Yesterday in our live coaching session with Ken McArthur we revealed the new Awakened Software to help Ken create his own customizeable free report. Now first of all what I am going to reveal to you, this has not been taught before. A customized free report created within an assessment instrument is the most powerful way to bridge the Information Age with the new era that we now live in…The Recommendation Age. This is the best way to sell your writing.
Here are some key points that you must know about creating your own customized Assessment Instrument in the context of creating your own Case-Study Driven Curriculum Continuity Program (CCP). What you are really doing is creating a powerful content-rich idea virus that is the best way of leveraging the power of Milgram’s Law (The market place believes the words of an expert–and almost blindly so!) and Zipf’s Law (The market place rewards those who are perceived to be the leaders in an industry.).
(First of all, the best way for you to discover how to do this for yourself, you should watch the one hour webinar that we recorded on our live coaching session with Ken. This can be found at http://BooksMeanCredibility.com. For only $1 you can get this content rich recording as we show you exactly how to do this for yourself. If you are really interested in creating a unique category where you can easily eliminate all competition as your write to earn, I can’t tell you how important it is for you to watch the recording of this webinar.)
1. The best way to position a front-end CCP is thru the power of an assessment instrument. Take the following one to see how this works from http://BusinessMentoringScoreCard.com.
2. The assessment instrument should be created to reflect the key differentiating factors that make you different from all your competitors. It is crucial that it–your assessment instrument–also taps into the ‘negative perception’ that your target market has of your competitors. This is really important if you want to create high end information programs and services. You must develop a system to ‘write to earn’.
3. Your assessment instrument should be created so that clients can quickly self-reflect and answer the rubric (rating scale) that is used to allow your differentiation to be fully explained. In fact, your rating scale should get your target market to ’see’ more fully what makes you different in the market place.
4. Your rating scale should have four options. The most valid answers will come when there are no opportunities for fence-sitting such as a rubric of 1 to 3. In this scenario, many people will just provide a 2 rating instead of really considering an honest answer. Rating scales that provide and odd number of options should be avoided and rating scales that offer scales of 1 to 10 or even worst 1 to 100.
5. The questionnaire should be ‘php’ driven to allow the bridge between the conveyance of fact (characteristic of the Information Age) with the transference of emotion (characteristic of the Recommendation Age we now live in). In other words, this is a great opportunity for you to begin to ethically control your market place. One of the most powerful ways to persuade your optimum clients is to get them to a) self reflect on key criteria that they need to be aware of before making any purchasing decision and b) do something–in this case garner their feedback using a rubric.
6. Your Assessment Instrument should be tied into a free report. When you generate this with the Awakened software that we use with clients, such as Ken McArthur, you allow the report to be customized.
7. One of the best conduits to teaching your content is in the context of free reports. In the Recommendation Age, you must offer more than a free report. You must customize it.
8. Evaluate the validity of your target market’s responses with the actions that they end up taking with your front end CCP. Now you can track what’s really working with your marketing.
9. And most importantly, if you take the time to create your CCP correctly, you will ensure that it is Case-Study Driven. Check out Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com to see this for yourself.
10. We have analzyed the statistics on converting potential clients into purchasers of our lead products and there is an increase in sales by a factor of 3X when you lead with an Assessment Instrument that produces a customized free report.
On Thursday at Noon, I will show you the exact numbers that will shock you into the power of what I have just explained. To get the details of tomorrow’s call, you need to register for Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com. Once you qualify for the e-Class, you will have the ability to register for this call.
I will delve deeper into the power of assessment tools and customized free reports in my next post.
Please feel free to respond and pose your questions.
To Your Legacy,