AuthorAndGetRich Blog

A Novel Book Marketing Case Study: Why Author And Grow Rich book is not being published anymore. This is Part III Of A Special Three Part Blog Series. NOTE: Grab another copy as it will be worth something as a collector’s item. Amazon has about 50 copies left. If you are interested in authoring business coaching, this is the perfect place to start.

To bring you up to speed with with this short blog series, please read the previous two posts–Part 1 and Part II of When You Become Too Famous Too Quickly: A Book Marketing Case Study.

The head of marketing for ADOBE was so impressed that a Vice Principal (I was still in my job at that time) was leading the field in authoring and e-publishing with a system to help anyone write a book fast and build the necessary home business skills. They were further impressed that it was being done from a teaching and learning perspective. (To date, there is NO one doing this even though some of my competitors who have been coached by me are trying to appear to do this.)

An Aside…Advanced Book Marketing Speed To Market Principle: The ability to build a business quickly and then teach others how to do it are mutually exclusive skill sets. That is, just because you have done it (and there are really only just a few who have), doesn’t mean you can teach it!

Shortly thereafter I received a phone call from one of the CEOs of BookSurge, which has since been purchased by Amazon.com, wanting to do business with my company. In fact, just recently I shared on a previous blog post how Jeff Bezos, CEO of Amazon.com, thanked me publicly at Book Expo before a live audience as he received a copy of our book on how to write a book fast.

Prepare for this kind of growth: companies who want to do business with you because they see the win/win.

Now, the story behind this blog post.

Some of the largest companies in the market who have very limited thinking will not be able to see a win/win with you and your company so they play out of perceived fear. Perceived fear is what constitutes most types of fear today…perceived fear really comes from the ‘what if’ scenario and is psychologically based with virtually no chance of this happening.

Real fears on the other hand are reality based and have a high probability of occurring. For example, a real fear is that if my young child walks out in front of traffic she/he will probably be hit. The probability is very good that this will happen.

What does perceived fear look like in business? The ultimate form of perceived fear is threatening a law suit against someone else because that company is scared. The ultimate source of perceived fear is jealousy.

This type of win/lose thinking ultimately comes from limited thinking and a limited world view on the opportunities that exist for each of us.

My company has been under attack from a very big organization who want the rights to my domain name (http://AuthorAndGrowRich.com), they want me to change my book title with its focus on how to write a book fast etc.

In fact, here is another example of the power of what I teach around rapid home business skills deployment. I got noticed by this company right from the inception of launching my idea into the market place, and this happened even though many companies have domain names related to mine and have been in the market years before me! This organization is using me as a case study to build legal precedence before they go after these other companies.

Here is an extremely important point I want you to understand. Yes, market feedback is critical to your success, but competitor feedback in this manner can even be a greater form of feedback for you!

This is a company that has deep pockets and even though there are numerous other companies that have owned similar domain names for a lot longer than I have, they are beginning with me.

Why?

Because of our rapid advancements in the market place and our client success rate.

Because we are perceived as a threat.

And because they live in a world with limited opportunities.

Here’s what I am doing about this…

I first consulted my lawyer and we put disclaimers in the latter published copies of Author And Grow Rich and on our website.

However, they continued to confront my company and instead of fighting this in court which is where it was going—as much as I would have loved to do this—I did NOT want to expend my energy in a negative fashion—so I made the executive decision to republish our book under a new title and have just moved our domain name to http://AuthorAndGetRich.com.

And here is how you win.

I am going to show you personally how we are going to get launch http://AuthorAndGetRich.com and quickly influence the search engines to choose us over our competitors with respect to our key words.

And I am going to allow 12 of you to come to Sarnia to work with me personally for three days in the most intensive three day event that you can imagine.

Please Note: a one day’s consultation with me starts at $15,000 and a three day consult is $40,000. Yes, we are not cheap, but there is also no one teaching what we do with the focus on rapid business deployment and authorship to become the Thought Leader of your market place.

The specifics of the three days will be shared shortly when I get home from the business trip and vacation I am taking in the Virginia Beach area. The event will be intense…so I am going to include eight bonus weeks working with me live before you come to get yourself ready to work with me and train with my trainer.

Three weeks ago I first discussed this, but have not had a chance to let you know more because of this legal battle and the fact that I have been travelling.

To get yourself ready for this “BizFit Three Day Intensive” we will focus on the following:

1. Systems to fast write your book if you are just starting to putting this together.

2. Systems to build the most expensive back end programs in your niche.

3. Specific outcomes focused on increasing your Speed To Market execution and instantly increasing your cash flow by at least 3X.

And much more.

This will be the most intensive three days of your life.

Pure and simple.

That’s why you will need to qualify and ready your mind and body to achieve what we have in store for you.

Here are some of the deliverables.

This will NOT be a ‘pitch-athon’ event.

Before you come, you must be ready to compete. Yes, you will compete. With yourself. But you must be ready to do this both cognitively and emotionally.

Before you come to my town, we will spend an eight week preparation period delivered over the phone focusing on getting your body and mind ready to attend this event. That’s right. You will work with me and my team–including my trainer–to get you ready to attend this event.

Whether you are a seasoned gym rat or you can’t remember ever stepping foot into a gym, it does not matter. What matters is that you will be trained properly and that you exemplify the discipline to go through with the qualifying process in order to work with me for three intensive days.

If you are interested in attending and qualifying for this, please note the following:

No alcohol will be allowed during the event. You must engage yourself in a proper diet that you will be given during the qualifying eight week preparation period. Proper diet and conditioning will allow you to maximize our time together in my home town..

1. You will work out with me in the gym each day with my personal trainer, who also trains professional athletes from numerous fields including NHL hockey players.

2. You will develop your observation skills using the systems that you will have developed before you get here.

3. You will create next steps for your business. Refer to the following diagram as an overview of what we will be taking you through to get yourself ready.

4. You will leverage all the ‘Speed To Market’ principles we will cover in advance.

5. You will speak and be video taped before a live audience.

And much, much more!

There will be many more measurable outcomes, but I want to provide you a cursory understanding that this will be focused on measurable outcomes.

The net focus will be on cash flow. But cash flow begins with developing an asset. And in the Recommendation Age, your asset is built on the ability to forge long term relationships. The means that the value you create must not only engage your ideal client’s mind, but it must be build within the context of your million dollar story. That involves you looking and feeling your best.

Your Homework:

1. Jump onto the following blog post if you are interested and gain a few more details here…

http://authorandgetrich.com/blog/a-three-day-intensive-do-you-have-what-it-takes-to-meet-me

2. –>CLICK HERE To Download An Overview Of Our Speed To Market System In PDF<--

3. If you are interested, please phone our international headquarters in Canada at 519.542.3043 and let Victoria or Karen know of your interest and what you think the investment should be for an event like this.

Your feedback on this blog is always greatly appreciated. I love hearing from you and every blog post is read.

To Your Legacy!

Glenn

A Novel Book Marketing Case Study: Why Author And Grow Rich book is not being published anymore. This is Part II Of A Special Three Part Blog Series. NOTE: Grab another copy as it will be worth something as a collector’s item. Amazon has about 50 copies left. If you are interested in authoring business coaching, this is the perfect place to start.

If you missed Part I, scroll below to the last post which will set the setting for today’s post.

On The Positive Side, Prepare For These Fantastic Experiences With The Awakened Book Marketing Strategy as you write a book fast…

Prepare to offer your family opportunities that you would never have dreamed of offering them before including trips to exotic places and putting your kids in the best sports’ camps and extracurricular programs that were once not only a dream, but something that you would never have considered.

Prepare for an influx of cash flow that will allow you to immediately invest back into your business including hiring the right people to build systems in your company so that you can grow your business.

Prepare to build with the end in mind: selling you company, taking it public, or leave it to a loved one.

Prepare to set up your business entity correctly. Our legal team can help you with this.

Prepare to discover skills that only a select few understand in the market place today. When you understand and begin to implement what no one is teaching today except for our company about how to leverage the Recommendation Age get ready for long lasting relationships with clients who will become your friends.

Prepare to leave your legacy. As we are having to republish Author And Grow Rich under a new title, I personally struggled with what to call the new book. Our focus from a teaching/learning perspective has always been on leaving a legacy. However, to begin to live your legacy today, you must be able to generate cash flow immediately.

SPECIAL NOTE: The more money you make, the more value you get to put back into the market place today! Bill and Melinda Gates, and Warren Buffet are cases in point. The main focus of our executive mentoring program is cash flow. There is nothing more powerful than using your own business cash flow to reinvest back into your business as apposed to going after angel investors or vc (venture capital) money.

And prepare to retain council.

The reality of building a company quickly using our book marketing Speed To Market principles is that you never know when a competitor might feel threatened and threatens a legal action against you—over something that will leave you shocked and thinking how ridiculous and frivolous this person or company is behaving.

(Remember, human nature is a funny thing and one of the strong motivators of human action is jealousy. As a former Vice Principal, the number one problem I had to deal with was adolescent girls who were jealous of one another. Remember, jealousy is one of the seven deadly sins!)

Today’s blog post series is a case study reflecting something that has been happening to me and to my company right from the inception of when I first launched Author And Grow Rich. The fact that received this attention from the start is really a compliment to the system that we use to take an idea into the market place and reposition it into a powerful recommendation according to my legal team.

But first, quickly set the stage…

As many of you know just over 6 years ago now, in less than 6 weeks of launching my first website while I was still a Vice Principal (see picture of Sir John Moore), I received a phone call on my home phone from ADOBE Corp.

In my next blog post, I will share with you what happened specifically and how I discovered how to get big names to recognize me instantly. And I will also share with you the downfall of this, but how you can learn and move even forward even faster with our book marketing Speed To Market system.

Stay Tuned. Please don’t be shy and share your thoughts on this blog.

Again, this blog is meant to offer you live authoring business coaching that is case study generated.

To Your Legacy!

Glenn

P.S.

We have been getting hoards of phone calls to our office that something sinister has happened to us. Rest assured we have done nothing illegal. (How could I get over 1,800 case studies in 4.5 years without raising a red flag?) In fact, we have decided to take the high road insteady of going to court with something that my legal team states is very winnable.

What we have done is discover a system that shows how anyone can transform an idea into a powerful recommendation. And the proof of this is not only in the record number of testimonials and case studies we have generated, but…some of our competitors have also become intently jealous!

Isn’t it time you discoverd how to write a book fast and eliminate your competition once and for all?

A Novel Book Marketing Case Study: Why Author And Grow Rich book is not being published anymore. A Special Three Part Blog Series. NOTE: Grab another copy as it will be worth something as a collector’s item. Amazon still has about 100 copies left.

Have you noticed the change to the URL of this blog and it’s new name?

Today’s lesson and an advanced speed to market principle I want to share with you has to do with this: the danger of becoming too famous too quickly. What happens when you tick off the big boys with Recommendation Age book marketing strategies?

Many of my authoring business coaching clients in our live coaching, one-on-one mentoring, and entrepreneurial authoring programs have witnessed what I am going to share today.

In fact, it reflects the war of paradigms. The war of egos. It represents the collision of two philosophies: the establishment and the proverbial ‘new kid on the block.’

I’ve always been told that you are not really in business until you have people working for you.

And I agree with that.

One of our Speed To Market principles has to do with inverting you business funnel while you write a book fast and building the highest end programs in your niche market just like our clients do such as Sam Crowley, Joel Comm, Michelle Yozzo Drake, Drew Miles, Sherry Watson and hundreds of others.

However, as the Thought Leader of your niche market, here is an even better test of your business success and the realization just how powerful you are and the strength of your thinking in the market place as you write a book fast.

The ultimate test of your business success is this: there is a good chance that the leaders of your market place will feel threatened and potentially threaten legal action against you.

I want to share with you an advanced Speed To Market Principle today and then I want to comment on this in light of a legal confrontation I have been experiencing behind the scenes right now.

Advanced Speed To Market Principle: The ultimate compliment of a great idea is a legal threat by the establishment in your niche.

Before I go forward with what has been happening, I want to share with you what massive book marketing momentum looks like using our Speed To Market principles because I want to balance the bad with the fantastic!

What To Watch Out For: Be Careful!

Prepare to have friends and acquaintances come out of the wood work wanting a piece of the action and asking you for money. Some of your acquaintances will even catch you off guard with a story that drives them to cry in front of you!

Prepare for those who claim to be your friends, some of them even close friends, to become intently jealous and talk ill of you behind your backs.

Prepare to have your competitors speak badly of you—even in public—in fact, I have blogged before about a big name online who saw me as a threat practice a blackhat marketing strategy where he forged a business relationship with me and then had the audacity to create media releases around this! He even used some of our book marketing key words to try and siphen off some of our traffic! (It’s unbelievable how far jealous and threatened people will go!)

Now I know this sounds negative, but having a successful business presents it’s problems that I want you to be aware. The best way of dealing with these situations is to be aware of them in advance. Be ready when you decide to write a book fast and build the most expensive programs in your niche!

Watch for tomorrow’s blog post and see what jealousy and envy have done to this big name corporation and why Author And Grow Rich is no longer. It’s a real life book marketing case study on When You Become Too Famous Too Quickly.

Stay tuned…And record your thoughts below!

To Your Legacy!

Glenn

Book Marketing Case Study Scenario: Sam Crowley has gone from making a couple of hundred dollars over the past year with his Internet business to generating over $65,000 and another $50,000 on the way in less than two weeks, starting from scratch and with NO JV Partners while he is writing his book with this business writing system!

Here’s the real secret to Sam Crowley’s explosive cash flow: Sam Crowley has done exactly what I have told him to do in terms of leveraging Milgram’s Law and Zipf’s Law.

Check out the live coaching testimonial from Sam Crowley himself below.

One of my Inner Circle clients just started his program with our company two weeks ago.

Not only had Sam Crowley not made more than a couple of hundred dollars on line in the past year, but Sam had no system and did not know how to monetize this speed to market principle:

Speed To Market Book Marketing Principle: Your twin tickets to freedom are sales and marketing.

Sam Crowley is another case study on what it means to implement speed to market principles and create the most expensive programs in one’s niche.

In ONLY two weeks beginning from scratch here is what Sam Crowley has achieved:

1. Laser focused clarity using the Awakened, LLC Ideation Process. In another blog post I will share with you the most empirically sound way to fast create a business plan to guarantee a perfect market to message match.

Speed To Market Book Marketing Principle: The perfect market to message match presupposes that your solution to a specific problem meets the negative perception of how your ideal clients view your competitors.

2. The most rapid leaps of leveraged advancement today using the power of the Unconscious Credibility Marketing System™.

Speed To Market Book Marketing Principle: The difference between good to great in the Recommendation Age is the difference between someone who makes no or little money versus a person who is the Thought Leader of one’s niche market.

3. A system to create and sell $10,000 programs from scratch. In fact, Sam sold two of them last Friday and today I just got an email that he is now sitting on $65,000 in programs sold with another $50,000 on the way.

In case you missed this, that’s over $100,000 in two weeks starting from scratch and with no JV partners. Sam is using the same principle I used 4.5 years ago to set two Internet records. This is another example and case study of how my clients today quickly become the Thought Leaders in hundreds of niche markets.

Advanced Speed To Market Book Marketing Principle: The first person in a particular niche to invert one’s business funnel fast tracks cash flow and provides the ability to reinvest in the necessary systems to build an actual company that one can sell or take public.

This is the power of the becoming the Thought Leader of your industry. When you position your system where you eliminate your competition, you put yourself in an enviable position.

You effectively make it impossible for anyone to make an adequate comparison of what you do.

In effect, what you have become is the advocate of your industry.

Speed To Market Book Marketing Principle: Advocacy in the Recommendation Age begins by out educating your competitors in a way that you tap into the negative perception that your ideal clients have of your competitors.

By out-educating your competitors here is what I mean and what Sam Crowley is doing very effectively along with the thousands of clients we have worked with like Joel Comm (NY Times Best Seller, The Adsense Code), Ken McArthur (Best Selling Author, The Impact Factor), Drew Miles (Best Selling Author, Zero 2 Success), Margaret Merrill (Best Selling Author, Live The Life You Love), Sherry Watson (The Power Of Grant Money) and so on.

1. Remember the definitions of Knowledge and Wisdom.

Knowledge = Information + Your Experiences

Wisdom = Knowledge + Self Reflection

Your target market wants your experiences and your ability to self reflect as I have discussed on previous blog posts.

2. From the system that you create (refer to Modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com), chunk out the specific attitudes, skills and knowledge that your system solves for your ideal clients.

Refer to the EARP from Basic Authoring For Business Profit in Module #3 to help you with this. After taking this assessment instrument that provides you a specific score and computes your Entrepreneurial Authoring Readiness Plan (great example of how you can create your own assessment instrument), you will understand the specific attitudes, skills and knowledge (Just ASK™) that someone like yourself must have to become a successful entrepreneurial author in your book marketing endeavors.

Chunking is an educational term that involves grouping the attitudes, skills and knowledge that define you system into some organization structure or fashion that makes the learning and teaching of your material easy to apply.

For example, Sam created his system based on his experiences of how to leave the rat race of the corporate world. He named his system using concepts we teach around the power of branding an experience that your target market is desirous of. He started chunking the learning that he self reflected on using the Awakened Ideation System to know what and how to match the outcomes that his market wants.

NOTE: As a Thought Leader, you must control the questions that your target market asks and reframe them around the benefits that your ideal clients desire in the context of your own unique languaging.

On another blog post I will share with you how to leverage your Thought leadership in your niche through the creation of your own language that is unique to your company.

Your Homework:

1. Listen Right Now To The Live Coaching Case Study Of Sam Crowley Below. Note the confidence that Sam has NOT only since he knows he is the Thought Leader of his niche, but because today he has learned how to have his ideal clients exchange large sums of money in exchange for his value.

2. Phone our International Headquarters In Canada at 519.542.3043 and let us provide you specific assistance to personalize what we have done with Sam Crowley and thousands of others. Although there is a massive waiting list for our authoring business coaching program, use the term “Speed To Market” and you can jump to the front of the line in terms of a quick response from my team to help you immediately.

3. Ponder the question below and respond on this blog. I would love to hear from you! As a former educator, your success is my success. I love to hear from my students!

Speed To Market Question To Ponder…

Ask yourself this: What if I could do the same as Sam, how would this profoundly affect my confidence and how would this transform my business.

To Your Legacy, Glenn ?

P.S.

Right now I am in Las Vegas with my wife on business and enjoying a little get-away together while my children are at camp up in Bancroft, Ontario, Canada which is two hours North of Toronto. What a contrast in environments!

But I want you to listen to this live coaching testimonial from Sam Crowley right now.

Sam is an example of how to turn a thought into a powerful recommendation…how to transform an idea into the most expensive recommendation in his niche market…how to invert your business funnel and begin to build a company that you can sell, take public, or leave to a loved one!

–>Listen Now Right Here<--

Book Marketing Case Study Scenario: Sam Crowley has gone from making a couple of hundred dollars over the past year with his Internet business to generating over $65,000 and another $50,000 on the way in less than two weeks, starting from scratch and with NO JV Partners while he is writing his book with this business writing system!

Here’s the real secret to Sam Crowley’s explosive cash flow: Sam Crowley has done exactly what I have told him to do in terms of leveraging Milgram’s Law and Zipf’s Law.

Check out the live coaching testimonial from Sam Crowley himself below.

One of my Inner Circle clients just started his program with our company two weeks ago.

Not only had Sam Crowley not made more than a couple of hundred dollars on line in the past year, but Sam had no system and did not know how to monetize this speed to market principle:

Speed To Market Book Marketing Principle: Your twin tickets to freedom are sales and marketing.

Sam Crowley is another case study on what it means to implement speed to market principles and create the most expensive programs in one’s niche.

In ONLY two weeks beginning from scratch here is what Sam Crowley has achieved:

1. Laser focused clarity using the Awakened, LLC Ideation Process. In another blog post I will share with you the most empirically sound way to fast create a business plan to guarantee a perfect market to message match.

Speed To Market Book Marketing Principle: The perfect market to message match presupposes that your solution to a specific problem meets the negative perception of how your ideal clients view your competitors.

2. The most rapid leaps of leveraged advancement today using the power of the Unconscious Credibility Marketing System™.

Speed To Market Book Marketing Principle: The difference between good to great in the Recommendation Age is the difference between someone who makes no or little money versus a person who is the Thought Leader of one’s niche market.

3. A system to create and sell $10,000 programs from scratch. In fact, Sam sold two of them last Friday and today I just got an email that he is now sitting on $65,000 in programs sold with another $50,000 on the way.

In case you missed this, that’s over $100,000 in two weeks starting from scratch and with no JV partners. Sam is using the same principle I used 4.5 years ago to set two Internet records. This is another example and case study of how my clients today quickly become the Thought Leaders in hundreds of niche markets.

Advanced Speed To Market Book Marketing Principle: The first person in a particular niche to invert one’s business funnel fast tracks cash flow and provides the ability to reinvest in the necessary systems to build an actual company that one can sell or take public.

This is the power of the becoming the Thought Leader of your industry. When you position your system where you eliminate your competition, you put yourself in an enviable position.

You effectively make it impossible for anyone to make an adequate comparison of what you do.

In effect, what you have become is the advocate of your industry.

Speed To Market Book Marketing Principle: Advocacy in the Recommendation Age begins by out educating your competitors in a way that you tap into the negative perception that your ideal clients have of your competitors.

By out-educating your competitors here is what I mean and what Sam Crowley is doing very effectively along with the thousands of clients we have worked with like Joel Comm (NY Times Best Seller, The Adsense Code), Ken McArthur (Best Selling Author, The Impact Factor), Drew Miles (Best Selling Author, Zero 2 Success), Margaret Merrill (Best Selling Author, Live The Life You Love), Sherry Watson (The Power Of Grant Money) and so on.

1. Remember the definitions of Knowledge and Wisdom.

Knowledge = Information + Your Experiences

Wisdom = Knowledge + Self Reflection

Your target market wants your experiences and your ability to self reflect as I have discussed on previous blog posts.

2. From the system that you create (refer to Modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com), chunk out the specific attitudes, skills and knowledge that your system solves for your ideal clients.

Refer to the EARP from Basic Authoring For Business Profit in Module #3 to help you with this. After taking this assessment instrument that provides you a specific score and computes your Entrepreneurial Authoring Readiness Plan (great example of how you can create your own assessment instrument), you will understand the specific attitudes, skills and knowledge (Just ASK™) that someone like yourself must have to become a successful entrepreneurial author in your book marketing endeavors.

Chunking is an educational term that involves grouping the attitudes, skills and knowledge that define you system into some organization structure or fashion that makes the learning and teaching of your material easy to apply.

For example, Sam created his system based on his experiences of how to leave the rat race of the corporate world. He named his system using concepts we teach around the power of branding an experience that your target market is desirous of. He started chunking the learning that he self reflected on using the Awakened Ideation System to know what and how to match the outcomes that his market wants.

NOTE: As a Thought Leader, you must control the questions that your target market asks and reframe them around the benefits that your ideal clients desire in the context of your own unique languaging.

On another blog post I will share with you how to leverage your Thought leadership in your niche through the creation of your own language that is unique to your company.

Your Homework:

1. Listen Right Now To The Live Coaching Case Study Of Sam Crowley Below. Note the confidence that Sam has NOT only since he knows he is the Thought Leader of his niche, but because today he has learned how to have his ideal clients exchange large sums of money in exchange for his value.

2. Phone our International Headquarters In Canada at 519.542.3043 and let us provide you specific assistance to personalize what we have done with Sam Crowley and thousands of others. Although there is a massive waiting list for our authoring business coaching program, use the term “Speed To Market” and you can jump to the front of the line in terms of a quick response from my team to help you immediately.

3. Ponder the question below and respond on this blog. I would love to hear from you! As a former educator, your success is my success. I love to hear from my students!

Speed To Market Question To Ponder…

Ask yourself this: What if I could do the same as Sam, how would this profoundly affect my confidence and how would this transform my business.

To Your Legacy, Glenn ?

P.S.

Right now I am in Las Vegas with my wife on business and enjoying a little get-away together while my children are at camp up in Bancroft, Ontario, Canada which is two hours North of Toronto. What a contrast in environments!

But I want you to listen to this live coaching testimonial from Sam Crowley right now.

Sam is an example of how to turn a thought into a powerful recommendation…how to transform an idea into the most expensive recommendation in his niche market…how to invert your business funnel and begin to build a company that you can sell, take public, or leave to a loved one!

–>Listen Now Right Here<–