Today’s blog post focuses on how to make the hidden business niche economy work for you right now. It involves turning your passion into high priced coaching in your business niche right now. Sell coaching now using these three principles I discovered after I experienced this epiphany on the sixth floor of a Toronto hotel.
Have you heard about the hidden economy that knows no concepts like downturn or recession?
Are you excited about your life?
Are you passionate about what you do for a living?
I am. Okay. I REALLY AM!!! In fact, as we get ready to head up north to go skiing I have never been more excited!
But it was not always this way. In fact, five years ago on December 16 I was sitting in a hotel in Toronto, Ontario, Canada on a Friday evening getting ready to go to bed. I looked out of my window and realized more than ever that picking up a second job was not the answer to getting ahead.
I was in Toronto to mark the tests that all teachers must take in Ontario before they are eligible to teach elementary or secondary school. (Little did I know that I was to go from the youngest Vice Principal with our school board to the wealthiest former Vice Principal with this School Board in the next month.)
I looked out of my window overlooking downtown Toronto and realized two weeks before Christmas of 2003, and separated from my family for three days, that this was NOT the answer.
However, I had a feeling in my gut that I had never experienced before.
Psychologists call it a ‘sense of positive expectation.’
Up until that night, I had experienced the whole gamut of what anyone goes through when they honestly wrestle with their future. From fleeting feelings of euphoria to out-and-out feelings of terror of doing something totally different, I had experienced each of these feelings hundreds of times.
Actually, I had spent three years trying to figure out how to make a profit with my passion. I had invested $55,000 of money that did NOT belong to me. Now that might not mean much to you, but for me that was more than a year’s take home pay for me. And again, it was money that we didn’t have.
That’s why I was in Toronto. I needed more cash flow to pay for the increasingly larger debt that I was financing as I was trying to build a business.
However, this night was different. There in the quiet confines of my hotel room (room 613) on December 16, 2003 I gazed over downtown Toronto (what I could see of it!). It was a snowy night and bitterly cold, but I experienced something that I had never felt before.
It was a gut, visceral feeling. It was the feeling of rest and peace that came over me when I realized that I was going to give up playing the ‘trying’ game.
I realized for the first time that ‘trying’ to do business was consuming all my emotional energy.
I had not yet realized the business niche competitive advantage that would allow me to work with over 5,000 clients since that night. Clients who have discovered how to turn ‘trying to do business’ into an intelligent and strategic assault on a market place that removes ‘trying’ from the equation.
Instead these successful clients do what I discovered and that is to focus on ‘doing’.
With an important adjective to realign the ‘doing’.
I call it strategic doing.
From that night forward my business changed. And it did NOT change slowly. It changed in a magnitude that still shocks me how quickly things transformed for me.
Shock and awe.
There is no other way in transforming ‘trying’ into ‘doing’. Strategically.
Shock and awe.
It was five years ago right now that I discovered something that I had NEVER realized before after failing miserably in business for three years.
And it is this.
I discovered a way to turn passion into profit through coaching by creating and selling the highest priced products and services.
Sure, I was aware of the traditional coaching industry. I was actually involved in it at one point. I was being schooled by the same programs that teach all students to charge anywhere from $397 to $497 for three sessions/month.
I was also schooled in the typical business funnel models that are proposed by these business niche coaching programs.
Then I discovered a way to turn both of these models upside down.
And it begins with these three thoughts I want to leave you with right now.
1. It is paramount that you stock ‘trying’ and move to ‘doing’. What does ‘doing’ look like? It starts with reading and implementing the 10 business accelerators from the book, Become The #1 Expert In Your Niche: How To Effectively Sell High Priced Programs from http://SellHighPricedPrograms.com that I created to help you understand a new paradigm about thinking and doing entrepreneurship—strategically. It is in eBook format and will be released in book stores later this year.
2. It is possible to turn your passion—your avocation or vocation—into high priced coaching. And it is imperative you do so. Does that mean you spend everyday of the week coaching? Absolutely NOT. This is all the more reason you need to grasp the concept of becoming a Knowledge Broker with your coaching.
3. More than ever you need to stop the ‘greater sameness’ mantra that you practice in your subconscious. I know this sounds scary, but with this system you can do it! You must take a calculated risk. It is the only way that you too will feel what I did 5 years ago right now.
Now is the time to turn your passion into a high-end coaching business. Get your hands on a copy of Become The #1 Expert In Your Niche: How To Effectively Sell High Priced Programs from http://SellHighPricedPrograms.com. It’s free.
And discover what over 5000 other entrepreneurs have easily implemented.
STOP ‘trying’ to sell high priced programs.
DO it NOW!