AuthorAndGetRich Blog

Book Marketing Case Study Scenario: Sam Crowley has gone from making a couple of hundred dollars over the past year with his Internet business to generating over $65,000 and another $50,000 on the way in less than two weeks, starting from scratch and with NO JV Partners while he is writing his book with this business writing system!

Here’s the real secret to Sam Crowley’s explosive cash flow: Sam Crowley has done exactly what I have told him to do in terms of leveraging Milgram’s Law and Zipf’s Law.

Check out the live coaching testimonial from Sam Crowley himself below.

One of my Inner Circle clients just started his program with our company two weeks ago.

Not only had Sam Crowley not made more than a couple of hundred dollars on line in the past year, but Sam had no system and did not know how to monetize this speed to market principle:

Speed To Market Book Marketing Principle: Your twin tickets to freedom are sales and marketing.

Sam Crowley is another case study on what it means to implement speed to market principles and create the most expensive programs in one’s niche.

In ONLY two weeks beginning from scratch here is what Sam Crowley has achieved:

1. Laser focused clarity using the Awakened, LLC Ideation Process. In another blog post I will share with you the most empirically sound way to fast create a business plan to guarantee a perfect market to message match.

Speed To Market Book Marketing Principle: The perfect market to message match presupposes that your solution to a specific problem meets the negative perception of how your ideal clients view your competitors.

2. The most rapid leaps of leveraged advancement today using the power of the Unconscious Credibility Marketing System™.

Speed To Market Book Marketing Principle: The difference between good to great in the Recommendation Age is the difference between someone who makes no or little money versus a person who is the Thought Leader of one’s niche market.

3. A system to create and sell $10,000 programs from scratch. In fact, Sam sold two of them last Friday and today I just got an email that he is now sitting on $65,000 in programs sold with another $50,000 on the way.

In case you missed this, that’s over $100,000 in two weeks starting from scratch and with no JV partners. Sam is using the same principle I used 4.5 years ago to set two Internet records. This is another example and case study of how my clients today quickly become the Thought Leaders in hundreds of niche markets.

Advanced Speed To Market Book Marketing Principle: The first person in a particular niche to invert one’s business funnel fast tracks cash flow and provides the ability to reinvest in the necessary systems to build an actual company that one can sell or take public.

This is the power of the becoming the Thought Leader of your industry. When you position your system where you eliminate your competition, you put yourself in an enviable position.

You effectively make it impossible for anyone to make an adequate comparison of what you do.

In effect, what you have become is the advocate of your industry.

Speed To Market Book Marketing Principle: Advocacy in the Recommendation Age begins by out educating your competitors in a way that you tap into the negative perception that your ideal clients have of your competitors.

By out-educating your competitors here is what I mean and what Sam Crowley is doing very effectively along with the thousands of clients we have worked with like Joel Comm (NY Times Best Seller, The Adsense Code), Ken McArthur (Best Selling Author, The Impact Factor), Drew Miles (Best Selling Author, Zero 2 Success), Margaret Merrill (Best Selling Author, Live The Life You Love), Sherry Watson (The Power Of Grant Money) and so on.

1. Remember the definitions of Knowledge and Wisdom.

Knowledge = Information + Your Experiences

Wisdom = Knowledge + Self Reflection

Your target market wants your experiences and your ability to self reflect as I have discussed on previous blog posts.

2. From the system that you create (refer to Modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com), chunk out the specific attitudes, skills and knowledge that your system solves for your ideal clients.

Refer to the EARP from Basic Authoring For Business Profit in Module #3 to help you with this. After taking this assessment instrument that provides you a specific score and computes your Entrepreneurial Authoring Readiness Plan (great example of how you can create your own assessment instrument), you will understand the specific attitudes, skills and knowledge (Just ASK™) that someone like yourself must have to become a successful entrepreneurial author in your book marketing endeavors.

Chunking is an educational term that involves grouping the attitudes, skills and knowledge that define you system into some organization structure or fashion that makes the learning and teaching of your material easy to apply.

For example, Sam created his system based on his experiences of how to leave the rat race of the corporate world. He named his system using concepts we teach around the power of branding an experience that your target market is desirous of. He started chunking the learning that he self reflected on using the Awakened Ideation System to know what and how to match the outcomes that his market wants.

NOTE: As a Thought Leader, you must control the questions that your target market asks and reframe them around the benefits that your ideal clients desire in the context of your own unique languaging.

On another blog post I will share with you how to leverage your Thought leadership in your niche through the creation of your own language that is unique to your company.

Your Homework:

1. Listen Right Now To The Live Coaching Case Study Of Sam Crowley Below. Note the confidence that Sam has NOT only since he knows he is the Thought Leader of his niche, but because today he has learned how to have his ideal clients exchange large sums of money in exchange for his value.

2. Phone our International Headquarters In Canada at 519.542.3043 and let us provide you specific assistance to personalize what we have done with Sam Crowley and thousands of others. Although there is a massive waiting list for our authoring business coaching program, use the term “Speed To Market” and you can jump to the front of the line in terms of a quick response from my team to help you immediately.

3. Ponder the question below and respond on this blog. I would love to hear from you! As a former educator, your success is my success. I love to hear from my students!

Speed To Market Question To Ponder…

Ask yourself this: What if I could do the same as Sam, how would this profoundly affect my confidence and how would this transform my business.

To Your Legacy, Glenn ?

P.S.

Right now I am in Las Vegas with my wife on business and enjoying a little get-away together while my children are at camp up in Bancroft, Ontario, Canada which is two hours North of Toronto. What a contrast in environments!

But I want you to listen to this live coaching testimonial from Sam Crowley right now.

Sam is an example of how to turn a thought into a powerful recommendation…how to transform an idea into the most expensive recommendation in his niche market…how to invert your business funnel and begin to build a company that you can sell, take public, or leave to a loved one!

–>Listen Now Right Here<–

Here I sit in my hospital gown ready to have my knee scoped.

It’s given me time to reflect on life. Somehow sitting in a hospital room does that.

Especially before surgery where I am to have my right knee scoped.

(I look forward to being able to play basketball again without pain!)

Yesterday, I revealed a video that showed you just how easy it is to make $500,000 in less than 5 minutes. I also revealed to you how unethical marketers manipulate Clickbank, PayPal and other bank account images.

If you have not had a chance to view this 20 minute video, do so right immediately. Never will you look at someone’s social proof using screen caps, which is another way of referring to bank account images that many marketers use to show you how much money they supposedly are making.

In a post last weekend, I discussed the difference between marketing with number and social proof marketing. Social proof marketing is the most powerful way of getting around the resistance of a jaded, cynical market place today.

Although business is ultimately about understanding your metrics—your numbers—it can be used against you when this unethical marketing practice is used to deceive you. This is really one of the most popular black hat marketing techniques I showcase for you on this video.

In fact, Fiona, my wife sat incredulous that people not only do this today, but they do this all too often.

Just before I go ‘under’ in the next hour, I wanted to provide you this concept. It’s the reason that we have created a Consumer Awareness Report on the Internet Coaching Industry. This can be found at http://CoachingPrimer.com.

It’s one of the principles of our book, Author And Grow Rich: become the advocate of your industry in terms of creating the best education for your target market. Move the free line like we have in giving a scholarship to Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com. And where we have done this again with http://CoachingPrimer.com where you will discover the hidden persuasion strategies that rob people of their desire to leave their legacy.

As a former Vice Principal, it means a lot to me to not only tell you, but show you. Why? Since the very few people who have truly made it on the Internet are not educators and do not come from a teaching background. It’s also a great way for me to fight back against a growing tide of deceit that is growing and robbing ordinary people just like you of your hard earned money.

In the Recommendation Age, you must always educate in terms of social proof. In other words, contextualize your content to the social proof that you created with those who are representative of your ideal clients.

One of our ‘speed to market’ principles is this: you must look within for value and look without for perspective. This type of rapid business development focuses on educating you target market by showing them what they really need to be aware of before making any purchasing or investment decision.

In the case of one of our Consumer Awareness products found at http://CoachingPrimer.com, we created this to provide you an assessment instrument so that can make an objective decision based on what you really need.

Watch this video series now. You will never look at someone’s screen capture of their so-called PayPal, Clickbank or bank account images again when they try to trick you into thinking how successful they are.

Watch me make $500,000 in only 5 minutes! Take 20 minutes out of your busy schedule and educate yourself to be aware of this downright dirty persuasion technique: the manipulation of numbers!

Part 1: http://youtube.com/watch?v=XEbh35ukEMs

Part 2: http://youtube.com/watch?v=tR25ZY8dbzA

Part 3: http://youtube.com/watch?v=fjaflb3Rqhk

To Your Legacy!

Glenn

Last week I did the world’s second webcast live from pier 60 in Clearwater Beach, Florida.

Two weeks before that I did the world’s first live webcast from Times’ Square in New York City while I was in New York being filmed by a t.v production company who is getting ready to launch a home based business series involving my company.

One of the main purposes for doing the live webcasts in front of these webcams includes this principle: to show you what momentum feels like with your business.

It’s important to realize that the book Author And Grow Rich is not about showcasing numbers to you about what I have done with my business, but revealing to you the lives that have been profoundly affected (over 1,800 case studies and growing rapidly.)

This brings up an important point that goes hand-in-hand with the new era in which we live. The Recommendation Age is not about delivering more information to the market place; it is about the transference of emotion.

Seth Godin, one of the greatest aggregators of knowledge today, writes in his book ‘All Marketers Are Liars, that if you can’t tell a powerful story today about your company than you will not be listened to in an overcrowded market place.

That brings up an important principle I want to share with you right now. The Recommendation Age is about reaching a cynical, jaded market place using a qualitative approach, not necessarily a quantitative one.

This coming week I am going to reveal to you an amazing video that will bring out the number one blackhat marketing technique that many marketers use today involving numbers—which is a component of quantitative marketing (NOT qualitative marketing).

Author And Grow Rich is not about showcasing numbers about what my clients have done necessarily, but in showing you how lives have been profoundly affected. Nothing beats Joel Comm has become a multi-millionaire and sharing with you how his business has turned him into a multimillionaire.

Or how Wes Waddell turned his passion toward the digital scrapbooking industry. After nine months of working with my company, Wes was able to leave his Systems’ Engineering job and today has the largest digital scrapbooking membership site on the Internet today.

Or take Margaret Merrill for example, a single mom with two kids who took these principles and launched not only a business but her 510 (c) 3 as well. Today Margaret uses her book to sell licenses to some of the biggest names to people in the personal development field. Today Margaret has created a retreat center and teaches Navajoe culture. Today Margaret Merrill is living her legacy all because of what her book has done for her.

These real case studies are examples of what I refer to as qualitative marketing. It focuses on showcasing to you how lives have been changed. This type of marketing is not about you. It is not about your ‘numbers’. (The few people who do ‘toot their own horn’ because they done what they claim, do not know how to teach what they have done.)

Social proof and not numbers is the answer to getting your message out in the Recommendation Age. Beware of markets who use their ‘paypal accounts’ or ‘clickbank accounts’. I will show you why this coming week. You definitely do NOT want to miss this.

It’s the reason that Alex Mandossian on a recent call with me (http://AuthorAndGrowRichBookTour.com) explained that he has never seen more video testimonials associated with a book or a program before.

What social proof really does is allow others see what you have done with your market place. It allows you to meet this ‘Speed To Market’ principle: ‘It’s not the idea that counts, but the presentation of the idea.’

Stories from your successful clients are critical to reach a market place that doesn’t want your numbers. They want an authenticated person and system to help them.

This is why social proof in the context of video is critical to your success.

Finally, the social proof to Author And Grow Rich simply involved me taking the video testimonials that we have for our book and transcribing the audio conversion into the written format.

You can build the same momentum very quickly for yourself. In fact with these video testimonials we repurpose them in many different ways and I will share this with you in the coming days including how we create a dual tract in our marketing efforts with video testimonials focusing on conversion and lead generation.

Stay tuned as I reveal this system. No one today is teaching how to integrate the offline world and online world until now.

Don’t hesitate to phone our International Headquarters in Canada at 519.542.3043 if you have any questions or need assistance. Remember, I am a former Vice Principal and really enjoy having adults enter or call my office!

To Your Legacy.

Glenn