Archive for the ‘Live Coaching’ Category

Three Day Biz Fit Intensive Home Business Skills Implementation

Friday, August 29th, 2008

Are You Ready To Go From How To Now with your home business skills? Check Out This Three Day Biz Fit Intensive Rapid Implementation Preview Call As You Transform HOW to NOW!

Register immediately for the preview call and I will send you a system that only Chamber Of Commerce members have when I speak at their conferences. In fact, the Chamber members that attend must prove that they are doing at least $1Million in Sales to qualify.

I want to meet you in Sarnia, Ontario, Canada.

In fact, on today’s Author And Get Rich video, I come to you live from this outdoor basketball court to get you ready for action. Massive, focused outcome driven action.

Are you ready for the intensity that I have blogged about a couple of times over the past month?

Are you ready to focus on implementing the right business systems to build a multi-million dollar business?

Are you ready to come to Sarnia for the most intense three day event you will ever attend working with me for three days focused directly on building the right systems for your business? It will NOT be a ’sit and git.’ It will NOT be a pitch-fest!

Are you ready to transform your mind, body and business?

The fact that we have to relaunch http://AuthorAndGetRich.com is your gain as you will work with me directly for 8 weeks to get you ready to attend the Three Day BizFit Intensive.

Go to the following URL right now and register immediately and gain access to critical documents to begin to leverage advanced Speed To Market Principles.

Go Here Right Now… http://SalesAndMarketingSummit.com/strategic.htm

If you are NOT interested in massive implementation, please don’t waste your time registering for the rapid business acceleration Biz Fit Three Day Intensive.

Glenn :-)

P.S.

Watch the following video right now and get ready to focus on massive action in your business. Isn’t it time you build the kind of momentum that builds massive results?

A Unique Book Marketing Assignment To Help You Sell The Most Expensive Programs In Your Niche

Friday, August 1st, 2008

I have a personal challenge for you this weeked. It is something that you have never done before that I can guarantee. And It will truly open your eyes to a powerful reality in the area of developing the appropriate home business skills to create and sell the most expensive programs in your niche.

But first an update about two women who live in opposite parts of the world.

It’s a first in the authoring coaching business. Would you watch these two women live on the Internet’s first live coaching program from http://BooksMeanCredibility.com?

You get to watch clients creating an idea from scratch and transform into a powerful recommendation using the new rules of the Recommendation Age.

You get to watch clients make money live on the Internet’s first live coaching and book marketing program.

In fact one of our Platinum clients, Sam Crowley, just made a cool $20,000 today selling the most expensive programs in his niche at $10,000 a crack. And with another one on the way. This is what we mean by ‘Speed To Market’!

Since I know that the Information Age has probably left you jaded, doubtful and even cynical, this is one of the reasons why we have moved the ‘free line’ greater than any other company–to earn your trust. My personal goal as a former educator is to showcase the power of having a company teach you how to become the Thought Leader and ensure your success with this business writing author program.

Let me ask you this. Who would you rather have working with you? A person who has made it in business, but who is NOT a teacher by training. Or a person who has set two internet records in business and is ALSO a teacher by passion and profession who has taught people like Joel Comm and Coach Ken Carter from the blockbuster hit movie Coach Carter starring Samuel L. Jackson?

NOTE: It’s one array of skill sets to know how to build a business rapidly. It is an entirely different series of skill sets to teach this. In other words, these are two mutually exclusive home business skills to develop.

This is why entrepreneurs and business people come to us from all over the world because they recognize the necessity of being the Thought Leader. By definition, a thought leader knows how to teach. And this teaching is best portrayed in a book created inside of a business writing program that provides publishing house contracts for one’s clients.

Speed To Market Principle: Your ability to teach specific attitudes, skills and knowledge is the answer to creating the most expensive programs in your niche.

Are you ready to complete an exercise to awaken the power of you self reflection?

I want you to complete this fun exercise this weekend and then email me with your results on Monday.

You will need to keep a pad of paper on you. An index card will do just fine as well. Okay, here is what I want you to do. I want you to record all the times over the weekend that you make a recommendation to someone.

Now to get you thinking here are some of the areas I want you to preprogram your subconscious to consider…

1. Health/Fitness/Sports
2. Entertainment/Restaurants
3. Articles in Newspapers/Books that you are reading. (Like Author And Grow Rich of course!)
4. Personal/Professional Development
5. Parent/Child discussions.
6. Politics/Philosophy/Theology
7. House Hold Items
8. Travel/Vacation
9. Your area of Passion.
10. Other—This could include recommending Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com or http://BooksMeanCredibility.com, a good conversation with a friend and recommendations that you make that don’t fit the nine areas listed above et cetera.

If you can do this exercise three times during your Friday, Saturday and Sunday that would provide you the best results.

Your Homework:

The skinny version of your homework involves recording the 10 areas that I have stated above and listing them on an index card. Record on your index card the three or four specific times you are going to spend each day for a few minutes to analyze how many recommendations you have made in the previous part of the day. Simply put a tick by each.

The full version of your homework involves you listing out every recommendation that you made during the weekend. So if you make a choice of a restaurant, movie, sporting event, political statement, type of cereal, gas station to fill up at et cetera, you will write this down under the appropriate category.

Now here is how I want you to self reflect on the data that you accumulate:

1. On Sunday night I want you to tally up the total number of recommendations that you made over the weekend. I then want you to analyze the area(s) where you made the most recommendations.

2. Next, I want you to analyze your recommendations around whether your recommendations were tangible or intangible. Tangible recommendations would represent something that can be touched or physically seen such as restaurants, articles of clothing, types of dessert et cetera.

Intangible recommendations represent something that cannot be touched or physically seen such as a political statement, a theological belief or beliefs about parenting et cetera.

3. Now calculate the ratio of tangible to intangible recommendations.

4. Now calculate how many of these recommendations actually put money in your pocket.

5. Compare the ratio of recommendations that did NOT put money in your pocket versus the number of recommendations that DID put money in your pocket.

6. Finally, record your observations on paper. Don’t forget to record your observations as a blog post on the Author And Grow Rich blog either Sunday evening or on Monday.

The importance of this exercise is three fold.

First, I want you to get comfortable reflecting on your life. Too few people do this and this is where your mastery lies as you fast write your book and simultaneously create the most expensive programs in your niche—It lies in your ability to self reflect.

Speed To Market Principle: He/she who self reflects the greatest controls markets today.

Secondly, I want you to realize all the times you are selling an idea, a concept or something tangible and yet you are not financially rewarded for this.

Thirdly, I want you to realize what comes naturally to you in the area of recommendation selling.

Speed To Market Principle: By definition, recommendation selling is the only type of selling that works in the Recommendation Age. Recommendation selling is what comes so naturally to you that you and your ideal clients do NOT feel it as selling.

Now you can watch these two women live as they take their passion/expertise to a market place that desires a long term relationship with them…and only them…forever!

You can watch these two women develop these crucial skills sets on the Internet’s first live coaching program. It’s actually a first in the coaching business arena too!

Each week.

Watch them both take an idea and transform it into a powerful recommendation.

Watch them both write their book fast.

Watch them both establish the most expensive programs in their niche markets.

Watch them both get their first speaking engagements.

Follow their progress as they video blog their progress on this blog.

Watch them both use the same home business skills that I used to set two Internet records four and a half years ago.

Go to http://BooksMeanCredibility.com and follow their progress right now.

Now here is what you must do to get started.

Speed To Market Principle: Public accountability is the greatest form of accountability.

Let me ask you this questions: Who are you accountable to?

Here is a certain recipe for disaster: thinking that you can build your own business writing project and simultaneously build the necessary home business skills to create and sell and the most expensive programs in your niche.

Prove that you are ready to step up to the plate with your legacy. Don’t forget to complete your homework and post your results on this blog.

To Your Legacy!

Glenn :-)
P.S.

Don’t hesitate to phone our office at 519.542.3043. It is incredibly safe. Isn’t it time you really took your legacy seriously like Laurie Kirk and Karyn Clarke have?

How To Start From Scratch And Sell The Most Expensive Programs In Your Book Marketing Niche

Friday, August 1st, 2008

Book Marketing Case Study Scenario: Sam Crowley has gone from making a couple of hundred dollars over the past year with his Internet business to generating over $65,000 and another $50,000 on the way in less than two weeks, starting from scratch and with NO JV Partners while he is writing his book with this business writing system!

Here’s the real secret to Sam Crowley’s explosive cash flow: Sam Crowley has done exactly what I have told him to do in terms of leveraging Milgram’s Law and Zipf’s Law.

Check out the live coaching testimonial from Sam Crowley himself below.

One of my Inner Circle clients just started his program with our company two weeks ago.

Not only had Sam Crowley not made more than a couple of hundred dollars on line in the past year, but Sam had no system and did not know how to monetize this speed to market principle:

Speed To Market Book Marketing Principle: Your twin tickets to freedom are sales and marketing.

Sam Crowley is another case study on what it means to implement speed to market principles and create the most expensive programs in one’s niche.

In ONLY two weeks beginning from scratch here is what Sam Crowley has achieved:

1. Laser focused clarity using the Awakened, LLC Ideation Process. In another blog post I will share with you the most empirically sound way to fast create a business plan to guarantee a perfect market to message match.

Speed To Market Book Marketing Principle: The perfect market to message match presupposes that your solution to a specific problem meets the negative perception of how your ideal clients view your competitors.

2. The most rapid leaps of leveraged advancement today using the power of the Unconscious Credibility Marketing System™.

Speed To Market Book Marketing Principle: The difference between good to great in the Recommendation Age is the difference between someone who makes no or little money versus a person who is the Thought Leader of one’s niche market.

3. A system to create and sell $10,000 programs from scratch. In fact, Sam sold two of them last Friday and today I just got an email that he is now sitting on $65,000 in programs sold with another $50,000 on the way.

In case you missed this, that’s over $100,000 in two weeks starting from scratch and with no JV partners. Sam is using the same principle I used 4.5 years ago to set two Internet records. This is another example and case study of how my clients today quickly become the Thought Leaders in hundreds of niche markets.

Advanced Speed To Market Book Marketing Principle: The first person in a particular niche to invert one’s business funnel fast tracks cash flow and provides the ability to reinvest in the necessary systems to build an actual company that one can sell or take public.

This is the power of the becoming the Thought Leader of your industry. When you position your system where you eliminate your competition, you put yourself in an enviable position.

You effectively make it impossible for anyone to make an adequate comparison of what you do.

In effect, what you have become is the advocate of your industry.

Speed To Market Book Marketing Principle: Advocacy in the Recommendation Age begins by out educating your competitors in a way that you tap into the negative perception that your ideal clients have of your competitors.

By out-educating your competitors here is what I mean and what Sam Crowley is doing very effectively along with the thousands of clients we have worked with like Joel Comm (NY Times Best Seller, The Adsense Code), Ken McArthur (Best Selling Author, The Impact Factor), Drew Miles (Best Selling Author, Zero 2 Success), Margaret Merrill (Best Selling Author, Live The Life You Love), Sherry Watson (The Power Of Grant Money) and so on.

1. Remember the definitions of Knowledge and Wisdom.

Knowledge = Information + Your Experiences

Wisdom = Knowledge + Self Reflection

Your target market wants your experiences and your ability to self reflect as I have discussed on previous blog posts.

2. From the system that you create (refer to Modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com), chunk out the specific attitudes, skills and knowledge that your system solves for your ideal clients.

Refer to the EARP from Basic Authoring For Business Profit in Module #3 to help you with this. After taking this assessment instrument that provides you a specific score and computes your Entrepreneurial Authoring Readiness Plan (great example of how you can create your own assessment instrument), you will understand the specific attitudes, skills and knowledge (Just ASK™) that someone like yourself must have to become a successful entrepreneurial author in your book marketing endeavors.

Chunking is an educational term that involves grouping the attitudes, skills and knowledge that define you system into some organization structure or fashion that makes the learning and teaching of your material easy to apply.

For example, Sam created his system based on his experiences of how to leave the rat race of the corporate world. He named his system using concepts we teach around the power of branding an experience that your target market is desirous of. He started chunking the learning that he self reflected on using the Awakened Ideation System to know what and how to match the outcomes that his market wants.

NOTE: As a Thought Leader, you must control the questions that your target market asks and reframe them around the benefits that your ideal clients desire in the context of your own unique languaging.

On another blog post I will share with you how to leverage your Thought leadership in your niche through the creation of your own language that is unique to your company.

Your Homework:

1. Listen Right Now To The Live Coaching Case Study Of Sam Crowley Below. Note the confidence that Sam has NOT only since he knows he is the Thought Leader of his niche, but because today he has learned how to have his ideal clients exchange large sums of money in exchange for his value.

2. Phone our International Headquarters In Canada at 519.542.3043 and let us provide you specific assistance to personalize what we have done with Sam Crowley and thousands of others. Although there is a massive waiting list for our authoring business coaching program, use the term “Speed To Market” and you can jump to the front of the line in terms of a quick response from my team to help you immediately.

3. Ponder the question below and respond on this blog. I would love to hear from you! As a former educator, your success is my success. I love to hear from my students!

Speed To Market Question To Ponder…

Ask yourself this: What if I could do the same as Sam, how would this profoundly affect my confidence and how would this transform my business.

To Your Legacy, Glenn ?

P.S.

Right now I am in Las Vegas with my wife on business and enjoying a little get-away together while my children are at camp up in Bancroft, Ontario, Canada which is two hours North of Toronto. What a contrast in environments!

But I want you to listen to this live coaching testimonial from Sam Crowley right now.

Sam is an example of how to turn a thought into a powerful recommendation…how to transform an idea into the most expensive recommendation in his niche market…how to invert your business funnel and begin to build a company that you can sell, take public, or leave to a loved one!

–>Listen Now Right Here<–

A Unique Book Marketing Assignment To Help You Sell The Most Expensive Programs In Your Niche

Tuesday, July 29th, 2008

I have a personal challenge for you this weeked. It is something that you have never done before that I can guarantee. And It will truly open your eyes to a powerful reality in the area of developing the appropriate home business skills to create and sell the most expensive programs in your niche.

But first an update about two women who live in opposite parts of the world.

It’s a first in the authoring coaching business. Would you watch these two women live on the Internet’s first live coaching program from http://BooksMeanCredibility.com?

You get to watch clients creating an idea from scratch and transform into a powerful recommendation using the new rules of the Recommendation Age.

You get to watch clients make money live on the Internet’s first live coaching and book marketing program.

In fact one of our Platinum clients, Sam Crowley, just made a cool $20,000 today selling the most expensive programs in his niche at $10,000 a crack. And with another one on the way. This is what we mean by ‘Speed To Market’!

Since I know that the Information Age has probably left you jaded, doubtful and even cynical, this is one of the reasons why we have moved the ‘free line’ greater than any other company–to earn your trust. My personal goal as a former educator is to showcase the power of having a company teach you how to become the Thought Leader and ensure your success with this business writing author program.

Let me ask you this. Who would you rather have working with you? A person who has made it in business, but who is NOT a teacher by training. Or a person who has set two internet records in business and is ALSO a teacher by passion and profession who has taught people like Joel Comm and Coach Ken Carter from the blockbuster hit movie Coach Carter starring Samuel L. Jackson?

NOTE: It’s one array of skill sets to know how to build a business rapidly. It is an entirely different series of skill sets to teach this. In other words, these are two mutually exclusive home business skills to develop.

This is why entrepreneurs and business people come to us from all over the world because they recognize the necessity of being the Thought Leader. By definition, a thought leader knows how to teach. And this teaching is best portrayed in a book created inside of a business writing program that provides publishing house contracts for one’s clients.

Speed To Market Principle: Your ability to teach specific attitudes, skills and knowledge is the answer to creating the most expensive programs in your niche.

Are you ready to complete an exercise to awaken the power of you self reflection?

I want you to complete this fun exercise this weekend and then email me with your results on Monday.

You will need to keep a pad of paper on you. An index card will do just fine as well. Okay, here is what I want you to do. I want you to record all the times over the weekend that you make a recommendation to someone.

Now to get you thinking here are some of the areas I want you to preprogram your subconscious to consider…

1. Health/Fitness/Sports
2. Entertainment/Restaurants
3. Articles in Newspapers/Books that you are reading. (Like Author And Grow Rich of course!)
4. Personal/Professional Development
5. Parent/Child discussions.
6. Politics/Philosophy/Theology
7. House Hold Items
8. Travel/Vacation
9. Your area of Passion.
10. Other—This could include recommending Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com or http://BooksMeanCredibility.com, a good conversation with a friend and recommendations that you make that don’t fit the nine areas listed above et cetera.

If you can do this exercise three times during your Friday, Saturday and Sunday that would provide you the best results.

Your Homework:

The skinny version of your homework involves recording the 10 areas that I have stated above and listing them on an index card. Record on your index card the three or four specific times you are going to spend each day for a few minutes to analyze how many recommendations you have made in the previous part of the day. Simply put a tick by each.

The full version of your homework involves you listing out every recommendation that you made during the weekend. So if you make a choice of a restaurant, movie, sporting event, political statement, type of cereal, gas station to fill up at et cetera, you will write this down under the appropriate category.

Now here is how I want you to self reflect on the data that you accumulate:

1. On Sunday night I want you to tally up the total number of recommendations that you made over the weekend. I then want you to analyze the area(s) where you made the most recommendations.

2. Next, I want you to analyze your recommendations around whether your recommendations were tangible or intangible. Tangible recommendations would represent something that can be touched or physically seen such as restaurants, articles of clothing, types of dessert et cetera.

Intangible recommendations represent something that cannot be touched or physically seen such as a political statement, a theological belief or beliefs about parenting et cetera.

3. Now calculate the ratio of tangible to intangible recommendations.

4. Now calculate how many of these recommendations actually put money in your pocket.

5. Compare the ratio of recommendations that did NOT put money in your pocket versus the number of recommendations that DID put money in your pocket.

6. Finally, record your observations on paper. Don’t forget to record your observations as a blog post on the Author And Grow Rich blog either Sunday evening or on Monday.

The importance of this exercise is three fold.

First, I want you to get comfortable reflecting on your life. Too few people do this and this is where your mastery lies as you fast write your book and simultaneously create the most expensive programs in your niche—It lies in your ability to self reflect.

Speed To Market Principle: He/she who self reflects the greatest controls markets today.

Secondly, I want you to realize all the times you are selling an idea, a concept or something tangible and yet you are not financially rewarded for this.

Thirdly, I want you to realize what comes naturally to you in the area of recommendation selling.

Speed To Market Principle: By definition, recommendation selling is the only type of selling that works in the Recommendation Age. Recommendation selling is what comes so naturally to you that you and your ideal clients do NOT feel it as selling.

Now you can watch these two women live as they take their passion/expertise to a market place that desires a long term relationship with them…and only them…forever!

You can watch these two women develop these crucial skills sets on the Internet’s first live coaching program. It’s actually a first in the coaching business arena too!

Each week.

Watch them both take an idea and transform it into a powerful recommendation.

Watch them both write their book fast.

Watch them both establish the most expensive programs in their niche markets.

Watch them both get their first speaking engagements.

Follow their progress as they video blog their progress on this blog.

Watch them both use the same home business skills that I used to set two Internet records four and a half years ago.

Go to http://BooksMeanCredibility.com and follow their progress right now.

Now here is what you must do to get started.

Speed To Market Principle: Public accountability is the greatest form of accountability.

Let me ask you this questions: Who are you accountable to?

Here is a certain recipe for disaster: thinking that you can build your own business writing project and simultaneously build the necessary home business skills to create and sell and the most expensive programs in your niche.

Prove that you are ready to step up to the plate with your legacy. Don’t forget to complete your homework and post your results on this blog.

To Your Legacy!

Glenn :-)

P.S.

Don’t hesitate to phone our office at 519.542.3043. It is incredibly safe. Isn’t it time you really took your legacy seriously like Laurie Kirk and Karyn Clarke have?

These Two Ordinary Women Write Their Books With This Book Marketing And Live Coaching System

Friday, July 25th, 2008

Are you ready to turn your high school year book experiences and turn them into a life book? Watch as these two women are coached live through this live coaching book writing and book marketing system. They will join Anik Singal And Ken McArthur who are already being coached live from http://BooksMeanCredibility.com. Discover your entrepreneurial DNA and do the same today!

Today two women are being notified by a special fed ex package congratulating them of being selected as the two women to coach live with this live coaching program.

Watch the video below and discover who the two winners are and who will be mentored live. That’s right I decided to select two women. And we also have three honourable mentions, and they will be notified today by phone.

Now the fun part begins. You get to watch live from the http://BooksMeanCredibility.com site and watch their progress as we take them through the Awakened Ideation and Unconscious Credibility Marketing system to transform their ideas into powerful recommendations. We will work with them live to take them through our Business Assessment Optimization system to use the Expert Positioner Software (EPS) to instantly eliminate their competition and have their ideal clients choose them for a life time.

On a previous post I spent considerable time explaining the importance of what the EPS will do in terms of differentiating you and launching our clients into authoring their own book, as they build the necessary home business skills to create and sell the most expensive programs in their niche.

Speed To Market Principle: The most powerful recommendations come in the form of a book.

Our statistics show that a book out-pulls a CD or a DVD by a factor of over 3:1. That’s why the best lead generator that you can create for your business is a book. It’s why these two women, who will join Anik Singal and Ken McArthur, will author their own book before a live, global audience.

This has never been done before. Why?

Speed To Market Principle: Greater sameness will not get you better results.

In other words, no one has thought of moving the ‘free line’ and showcasing one’s coaching program before a live, global audience. A live coaching program with over 1,800 Case Studies our company has amassed in the last four years, I want your success. I want your book!

One of the speed to market principles that these two women will appropriate is the necessity of being perceived differently.

Think of your high school year book.

Just recently I read through a couple of them from my high school years and I was struck with this thought.

As I was reading through them I wished my parents had mentored me in the principles I teach my clients today. I see a Glenn Dietzel that was held back.

What I want to share with you is this. All of the regrets or disappointments from your past can be overwritten. All the celebrations that you experienced in these formative years can be magnified.

Think of your year book as more than a year book. By definition a year book is just that. A book that focuses on a few experiences that you and your classmates experienced over the course of a year. However, what is not seen in a year book is what really happened behind the scenes.

A year book is really a façade in many ways. And your year book serves no real purpose that keeping you in touch with your past.

Many people I speak with today are stuck in their pasts. They are trapped by the story that is holding them back that has been hard wired in their subconscious for years—even decades. Some live their lives as if their ‘glory moments’ are through for them.

Please write this Speed To Market principle down right now: “Reflect on the past, in the present, for the future.”

What really matters is what you do with your past. How are you going to share the pain and the ‘glory moments’ with an audience who wants your experiences?

What truly matters is what you do with you life book.

What is a life book? It is your book that is an accumulation of your experiences where you solve a specific problem.

On yesterday’s live EPS calls, where we work with our clients to think through their differentiation so they can create their own customized free reports, we shared with Sam Crowley, one of our Platinum clients, that his system of uniquely solving a problem in the market place really comes from his ability to self reflect on what he did to escape the rat race.

The system that Sam is creating comes from his unique experiences. His system that he is creating is the result of him thinking ‘on the past, in the present, for the future’. And the future is his own money making book where he will be teaching others how to escape the rat race.

Your life book is just that: it is your finger print on a specific market place where you get to make the most powerful recommendations that come from your experiences.

Have you ever taken the time to think that your experiences are where your gold is found?

Your million dollar story, or your UPP as we refer to it (Your Unique Personal Proposition), is your unique finger print or your entrepreneurial DNA that will generate your system in the market place.

Your life book is not just a memoir of your experiences. It should be positioned to solve a specific problem(s) in the market place. In this way your life book is much more than a year book that functions merely to reminisce on specific times in your life.

Your life book is one that truly allows you to do two things: leave a permanent legacy as well as live your legacy today.

So many people live life from their year books. All too often there is this underwritten thinking that their greatest achievements are from years gone by.

I am here to show you that as an entrepreneur—especially as an entrepreneur who is a Thought Leader—life can never be better by realizing this: your life experiences positioned properly is your ticket to living your legacy, not from your year book but from your life book.

Watch the following short video where I tell you who they are. And get ready to watch these two women write their life books and build the necessary home business skills where they truly are the Thought Leaders of their niche markets.

Don’t forget to sign up at http://BooksMeanCredibility.com to listen to them live each week. And check back often on this blog to see how they are progressing in the world’s first book writing and book marketing live coaching program.

To Your Legacy.

Glenn :-)

P.S.

Who Are the Two Lucky Women Who Will Be Coached Live To Write Their Own Books With This Book Writing And Book Marketing System? Watch The Following Video Now And Join This Live Coaching Program And Witness This $10,000 Program For Yourself…