AuthorAndGetRich Blog

One of my clients, Joel Comm, just wrote another book entitled, Click Here To Order. You definitely want to order this book, but more importantly you want to apply what we taught Joel about how to build your backend. Go here right now and get this book…as you do so, ask yourself this, “Isn’t it time you developed the kind of credibility to bring you the success that you have always dreamed of?

One of the keys to building a high ticket program off your book is to discover how to sell yourself back to what you really want in the first place. In practical ‘do this now’ terms, selling yourself back to your legacy involves flowcharting from what you want out of life and connecting this to the proverbial fork in the road that you will inevitably experience as you move toward your dream.

What do I mean by this ‘fork in the road’ experience? I mean the point in time where you evaluate whether or not the pain of moving forward is really worth it. This involves analyzing the pressure of moving forward versus the pain of remaining where you are in life.

When you get to this point in your life you will need to evaluate whether the action steps that you must take to move forward are really worth it. In my own case, I had to evaluate whether the risk of moving forward with my business was less than the risk of staying in a job as a Vice Principal that I grew to dislike.

(Yes, the risk of remaining status quo is the greatest risk you can take today.)

Yesterday, I took my youngest son, Cameron, to a Detroit Tigers’ game at Comerica Park where the Tigers were hosting the Yankees. The great tickets that we had and the personalized jersey that Cameron received was a reward for his soccer accomplishments over the summer. This was in part because we have paid coaches to mentor our sons.

While we were enjoying the hot summer’s day, I shared with Cameron that as cool as it is to watch other people live their dreams, in this case major league baseball players, it is even cooler to live your own dreams.

This is one of the reasons that we have our sons record their dreams. We then work backwards to help them set the daily goals they need to take

And here is what holds people back from accomplishing their goals: lack of clarity.

Lack of clarity is the main culprit that held me back for years, until I began to discover a strategy that I taught Joel about creating and selling expensive programs before you begin to sell your book.

Creating and selling high ticket programs while providing clients with a publishing house contract (we are the first in the industry, by the way) is the answer to building massive cash flow and creating the necessary systems for your business success. And the best way to do this is through flowcharting.

Here are five principles that make use of flowcharting to teach you to invert your book marketing efforts and simultaneously author and build high ticketed programs.

1. Always build your backend first. The whole purpose of entrepreneurial authoring is to build laser focus clarity for your business: it’s a combination of writing your book and building out the proper business systems to leverage high ticket programs immediately.

2. Use the Expert Positioner Software to think through your differentiation to ensure market to message match. In other words, how you say what you do in the market place must perfectly correspond with a market place that has ears to hear and a mind to understand what you do.

3. Flowchart out your system of solving a problem. An example of this is found in Module #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com. Remember that each stage provides your ideal clients key benefits that they are after. Through the process of deduction, you can construe or figure out the critical problems that you need to become a master at highlighting to your clients.

4. Use the Entrepreneurial Authoring Genealogy trees to create a very detailed TOC (Table of Contents.) Whether you are stuck because of writer’s block or whether you can’t seem to move your business forward, it is simply because you lack clarity. The genealogy tree flowchart system is a unique way to see the problem that you are solving from a color-coded perspective so that your thoughts are well organized.

5. Always tie each activity that you accomplish every day into how this will produce cash flow for your business. The greatest advancements in clarity come when your company is making money.

Remember, your job is to get into the market place as quickly as possible to get feedback. Don’t mistake reading books, listening to CDs and watching DVDs for business advancement.

Yesterday I was able to reward my son with a couple of great tickets at a ball game that he was pumped to attend. His accomplishments are directly tied into the great coaching Fiona and I have paid for, for him as well as teaching him how to flowchart his dreams into specific action steps that he is accomplishing each day.

Joel Comm is one of the thousands of clients we have personally mentored. Isn’t it time you stopped dabbling with success and took your legacy seriously?

Don’t hesitate to phone our International Headquarters in Canada at 519.542.3043 and let us show you specifically what you must do, just like we did for Joel Comm.

To Your Legacy!

Glenn

P.S.

Are you prepared to do what it takes to create the greatest gains in your business over the next two months?

Register right now for the Thee Day BizFit Intensive Preview Call…

http://www.salesandmarketingsummit.com/strategic.htm

Book Marketing Case Study Scenario: Sam Crowley has gone from making a couple of hundred dollars over the past year with his Internet business to generating over $65,000 and another $50,000 on the way in less than two weeks, starting from scratch and with NO JV Partners while he is writing his book with this business writing system!

Here’s the real secret to Sam Crowley’s explosive cash flow: Sam Crowley has done exactly what I have told him to do in terms of leveraging Milgram’s Law and Zipf’s Law.

Check out the live coaching testimonial from Sam Crowley himself below.

One of my Inner Circle clients just started his program with our company two weeks ago.

Not only had Sam Crowley not made more than a couple of hundred dollars on line in the past year, but Sam had no system and did not know how to monetize this speed to market principle:

Speed To Market Book Marketing Principle: Your twin tickets to freedom are sales and marketing.

Sam Crowley is another case study on what it means to implement speed to market principles and create the most expensive programs in one’s niche.

In ONLY two weeks beginning from scratch here is what Sam Crowley has achieved:

1. Laser focused clarity using the Awakened, LLC Ideation Process. In another blog post I will share with you the most empirically sound way to fast create a business plan to guarantee a perfect market to message match.

Speed To Market Book Marketing Principle: The perfect market to message match presupposes that your solution to a specific problem meets the negative perception of how your ideal clients view your competitors.

2. The most rapid leaps of leveraged advancement today using the power of the Unconscious Credibility Marketing System™.

Speed To Market Book Marketing Principle: The difference between good to great in the Recommendation Age is the difference between someone who makes no or little money versus a person who is the Thought Leader of one’s niche market.

3. A system to create and sell $10,000 programs from scratch. In fact, Sam sold two of them last Friday and today I just got an email that he is now sitting on $65,000 in programs sold with another $50,000 on the way.

In case you missed this, that’s over $100,000 in two weeks starting from scratch and with no JV partners. Sam is using the same principle I used 4.5 years ago to set two Internet records. This is another example and case study of how my clients today quickly become the Thought Leaders in hundreds of niche markets.

Advanced Speed To Market Book Marketing Principle: The first person in a particular niche to invert one’s business funnel fast tracks cash flow and provides the ability to reinvest in the necessary systems to build an actual company that one can sell or take public.

This is the power of the becoming the Thought Leader of your industry. When you position your system where you eliminate your competition, you put yourself in an enviable position.

You effectively make it impossible for anyone to make an adequate comparison of what you do.

In effect, what you have become is the advocate of your industry.

Speed To Market Book Marketing Principle: Advocacy in the Recommendation Age begins by out educating your competitors in a way that you tap into the negative perception that your ideal clients have of your competitors.

By out-educating your competitors here is what I mean and what Sam Crowley is doing very effectively along with the thousands of clients we have worked with like Joel Comm (NY Times Best Seller, The Adsense Code), Ken McArthur (Best Selling Author, The Impact Factor), Drew Miles (Best Selling Author, Zero 2 Success), Margaret Merrill (Best Selling Author, Live The Life You Love), Sherry Watson (The Power Of Grant Money) and so on.

1. Remember the definitions of Knowledge and Wisdom.

Knowledge = Information + Your Experiences

Wisdom = Knowledge + Self Reflection

Your target market wants your experiences and your ability to self reflect as I have discussed on previous blog posts.

2. From the system that you create (refer to Modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com), chunk out the specific attitudes, skills and knowledge that your system solves for your ideal clients.

Refer to the EARP from Basic Authoring For Business Profit in Module #3 to help you with this. After taking this assessment instrument that provides you a specific score and computes your Entrepreneurial Authoring Readiness Plan (great example of how you can create your own assessment instrument), you will understand the specific attitudes, skills and knowledge (Just ASK™) that someone like yourself must have to become a successful entrepreneurial author in your book marketing endeavors.

Chunking is an educational term that involves grouping the attitudes, skills and knowledge that define you system into some organization structure or fashion that makes the learning and teaching of your material easy to apply.

For example, Sam created his system based on his experiences of how to leave the rat race of the corporate world. He named his system using concepts we teach around the power of branding an experience that your target market is desirous of. He started chunking the learning that he self reflected on using the Awakened Ideation System to know what and how to match the outcomes that his market wants.

NOTE: As a Thought Leader, you must control the questions that your target market asks and reframe them around the benefits that your ideal clients desire in the context of your own unique languaging.

On another blog post I will share with you how to leverage your Thought leadership in your niche through the creation of your own language that is unique to your company.

Your Homework:

1. Listen Right Now To The Live Coaching Case Study Of Sam Crowley Below. Note the confidence that Sam has NOT only since he knows he is the Thought Leader of his niche, but because today he has learned how to have his ideal clients exchange large sums of money in exchange for his value.

2. Phone our International Headquarters In Canada at 519.542.3043 and let us provide you specific assistance to personalize what we have done with Sam Crowley and thousands of others. Although there is a massive waiting list for our authoring business coaching program, use the term “Speed To Market” and you can jump to the front of the line in terms of a quick response from my team to help you immediately.

3. Ponder the question below and respond on this blog. I would love to hear from you! As a former educator, your success is my success. I love to hear from my students!

Speed To Market Question To Ponder…

Ask yourself this: What if I could do the same as Sam, how would this profoundly affect my confidence and how would this transform my business.

To Your Legacy, Glenn ?

P.S.

Right now I am in Las Vegas with my wife on business and enjoying a little get-away together while my children are at camp up in Bancroft, Ontario, Canada which is two hours North of Toronto. What a contrast in environments!

But I want you to listen to this live coaching testimonial from Sam Crowley right now.

Sam is an example of how to turn a thought into a powerful recommendation…how to transform an idea into the most expensive recommendation in his niche market…how to invert your business funnel and begin to build a company that you can sell, take public, or leave to a loved one!

–>Listen Now Right Here<–

Are you interested in discovering where Sarnia, Ontario, Canada is located?

Everything that is worth having or accomplishing is about qualification.

Here is an advanced Speed To Market Principle: If there is no qualification process, no one will take you seriously in the Recommendation Age.

There is nothing wimpy about what I am going to share with you.

Write this down: The Awakened BizFit 3 Day Intensive.

Nothing I do is ever ‘half - _____’.

Nothing.

Ask my wife: I am about the most anal, A-Type person you will meet.

And I want to share with you exactly how I set two Internet records four and a half years year ago, starting from scratch and with no JV partners, by engaging you in the same battle.

A battle of your mind.

A battle of your will.

A battle to take your authoring and business dreams to *my gym*.

That’s right to my gym and into the inner sanctum of what I used to set two Internet records.

Yes, one of the critical keys to my success and I have never shared this with anyone is how I am able to push myself in the gym and apply this unparalleled focus to my business.

Let me ask you the following questions: If you have what it takes, you will view these as questions as rhetorical…

Are you interested in peak ‘Speed To Market’ performance?

Are you interested in changing your life through a powerful self reflection system?

Are you interested in expanding your mind in unconventional ways and pushing your body to new limits?

Are you interested in three days of solid action that incorporates both your mind and body?

Many people have asked me when am I going to do a live event again?

To be honest with you, I have not had time to even think about doing once since the last time I did a boot camp four years ago in Toronto, Ontario, Canada.

What if I did one again, would you come?

This would only be for 12 to 15 people maximum so that we would totally focus on YOU and your business.

To maximize the day, here are some of the expectations:

1. You will be given an eight week intensive workout schedule to get you up to speed to the kind of training I put myself through on a daily basis. Most importantly, you will realize some of the most powerful Speed To Market principle to accelerate your learning.

(Note: When I was a teacher, I won all kinds of championships with my sports teams and my students achieved unparalleled success through my unconventional teaching style.)

To get yourself ready for this “BizFit Three Day Intensive” we will focus on the following:

1. Systems to fast write your book if you are just starting to putting this together.

2. Systems to build the most expensive back end programs in your niche.

3. Specific outcomes focused on increasing your Speed To Market execution and instantly increasing your cash flow by at least 3X.

And much more.

This will be the most intensive three days of your life.

Pure and simple.

That’s why you will need to qualify and ready your mind and body to achieve what we have in store for you.

Here are some of the deliverables.

This will NOT be a ‘pitch-athon’ event.

Before you come, you must be ready to compete. Yes, you will compete. With yourself. But you must be ready to do this both cognitively and emotionally.

Before you come to my town, we will spend an eight week preparation period delivered over the phone focusing on getting your body and mind ready to attend this event. That’s right. You will work with me and my team–including my trainer–to get you ready to attend this event.

Whether you are a seasoned gym rat or you can’t remember ever stepping foot into a gym, it does not matter. What matters is that you will be trained properly and that you exemplify the discipline to go through with the qualifying process in order to work with me for three intensive days—and they will be long and grueling ones I promise.

If you are interested in attending and qualifying for this, please note the following:

No alcohol will be allowed during the event. You must engage yourself in a proper diet that you will be given during the qualifying eight week preparation period. Proper diet and conditioning will allow you to maximize our time together in my home town.

1. You will work out with me in the gym each day with my personal trainer, who also trains professional athletes from numerous fields including NHL hockey players.

2. You will develop your observation skills using the systems that you will have developed before you get here.

3. You will create next steps for your business. Refer to the following diagram as an overview of what we will be taking you through to get yourself ready.

4. You will leverage all the ‘Speed To Market’ principles we will cover in advance.

5. You will speak and be video taped before a live audience.

There will be many more measurable outcomes, but I wanted to provide you a cursory understanding that this will be focused on measurable outcomes.

The net focus will be on cash flow. But cash flow begins with developing an asset. And in the Recommendation Age, your asset is built on the ability to forge long term relationships. The means that the value you create must not only engage your ideal client’s mind, but it must be build within the context of your million dollar story. That involves you looking and feeling your best.

Speed To Market Principle: The Recommendation Age is about the transference of emotion.

Do you have what it takes?

Please respond to this blog with your thoughts. What would you invest in to go through the eight week qualification process and then spend three intensive days with me working with you directly?

What if you were to qualify through our eight week intensive—what kind of scholarship assistance should be given as a partial tuition to the BizFit Three Day Intensive?

I look forward to your feedback.

There will certainly be more details about this.

To Your Legacy.

Glenn
P.S.

Watch this video of Jason Otter as an indication of the Intensity Of This Event. Yes, Jason runs a basketball camp for elite athletes (My son Calum is being coached by Jason), but I wanted to give you an idea of what I consider intense.

(If you don’t like basketball, that is not the purpose! Watch his intensity of what he does with the basketball and this is what we will be doing with you.)

http://www.youtube.com/watch?v=BW7zZFQ1iQ4