According to the Association of American Publishers, 83 per cent of Americans want to write a book. Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle.
The most successful authors do much more than sell books. The money earned in royalties is incidental income as compared with what they generate from income streams such as speaker fees, membership communities, home study programs, coaching programs, consulting fees, and other products and services.
Wes Waddell is an example of this principle in action. Waddell was able to leave his systems engineering job and run his business with his wife Kathy full time because he discovered the power of having their own book.
Waddell invested in a proven system that teaches would-be authors how to write a money-making book in 12 hours of actual writing time and use it as a lead generator for a thriving business. His book, Computer Scrapbooking with the FREE OpenOffice Software Suite is one of the methods he uses to bring scrapbookers into his membership site.
Glenn Dietzel of Awakened LLC has dozens of video testimonials of successful clients on his website and blog, including Waddell’s. Dietzel’s Entrepreneurial Authoring Program and individual business mentoring teach clients how to create a book that is an entrepreneurially sound lead generator for a well-structured business. A book that is entrepreneurially sound naturally leads readers to interact with the author.
Waddell said, “I love that short commute past the coffee pot into the office.” He discovered that having a book boosted not only his business credibility, but his personal credibility as well.
Today Waddell has created the Internet’s largest membership scrap booking site. A testimonial on his site states, “…I can’t believe what you are doing today and what you were doing when I joined your site. If anyone had told me that this site was going to become BEST SCRAPBOOK WEBSITE I wouldn’t have guessed that the growth of capabilities in digital scrapbooking would be so vast…” Quotes such as this show that readers are led to interact with the author and continue to do business again and again.