do in the market place to see yourself as a thought leader and is as important as your target market’s perception of you as the thought leader.

After shooting the following video, I had Mark Victor Hansen come up to me impressed with what I did before a live VIP cocktail party my company sponsored.

In fact, many people commented that this was one of the most important revelations of market momentum that they have seen. This is exactly what we teach our clients. Never write separate from market feedback. Always write in the context of making an impression.

Yes, you can attend a $5,000 to $10,000 writing boot camp in Hawaii or some other exotic location and spend an industry average six years waiting to get your manuscript picked up by a New York publisher and then finally published.

Or you can take an idea, transform it into a powerful recommendation and create the social proof that is required to make your writing successful in the Recommendation Age.

As I stated at the outset, it’s publish or perish. Publishing your thoughts must always be done in the context of the market place where you get a chance to think out your system– not on some island detached from reality.

Watch this now. Live from the Westin Hotel at LAX (not an isolated island!)…

To Your Legacy!

 

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Yes, billionaire Jeff Bezos did this in front of a live audience at Book Expo in Los Angeles.

And he makes it a rule not to do this.

But here is the power of what we teach. Remember, it is one thing to tell you what to do, it is another thing to show you.

Before I do this, I want to make sure you understand the new rules of social proof in the Recommendation Age.

Yes, it is tied into this speed to market concept: ‘a person’s quick perception of you is their reality’. This means in the offline world you absolutely must write a book fast to powerfully differentiate yourself.

(Yes, I know grammatically I should have used the adverb ‘quickly’ instead of the adjective ‘fast’, but that’s the great thing about writing informally using entrepreneurial authoring!)

Let me ask you a quick question.

Why would Jeff Bezos of Amazon.com not want to be associated with any particular product on the Internet today and refuse to have someone’s product photographed with him? Because he doesn’t have a clue of what one’s product does. And putting your face to a product in the Recommendation Age is a powerful way of endorsement. The endorsement increases exponentially when someone receives your product and thanks you personally for what you have done to help one’s company or organization.

Today it is difficult to cut through the clutter. Today it is difficult to cut through the hype. So let me cut through the clutter and provide you with this Recommendation Age fact: you are ‘nobody’ without a book.

It’s publish or perish and this has never been true than in the Recommendation Age in which we live today.

But not just any book. It must be entrepreneurially sound.

In order to fast write a book and make sure the positioning is entrepreneurially sound make sure that you include the following three critical principles:

Principle #1: It is predicated on understanding that entrepreneurial success is build on the 80:20 rule. The 80 refers to understanding the psychology and sociology of success embedded within the new rules of the Recommendation Age.

(If you think that what held true for the Information Age still works today, think again!) The 20 refers to the mechanics of executing the authoring process properly using a full integration marketing approach.

Principle #2: It is clarified through an ideation process to help you transform your idea into a powerful recommendation (One that leverages Zipf’s Law and Milgram’s Law.) Your recommendation must compel your target market to choose only you. It must be differentiated clearly in the context of out-educating what your competitors are currently delivering.

Your recommendation should be measureable so that when one is done reading your book, you have clearly recommended their optimum next step which can be measured.

Principle #3. Your recommendation is carried into the market place using social proof and your million dollar story. This is the best way to leverage the concept that the strength of the Recommendation Age is in the transference of emotion not a data dump of information that is devoid of context.

Embedded within the emotion is context. Your experiences are the connecting points to have your target market take notice of you.

Now, watch the following URL and see for yourself the power of the Recommendation Age. You will watch Jeff Bezos thank me for our work with Amazon.com in helping people like you write a book fast.

And most importantly, create the essential business systems to repurpose their content virally.

To Your Legacy!

 

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