AuthorAndGetRich Blog

Has this ever happened to you while you were changing after a good work out?

Yesterday after my trainer, Lyle Dennis, kicked my butt I was in the change room, just heading off to the sauna for a 30 minute ‘cool down’.

As I was walking past the second row of lockers, a guy that I recognized walked past me and said, “Hey, Mike!”

Now this is the second time he has done this. The first time I was not sure whether he called me ‘Mike’, but after yesterday’s scenario, my suspicion was confirmed.

Now that lead to an awkward situation and it is the same situation that each of us is confronted as a business niche expert or entrepreneur faced with the new realities of the Recommendation Age.

(Incidentally, the reality of the current recession only speeds up the reality of Zipf’s Law–one of the fundamental laws of the Recommendation Age. In fact, the great news is that is makes it even easier to become the business niche leader that your target market will choose for a life time!)

What ran through my mind was this: “Do I ignore the incorrect name or if I did want to correct him, how would I do this tactfully?”

This got me thinking, while I was sitting in the sauna, about the business niche market place that each of us is competing in.

So as I sat in the sauna, I began thinking about this from a marketing situation.

I am sure each of you has gone through an awkward situation such as this where someone has repeatedly called you by the incorrect name and in front of others to make matters worst!

It’s embarrassing isn’t it?

And in some ways it taps into our own insecurities…our own identify of who we are and how to take a stand on our identity.

As I was relaxing in the sauna (recuperating my I.T. Band injury) I thought of how for many years I was scared of my own identity! I was insecure when someone asked me what my dreams were. I was very frightful of telling others what I really wanted to be doing in life.

When it came time to speak up for myself in front of others, I cowered.

Today, I see so many entrepreneurs from all different business niches doing this with their businesses. I see entrepreneurs who choke like I did for so many years because of fear.

I saw myself the way that I used to be when someone called me by the incorrect name and I became all wishy-washy inside as to what to do.

Here is the big problem.

Being unprepared.

Being unprepared to take a stand for who you are.

This is the fundamental principle for selling high priced programs…in fact, the most expensive ones in your niche. (PR Expert Rich Frishman has an interesting way of telling others what we do: “Glenn helps others build big backends! :->)

It’s about claiming a space in the market place.

It’s about being clear with the correct marketing that ensures your target market knows who you are and specifically what you can for them.

So the next time someone thinks you do something with your business that you don’t, you do NOT need to embarrass them. Here is what you need to do:

Tell them that before they move forward with anyone in your industry they need to go to a website (Your URL) where you provide them the correct questions to ask of your competitors. (Remember you must be seen as the objective Thought Leader of your niche.)

Notice you are not focusing on how great you are, but on them.

The best customers are those who realize the power of your education.

We all have periodical identity crises…

The best way of solving these moments are to be clear on who you are and what you do.

The problem that this man who called me ‘Mike’ has is that on a daily basis he receives thousands of messages and my name is not high on the list to remember!

However, in business this is a huge reality of an overcrowded market place.

People don’t know who you are and they don’t care. That’s the reality.

The most successful entrepreneurs in the Recommendation Age are those who are able to easily bypass this resistance that their ideal clients have of them and what they do.

Critical question: How good is your marketing to overcome information overload?

(You can either think this through in the sauna or you can call me at 519.542.3043. Just don’t call me ‘Mike’ as I might not know what to say!)

To Your Legacy!

Glenn

That’s right.

That’s the rumor within a small circle of parents in Sarnia, Ontario.

What am I doing that has caused this rumor?

According to a small group of parents whose GIRLS play travel basketball here is what I am doing…(by the way, we have boys!!)…

Rumor 1. I make my boys get up at 5:00 AM and practice basketball.

Rumor 2. I also am hiring one of the top basketball coaches in the U.S. and bringing him to Sarnia, Ontario to get help my children excel above other kids their age.

Rumor 3. And finally I am forcing my kids to train several hours a day to help them get to the NBA since I failed myself to do this.

Those are the three rumors that are flying around Sarnia all because I am working with my children to practice what I teach my clients.

Now let me set the record straight and then share a principle with you with respect to your business.

1. My boys, Calum and Cameron, do NOT get up at 5:00 AM! They get up at 7:00 AM and practice for 45 minutes before school begins. They also practice for about an hour after school before games or practices. On days that they do not have a practice or a game, they train for two hours.

Before they begin each practice session they always review their dreams and their goals to help them align and associate their subconscious thinking with the reality of the present.

2. Yes, they have attended camps run by one of the top basketball coaches in the U.S., but we are not doing anything secretive in the way of bringing this person to our home town!

3. Yes, I failed to make the NBA. And yes, I didn’t even get the chance to try out for a team…imagine that…not even one NBA team recognizing my talent! (I am a 5 foot 10 white male who can’t jump, can’t palm the basketball and lots of other ‘cannots’…but who loves the game and I still enjoy competing!)

And now the lesson.

As soon as you attempt to move out of the norm (’regression to the mean’ is what I like to refer to this as) be ready to have all kinds of people wanting to spread rumors. Why is this? Ultimately, it is because you are viewed as a threat. After all, who are you to move ahead? Who are you to go for a Big Dream? Who are you for wanting to leave a legacy?

Well for one, that perfectly describes me.

And two, that would describe my sons.

Both of them have written down their big dreams which includes daily goals that they are going after each day. Both of my sons review their dreams and their goals each day to make powerful associations with where they want to go, how the completion of specific goals each day will get them their. And most importantly by reviewing their dreams each day they are aligning their subconscious minds to see themselves there as they put themselves through their training.

And both of them have done this on their own volition. If we don’t get them up in time to practice before school they are mad.

In fact, we have had our kids in many different sports and extracurricular activities, but basketball is their first love. Calum, my oldest, happens to also be a talented cross country runner who finished first in our city meet just recently. Cameron also plays travel soccer.

And finally, what these parents who are spreading these rumors fail to realize is that I also provide our boys travel basketball team two extra practices each week where I work with them directly. I am very much interested in helping other kids, not just my own, set goals and working with them to accomplish them.

After all this is what allowed my students to win all kinds of academic and sports’ championships when I was a teacher working with other parents’ kids.

Key Question: What is one of the best things I can do for my own children?

Answer: Teach them how to capture that dream that exists in their heart and support them in their efforts to make that come true in their lives.

And isn’t that what all of us who are parents really want for our children?

And be ready for the rumors to spread about how wrong it is for you to do anything outside of the norm–whatever the norm is!

Afterall this is what we warn all of our clients–standing up for your passion and moving toward what you really want to be doing in life will always cause conflict.

In fact, it reflects a war between two schools of thought and two economies–the traditional approach versus a secret ecomony that exists in each of our hearts–the desire to leave a legacy!

To Your Legacy!

P.S.

Watch Calum Who was In Grade 5 In Last Year’s Provincial Championship Game In Toronto, Canada Calmly Use The Power Of What We Teach Our Clients Make Two Critical Free Throws With the Game On the Line And All The Pressure …

Why is one of our Speed To Market principles this?

“Feedback is the answer to building momentum?”

Because feedback from people who represent your ideal clients will provide you exactly what they are looking for.

Never assume what your target market wants.

Never do what I just received in my inbox…the promise of a ‘business in a box’ and how I can purchase one of these for well under $100.

If you are not passionate about what you do, having someone hand you or me a business in a box is a recipe for disaster.

Would you value a car that you only had to pay $20 for? (Especially, if the gas cost more to fill it up than the price of the actual vehicle!!!)

Of course you wouldn’t!

And it is because of this kind of crap I see everyday I am speaking out more forcefully so you move forward quickly and do NOT get tricked. (You will definitely not get a treat!–It is October 31!)

Last week I presented you with the following 19.83 second dilemma.

What struck me the most are a few thoughts I want to share with you right now.

1. First of all, I want to sincerely thank you for you feedback.

It still is not to late to go to the following URL..

http://www.awakentheauthorwithin.com/19point83.htm

2. The statistics stayed the same after the first hundred people jumped on this within the first 30 minutes all the way through this past week. In other words, after hundreds and hundreds of survey completions the stats have stayed amazingly consistent. Here are the stats based on what people wanted more help with:

1) Writing Your Book - 31%

2) Building Your Business - 23%

3) Building Your Business Using Your Book - 46%

3. Based on the feedback, I am going to be shifting the focus of our company. Of course we will always provide what got us recognized by Adobe Corp., BookSurge, Amazon.com et cetera–our entrepreneurial authoring program with its promise of Instant Access to a New York Publisher, and daily assistance in the most labour intensive mentoring program today.

The focus will be centered on rapid business execution using the same principles that I used to launch myself out of my job in record time. Most importantly I will be focusing on how to position yourself instantly to build your business backend quickly. This will be done in the context of meeting the thousands of real people that I have helped–ordinary people just like you!

4. Fourthly I have enjoyed speaking to each of you who have taken me up on a 15 minute consult. Only those who participated had this option. I am slowly working my way through each of you over the course of the next several weeks.

One thing that I noted after these consults (all consulations with me are taped and each entrepreneur gets the recording as an MP3 sent to you from my office) is this: there are two groups of people I spoke with. Most are very open about their business struggles and we had a very candid conversation about their next steps.

And then there is the second group. This small group wasted both their time and mine. And it wasn’t because I didn’t like speaking with them. It is because their lives are a facade. There is nothing sadder to me then to see people bluffing their way through life, who are not only NOT honest with me, but most importantly they are NOT honest with themselves. This is a certain recipe for failure in business. Guaranteed. Enough said.

5. Fifthly, on Monday I am releasing a free–spelled ‘FREE’–eBook as a way to help each of you build a real business that you can sell, take public or leave to a loved one. This will show you the exact principles to help you build instant cash flow and increase each sale by a factor of 10X to 100X and higher. Stay tuned for this.

To Your Legacy!

Glenn

P.S.

On Monday watch your inbox around 2:00 PM EST when the following FREE eBook will be released. If you want to tap into a hidden economy that knows no constraints of bad lending practices or hidden boundaries, you will want to get you hands on this immediately.

Today’s authoring business coaching blog post takes place from beautiful Lake Mead, just outside of Boulder City, Nevada.

Quick. Do you want to understand the quest that you are on as you build the requisite home business skills with these speed to authoring business coaching andbook marketing strategies?

Do you want the perfect metaphor for me to say, “I believe in you?”

With the new school year under way I have had a chance to reconnect with my past. It was four years that I set two Internet records with a system that I teach clients globally.
It was four years ago that the realization of my dream came true.

It was a day I walked my two young kids to their school and had every teacher run up to me wondering why I was there and in shorts and flip flops.

As I am reminded once again of this incredible journey, I want you to know that I am in your corner. As I shared with a loyal client from India today, my company’s success is your success.

Now it’s your turn.

You can find your oasis in the desert of negativity and self doubt?

Note this Speed To Market Principle:

‘All truth is the detection of an analogy.”
–Henry David Thoreau

(By the way, this is the only Speed To Market where I quote someone. The truth of this can be best summerized in this live coaching video.)

Live from Lake Mead in Nevada….

To Your Legacy!

Glenn

P.S.

Stay tuned for a special announcement on Friday at Noon when I will reveal to you a special education event in a very special classroom setting.

The Three Day Intensive BizFit Event.

Watch for the details on Friday, August 29 at Noon (New York Time).

Book Marketing Case Study Scenario: Sam Crowley has gone from making a couple of hundred dollars over the past year with his Internet business to generating over $65,000 and another $50,000 on the way in less than two weeks, starting from scratch and with NO JV Partners while he is writing his book with this business writing system!

Here’s the real secret to Sam Crowley’s explosive cash flow: Sam Crowley has done exactly what I have told him to do in terms of leveraging Milgram’s Law and Zipf’s Law.

Check out the live coaching testimonial from Sam Crowley himself below.

One of my Inner Circle clients just started his program with our company two weeks ago.

Not only had Sam Crowley not made more than a couple of hundred dollars on line in the past year, but Sam had no system and did not know how to monetize this speed to market principle:

Speed To Market Book Marketing Principle: Your twin tickets to freedom are sales and marketing.

Sam Crowley is another case study on what it means to implement speed to market principles and create the most expensive programs in one’s niche.

In ONLY two weeks beginning from scratch here is what Sam Crowley has achieved:

1. Laser focused clarity using the Awakened, LLC Ideation Process. In another blog post I will share with you the most empirically sound way to fast create a business plan to guarantee a perfect market to message match.

Speed To Market Book Marketing Principle: The perfect market to message match presupposes that your solution to a specific problem meets the negative perception of how your ideal clients view your competitors.

2. The most rapid leaps of leveraged advancement today using the power of the Unconscious Credibility Marketing System™.

Speed To Market Book Marketing Principle: The difference between good to great in the Recommendation Age is the difference between someone who makes no or little money versus a person who is the Thought Leader of one’s niche market.

3. A system to create and sell $10,000 programs from scratch. In fact, Sam sold two of them last Friday and today I just got an email that he is now sitting on $65,000 in programs sold with another $50,000 on the way.

In case you missed this, that’s over $100,000 in two weeks starting from scratch and with no JV partners. Sam is using the same principle I used 4.5 years ago to set two Internet records. This is another example and case study of how my clients today quickly become the Thought Leaders in hundreds of niche markets.

Advanced Speed To Market Book Marketing Principle: The first person in a particular niche to invert one’s business funnel fast tracks cash flow and provides the ability to reinvest in the necessary systems to build an actual company that one can sell or take public.

This is the power of the becoming the Thought Leader of your industry. When you position your system where you eliminate your competition, you put yourself in an enviable position.

You effectively make it impossible for anyone to make an adequate comparison of what you do.

In effect, what you have become is the advocate of your industry.

Speed To Market Book Marketing Principle: Advocacy in the Recommendation Age begins by out educating your competitors in a way that you tap into the negative perception that your ideal clients have of your competitors.

By out-educating your competitors here is what I mean and what Sam Crowley is doing very effectively along with the thousands of clients we have worked with like Joel Comm (NY Times Best Seller, The Adsense Code), Ken McArthur (Best Selling Author, The Impact Factor), Drew Miles (Best Selling Author, Zero 2 Success), Margaret Merrill (Best Selling Author, Live The Life You Love), Sherry Watson (The Power Of Grant Money) and so on.

1. Remember the definitions of Knowledge and Wisdom.

Knowledge = Information + Your Experiences

Wisdom = Knowledge + Self Reflection

Your target market wants your experiences and your ability to self reflect as I have discussed on previous blog posts.

2. From the system that you create (refer to Modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com), chunk out the specific attitudes, skills and knowledge that your system solves for your ideal clients.

Refer to the EARP from Basic Authoring For Business Profit in Module #3 to help you with this. After taking this assessment instrument that provides you a specific score and computes your Entrepreneurial Authoring Readiness Plan (great example of how you can create your own assessment instrument), you will understand the specific attitudes, skills and knowledge (Just ASK™) that someone like yourself must have to become a successful entrepreneurial author in your book marketing endeavors.

Chunking is an educational term that involves grouping the attitudes, skills and knowledge that define you system into some organization structure or fashion that makes the learning and teaching of your material easy to apply.

For example, Sam created his system based on his experiences of how to leave the rat race of the corporate world. He named his system using concepts we teach around the power of branding an experience that your target market is desirous of. He started chunking the learning that he self reflected on using the Awakened Ideation System to know what and how to match the outcomes that his market wants.

NOTE: As a Thought Leader, you must control the questions that your target market asks and reframe them around the benefits that your ideal clients desire in the context of your own unique languaging.

On another blog post I will share with you how to leverage your Thought leadership in your niche through the creation of your own language that is unique to your company.

Your Homework:

1. Listen Right Now To The Live Coaching Case Study Of Sam Crowley Below. Note the confidence that Sam has NOT only since he knows he is the Thought Leader of his niche, but because today he has learned how to have his ideal clients exchange large sums of money in exchange for his value.

2. Phone our International Headquarters In Canada at 519.542.3043 and let us provide you specific assistance to personalize what we have done with Sam Crowley and thousands of others. Although there is a massive waiting list for our authoring business coaching program, use the term “Speed To Market” and you can jump to the front of the line in terms of a quick response from my team to help you immediately.

3. Ponder the question below and respond on this blog. I would love to hear from you! As a former educator, your success is my success. I love to hear from my students!

Speed To Market Question To Ponder…

Ask yourself this: What if I could do the same as Sam, how would this profoundly affect my confidence and how would this transform my business.

To Your Legacy, Glenn ?

P.S.

Right now I am in Las Vegas with my wife on business and enjoying a little get-away together while my children are at camp up in Bancroft, Ontario, Canada which is two hours North of Toronto. What a contrast in environments!

But I want you to listen to this live coaching testimonial from Sam Crowley right now.

Sam is an example of how to turn a thought into a powerful recommendation…how to transform an idea into the most expensive recommendation in his niche market…how to invert your business funnel and begin to build a company that you can sell, take public, or leave to a loved one!

–>Listen Now Right Here<–