AuthorAndGetRich Blog

Here I am in the middle of a desert sitting at Lombardi’s Romagna Mia in the middle of mall in Planet Hollywood (across from the Bellagio), but the ambience tells me that I am really sitting in downtown Italy with an evening sky overhead. It reminds of the Mexican Pavilion at Epcot Center.

(I am here in Las Vegas attending and doing a special session at Dave Lakhani’s Renegade’s Of Persuasion event. Dave is a very good friend and one of a very few friends who I respect in the business world.)

When I travel to Las Vegas and it never ceases to impress me that gambling makes an entire city go round—as well as one other major activity too as I reminded while walking the strip!

But now as I sip my cappuccino and write this blog post I want you to understand this Speed To Market concept.

Vegas is a testimony of a powerful concept that is synonymous with the Recommendation Age. Even though people’s attention is pulled in so many directions today, never has it been more obvious that people do what they want to do.

That brings up a question I want you to ponder right now. It’s an extremely important question for you to answer if you are going to take advantage of Zipf’s Law in the Recommendation Age.

Do you have a free will? Or let’s reframe the question: do you have the ability to choose your legacy?

As the Thought Leader of your niche, it is a very important question. Think about this because the answer is the secret behind this powerful concept I am going to share with you.

Let me communicate with you a few observations that have brought about this question and a powerful strategy that is discussed in Author And Grow Rich related to this concept.

Your will and your target market’s will is controlled by something that enslaves you.

That’s right. You are enslaved whether you realize it or not.

It’s something that is greater than your ability to choose.

It’s called desire.

People ultimately do what they want to do. They do NOT do what they choose to do.

Please note this.

The evidence of this is admitted by tens of thousands of people leaving Vegas with the words firmly planted on their lips: “What happens in Vegas, _____ _____ _____” (You know the rest!)

People do what they want—I am repeating this so that you get it—and more importantly, you feel it.

Now, I know what you are saying. ‘Glenn, you are not correct. For example, I wanted to do ‘x’, but I didn’t. See. I just proved that my will is stronger than my desire.’

And I will prove to you that you are wrong with this comment.

The reason why you didn’t do ‘x’ is because the desire to NOT get caught or face the consequences of this action was more powerful than the desire to accomplish ‘x’.

So where does your responsibility lie to will the necessary actions to fast track your business and authoring success?

That brings us to an advanced Speed To Market strategy I want you to ponder.

In truth, you need to not only understand this concept but it is critical that you apply it immediately so that you can fast track your authoring and business success.

And it has to do with consequences.

In order to ensure that you focus correctly in the Recommendation Age apply this right now on doing what others fail to do. From an earlier blog post I presented that the Recommendation Age is characterized by the transference of emotion.

Or here is another way of stating this: the Recommendation Age is an era that is controlled by ‘wants’. It is an age that requires a powerful conduit—I have referred to this as context on previous posts—to carry your content in the form of the specific attitudes, skills and knowledge you have gleaned from the School Of Hard Knocks to your market place.

NOTE: There are only three things that can be taught and learned in the Recommendation Age: Attitudes, Skills and Knowledge. (Just ASK™ as we state in our Entrepreneurial Authoring program.)

Employ this strategy to help you not only move forward out of procrastination but beyond the negative story that is holding you back.

(Your negative story houses the questions that control your subconscious mind to live for ‘Vegas moments’ instead of going for your legacy.)

Vegas moments keep you trapped to anything that keeps you from truly living your legacy. They represent the bright, shiny object syndrome that threatens our resolve daily to really step up and be accountable: the resolve to focus on doing only what will move our business forward, instead of living a life that represents the lowest common denominator.

By the way, use the special video below that I sent to my wife, Fiona, as a metaphor to say good bye to your negative story and emotionally connect to the new story you have for your life.

Each day, sell yourself back to what you ultimately want for your life. This involves looking past the present moment, no matter how powerful the situation is in its attempt to pull you back. Selling inherently involves emotion and it is important that you begin to experience the feelings of what living your legacy feels like today.

Here’s another way of saying this: in order to move forward past the demands of today…past the entrapments of Vegas experiences or past the concept of ‘_____ _____ _____ _____, stays in Vegas’ you need to focus on the rewards of the future—the consequences of living a disciplined life today.

Let me share with you how I am doing this right now: I am writing this blog post (giving) instead of using my time to gamble (taking).

The emotions that run your life are either causing you to focus on giving or focus on taking. Fundamentally, people are either givers or takers. Vegas is about ‘taking’. Your legacy is about ‘giving’.

FINAL NOTE: Author And Grow Rich is about giving back to your world as you define it based on who your target market is. You control the ‘Vegas wants’ of your life (the ‘taking’ moments) by selling yourself back to your legacy with the focus on the long term benefits, which are characterized by feelings.

The ultimate ‘taker’ in your life is your negative story. (More on this on another blog post.)

It’s almost ironic, but to become the Thought Leader of your market, you need to become a master at handling the wants of your own life first. It really supports one of our Speed To Market principles: ‘It’s not the idea that counts, but the presentation of the idea that is critical.’

Are you ready to sell yourself back to your legacy? Prove it right now and phone our International Headquarters at 519.542.3043. I challenge you like I had to challenge myself six years ago when I was a young Vice Principal with my school board.

To Your Legacy!

Glenn
P.S.

After you watch it, record you comments on this blog. I will do my best to respond to you. Remember, your UPP is one of the three critical components of building the proper context in the Recommendation Age.

 

 Flash Video [3:58m]: Play Now | Play in Popup | Download

Due to the fact that last night’s Teleseminar on how to become the Thought Leader Of Your Industry with the Expert Positioner Software went just over two hours, because and many of you who were listening over the Internet got cut off, I feel it only correct to go against my word.

(I trust that you will give me permission to do this!)

I had mentioned that last night’s call would NOT be recorded. Well, out of habit I did make a back up of the call and now I am really glad that I did.

For those of you who got bumped off the call, I am very sorry for this.

Because I don’t know who all of you are, you can go to the following URL below and download the Expert Positioner Software Call and even get a demonstration of the software.

NOTE: As a bonus to the call, there is a workbook that is proprietary and you are on the honor system not to pass this out as it includes some of our systems flowcharted out for you that shows you how to begin to flow chart our your system.

Remember one of our Speed To Market Principles: You control markets today with your own system and your own unique languaging.

Quick now…grab paper and pen.

The number reason why entrepreneurs are not making the kind of money they want and the reason that people experience writer’s block is a common problem: lack of clarity and lack of a know-how on how to fast transform an idea into a powerful recommendation.

The quickest way to develop clarity is to know how you are different in the market place both in terms of content and context.

How do you build the proper context for your book and business in the Recommendation Age?

On an earlier post I shared with you how many entrepreneurs believe more than ever that content is king. Now I will be the first to support the fact that to compete properly in the market place you must have unique content. In fact, last night I shared with my listeners a multi-million dollar strategy on how to create the feeling of originality as it is indeed very tough today.

HINT: I discussed a little known strategy that Thomas Edison used and it is still the best principle to help you build your own unique system.

As important as content is, context is everything. You must leverage context in order to have your content noticed.

I have referred before to Seth Godin’s New York Times’ best selling book, All Marketers Are Liars. The thesis of Seth’s book is this: because of the over-crowded and over-communicated society in which we live, it is absolutely paramount that to be heard you must become a master at telling your story and your company’s story.

Now, Seth doesn’t tell you how to pull out your story—that’s what we do with our Unconscious Credibility Marketing System™, but he does highlight this important fact. There is one immutable truth that surpasses the importance of targeted content that meets the specific wants and needs of your hungry market. And in fact, the purpose of today’s blog post is to develop this for you and help you develop proper context in the Recommendation Age using the following three strategies.

This system is really a synthesis of three great minds: G.K. Chesterton, Thomas Edison and Seth Godin.

In the Recommendation Age, here is what you must know about building context. (By the way, no one is teaching this today let alone helping clients put this together in a powerful strategic fashion for both your online and offline endeavors.)

Remember this Speed To Market Principle: It’s NOT the idea that is critical, but the presentation of the idea that is crucial.

To set the proper context for these three critical principles, remember this too: the Information Age was characterized by the discussion of fact or the presentation of ideas; the Recommendation Age is primarily about the transference of emotion.

Here is how to build the context in the Recommendation Age that will properly leverage your emotional connection with your market place:

1. You must leverage your system using your UPP—your Unique Personal Proposition or your million dollar story. Each of you has a million dollar story. It comes primarily from the pain of your past. It comes from what you learned from the School Of Hard Knocks—what you did NOT learn in the formal school setting. Get comfortable being real in the Recommendation Age. If you are not, your ideal clients will NOT only be unable to hear you, but they will not see you as authentic.

Note this important concept: even though today’s market place is jaded, cynical and resistant to your message, they want more than ever a trusted, proven and authenticated person/system to believe in.

2. You must leverage your system at solving a specific problem in the market place using video case studies. The Expert Positioner Software (EPS) and the classes that we teach to help you use the software properly are utilized to help you think through your differentiation. There is simply nothing on the market today to help busy entrepreneurs analyze the critical aspects of their business quickly to ensure that you stand uniquely in the market place in the Recommendation Age.

The EPS helps you create a customized free report. (By the way, on last night’s call I challenged the audience to Google the terms ‘free reports’ and ‘free report’. Then I challenged them to enter the term ‘Customized free reports’ and other terms germane to the Recommendation Age to prove that no one is doing or teaching these principles. But most importantly, I wanted you to see for yourself that you have an incredible window of opportunity to become the Thought Leader of your industry.

3. You must leverage your system using the EPS and the science of reframing. The EPS system is designed to help you become the advocate for your industry. My friend Joe Polish talks about the importance of becoming the perceived advocate of your industry. This principle was certainly one of the most important ways that Joe used to position himself at the top of the carpet cleaning industry.

To control markets in the Recommendation Age you must be seen as the advocate of your industry. The best way to do this is to out-educate your competitors. The EPS system allows you to do this more completely than your competitors as I explained on Monday’s blog post and Tuesday night’s Thought Leader With The Expert Positioner Software teleseminar (see below to download the call.)

The power of reframing what you do using the EPS actually outweighs the importance of your UPP and video case studies. It does this since the latter two strategies can NOT do this: provide for you the ability to transfer emotion both qualitatively and quantitatively, as I pointed out on last night’s call. The EPS not only allows you to reframe what you do from a qualitiative perspective, but it also provides you the ability to reframe the pain that your market place experiences using the power of a number.

I will discuss this further on another blog post on the power of ethically leading your target market to feel it’s pain more profoundly than it has ever felt before. G.K. Chesterton pointed out many years ago to entrepreneurs the necessity of first focusing on magnifying the pain that your target market feels. The EPS system does this more completely than any system today because it offers the ability for you to deliver customized education in the form of a customized or personalized free report.

In summary, when you have established the proper context using this three-pronged attack (your UPP; Video Case Studies; and the EPS System), you provide for yourself the proper clarity to simultaneously write your book fast and create the necessary business systems to immediately sell the most expensive programs in your niche.

If you really take your business seriously you will listen to last night’s call and implement the principles I discuss. It will allow you to truly focus your endeavors on one of the following exit strategies that you should be thinking through as you build your business using these principles: sell it; take it public or leave it to a loved one.

Here’s Your Homework:

1. Download last night’s two hour pure content call. The download is at the bottom of this post.

2. Download the workbook from the following URL. Please NOTE that the material is proprietary and you do not have the right to pass this around.

http://AuthorAndGrowRich.com/call.htm

3. Examine for yourself a Demo Of The Expert Positioner Software By Jumping on this URL here…

http://EthicalControl.com

FINAL NOTE: You Must Promise To Use The EPS For ONLY Ethical Purposes.

To Your Legacy!

Glenn

 

 Standard Podcast [127:47m]: Play Now | Play in Popup | Download

Are you ready to fast write your book with a program that at the same time comprehensively builds the systems that you require to sell your company or take your company public?

Quick. Grab and pen and paper and internalize these two concepts right now. These two laws are the fundamentals to your success in the Recommendation Age.

Before I do this, let me challenge your thinking. (Remember, the sole purpose of the Author And Grow Rich blog is to teach you to become The Thought leader of your niche.)

In the Recommendation Age never has content been more important to your success. But please note this: as important as content is, context is everything.

Write these two laws down immediately as they are the foundation to your success:

Milgrams’s Law: People naturally believe—almost blindly so—the words of an expert.

Zipf’s Law: With limited opportunity and time to choose, the market place will naturally choose the company perceived to be on top.

Now how are you going to ensure that your book is entrepreneurially sound?

How do these laws apply to writing your book fast and at the same establishing the correct systems to create and sell the most expensive programs in your niche?

Remember one of our Speed To Market Principles: He/She who self reflects the greatest controls markets today.

Fundamentally this means that your book (Milgram’s Law) positions your system to drive people naturally into a long term relationship with you (Zipf’s Law).

The true test of ensuring you book is entrepreneurially sound is that you are set to leverage Zif’s Law (How do you put a dollar value on the fact that your target market will choose you for life?)

Here’s how to leverage Zif’s Law in your entrepreneurial authoring endeavors: should use the Expert Positioner Software.

Most importantly, The Expert Positioner Software provides the proper context for you to become The Thought Leader of your market place.

Five Principles To Take Note Of Which The Expert Positioner Software (EPS) Will Position You To Do:

1. The EPS is the foundation for the Entrepreneurial Authoring and a full fledged integration marketing system.

2. The EPS will allow you to develop strategic thinking on the fly—You must be different at both a content and contextual level.

3. The EPS will ensure you have a perfect market to message match.

4. The EPS will reframe what you do in light of your target market’s negative perception.

5. The EPS will engage your target market by reframing what you do from an emotional stand point. ‘Your first job is to magnify the problems of your target market.’—GK Chesterton.

Here’s Exactly What The Expert Positioner Software Will Do:

1. Provide your target market 7 to 10 critical questions that you want your target market to ask your competitors. Remember, you control markets by controlling the questions that they ask. In fact, you become the advocate of your industry.

2. Automate your sales and marketing and turns warm leads into hot leads.

3. Create a customized free report (free reports or free report Google—4 million today). Be the first in your industry to do this. Remember Zipf’s Law.

4. Reframe what you do by not only teaching your target market the critical questions they should be asking of you competitors, but tailoring what you do from your target market’s negative perception.

5. Build your distribution list automatically—the software is tied to Aweber an autoresponder software program to automate your list building.

6. Convert you ideal clients into your highest end programs and services immediately. The software will redirect automatically your target market after they request their customized free report and submit their contact information.

7. Drive them into your next optimum buying decision. The software is focused on high end conversions of greater than 30% into high end programs and services including $5K, $10K and higher. Remember, cash flow is critical to your business.

8. Integrate your system and your own unique languaging to control your target market on the back end.

9. Repurpose the content from your customized free report into a Viral eBook, a Video Case Study Driven Continuity Program, and a physical book where we give you instant access to a New York Publisher.

10. Automatically drive them into a Continuity program if not ready—and a continuous follow up system that runs 24/7 without any action on your part.

Are you ready to discover this system more fully? Join me on a teleseminar created just for you as a loyal subscriber to http://AwakenTheAuthorWithin.com or http://AuthorAndGrowRich.com.

Jump onto the following URL and register for the call. We only have 200 lines and because no one is teaching this today, the lines will book quickly.

Go here now.

http://www.authorandgrowrich.com/call.htm

And of course, leave a comment below. (Remember, I am a former Vice Principal and I expect my students to complete their homework requested by their teacher!)

To Your Legacy!

Glenn
P.S.

ONLY 200 Registrants. And This Call Is Only For The Subscribers Of http://AwakenTheAuthorWithin.com and
http://AuthorAndGrowRich.com!

http://www.authorandgrowrich.com/call.htm

Quick question. Are you the thought leader of your niche market?

There are ONLY a few ‘information’ marketers today who understand how to use the new rules of the Recommendation Age.

Let me prove this to you right now.

I like to call this the 5 Steps To ‘Greater Sameness’ Marketing: Your Recipe For Disaster!

Most marketers (and I call them this since they do not have a true business) do the following to promote a product. (On my next blog post you will see specifically how over 99% of what is created and sold as an information product on the Internet today is woefully deficient of truly helping you.)

1. Create a product separate from a growing business. (They are simply out to make a quick buck).

2. Manipulate their social proof by using PayPal and Clickbank images to show you how much they made in the last day, week, month and/or year. I shared with you on a 20 minute video segment a few weeks ago on a previous blog post how this is done. This is one of the hidden and totally unethical marketing practices accomplished today by countless information marketers.

3. Write copy to accentuate your weaknesses and that prey on key self esteem issues.

4. Offer a money-back guarantee since they know over 80% of people will not even attempt to begin implementing their program.

5. Outsource any questions and concerns to another country so that they do NOT have to work with you!

Now take a quick peak at what is going on behind the scenes of Author And Grow Rich. I like to call this ‘Speed To Market’ promotion for the long term—the focus is not to make a quick buck in a week or two or three and than disappear back into the ocean of oblivion.

But.

‘Speed To Market’ promotion focuses on building social proof in the context of a number of key stories that lead to people to choose you and crave a long term relationship with you—forever!

Over the course of the next few blog posts I will share with you a specific system of promotion that is as much focused on converting your ideal clients into your highest end programs immediately as it is building the most powerful lead generation system today.

Here is what has happened using this system—and this is just the beginning. By the way, this system is not just for books but for any ‘information’ product.

1. The most connected person in the world today—Mark Victor Hansen—coming up to me and offering me his business card before I offered him mine.

2. Before a live audience at Book Expo in Los Angeles (You will have the video proof next week when I am back from Scotland.), billionaire Jeff Bezos of Amazon.com receives a signed copy of Author And Grow Rich and thanks me for what we have done to help authors, including getting these authors’ books listed with Amazon.com and taking some of our clients to best-seller status such as Joel Comm, New York Times Best Seller (Adsense Code) and just recently, Ken McArthur (The Impact Factor).

3. Coach Ken Carter, from the Blockbuster hit movie, Coach Carter starring Samuel L. Jackson, promoting our book Author And Grow Rich and demanding to use our services.

4. The founder of the infomercial, Beryl Wolk, approaching our company to launch an infomercial around rapid business authoring.

And this is just the beginning…

Alex Mandossian is one of the few entrepreneurs today that understands the power and the new rules of the Recommendation Age.

Alex has created a one-of-a-kind program, Virtual Book Tour Secrets, to help you launch your book and information products uniquely into the market.

Alex uses our Expert Positioner Software system to showcase what makes his system differently. It’s the same system, including the live coaching you will receive, if you invest in his full program.

http://www.1marketinglive.com/cmd.php?af=786955&p=12

Check out Alex’s full program and register for the preview call immediately. Remember, Alex’s system is so good he is one of just a few entrepreneurs I personally endorse.

http://www.1marketinglive.com/cmd.php?af=786955&p=11

Isn’t it time you invested in a program to teach you to become the thought leader of your industry?

By the way, I am one of five faculty members associated with Alex Mandossian’s Virtual Book Tour Secrets’ Program.

The reason I accepted to be a part of Alex’s program is because Alex is one of the few entrepreneurs I respect as getting–and being able to teach within– the new laws of the Recommendation Age.

Promote yourself now. Jump onto the following URL and register immediately.

If you value the power of creating information programs and positioning them properly in the Recommendation Age with profit margins that will blow your mind…

If you are ready to be recognized as the industry expert within your niche, you need to minimally discover more of what Alex Mandossian’s Virtual Book Tour Secrets’ Program will do for you.

http://www.1marketinglive.com/cmd.php?af=786955&p=11

And then contact me or phone our International Office and let my office know that you registered. You can reach us as 519.542.3043.

By the way, I will allow an addition 10 people to receive the Expert Positioner Software training for free. (The live training classes are called our Business Optimization Assessment System where we show our clients how to make maximum use of the Expert Positioner Software. The value is $997 for this program).

To Your Legacy!

Glenn
P.S.

Only if you see yourself as an entrepreneurial CEO should you consider Alex Mandossian’s ‘Speed To Market’ Thought Leader Program…

http://www.1marketinglive.com/cmd.php?af=786955&p=11