AuthorAndGetRich Blog

First, I am sorry about yesterday’s video with Richard Link from Down Under.

If you watched the video within the first couple of hours that it was posted on the
AuthorAndGrowRich.com blog, we forgot to add Richard’s video after my introduction.

You can listen to Richard share with you how Entrepreneurial Authoring has provided him the focus that he was missing after spending countless thousands of dollars on other programs.

http://authorandgrowrich.com/blog/why-content-is-not-king

If you missed Tuesday’s late lunch call on the inside scoop on Ken McArthur’s book launch for his book that we helped him write, Impact, you now can download the recorded call.

Who is Ken McArthur?

Ken is our first live coaching case study.

From the inception of his idea to the final acceptance of his manuscript with New York Publisher, Career Press, we have been working with Ken.

(Yes, we offer the first in the authoring and publishing industry–instant access to a New York Publisher)

You will discover a few important business strategies around making impact as you sell your writing with your own book.

Jump onto the following URL right now and imagine this is you.

Tuesday’s Book Launch call with Ken McArthur is now ready for you to download.

Are you ready to author your future?

Remember this ‘Speed To Market’ principle: Do NOT confuse reading books, following 10 gurus and a host of other time consuming practices with what you really require right now–the proper focus to create the correct business systems in context of market feedback.’

In other words, you must build momentum with your business idea. And by momentum, I mean you must transform an idea to a powerful recommendation.

Every minute you waste without the proper focus and execution to accelerate your idea into the market place, you are really fooling yourself into thinking you are moving forward by taking in more information devoid of context. This is a certain recipe for disaster for your business.

After listening to this call, if you want to talk about book or product launch don’t hesitate to phone our Internation Headquarters in Canada at 519.542.3043.

To Your Legacy,

Glenn

 

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There are only two things you can do with time.

You can waste or you can invest it.

Let me share with you a young woman who contacted our office this week. Her name is Becky. Becky is a woman that resembles you and me. For years she has dreamed of authoring a money-making book around her passion.

For years she has known that her ticket to her freedom has been authorship.

For years she has known that she has a million dollar story tucked away from her life experiences, but she has done something that plagues tens of millions of people all over the world.

Let me share with you another person.

His name is Gerard and he knows he is only one action step away from being noticed by the key connections in Hollywood that would make his dream come true.

Gerard has been putting off authoring his book and has been wasting years doing everything the hard way to earn the right to be noticed–to be the expert in his niche.

Both Becky and Gerard represent the hundreds of people just like yourself who have contacted our office this past month and whose hopes and dreams have been crushed by external forces.

The first lesson I want to let you in on right now, is that now is the perfect time to go for your dream—your legacy. Tough economic times mean unbelievable opportunities for those who know the new rules of the Recommendation Age.

Let’s look at a disease that has not yet been quantified in DSM IV and how it has played out in Becky’s and Gerard’s life. This disease ran rampant in my body for way too many years.

By the way, DSM IV is the Diagnostic And Statistical Manual used by doctors to diagnose diseases. Many doctors that I talk to today believe that well over half of the symptoms they see in their patients are really psychosomatic.

Before I share with you the disease that Becky and Gerard had until this past week…and a disease that I had for almost 30 years, I want to share with you the first rule of investment in the new era that we now live.

The first rule of investment in the Recommendation Age is that you must look in your heart, for out of it proceeds the important issues of life. One of our legacy statements found in Author And Grow Rich is the following: “you look within for value and you look without for perspective” when you want to sell your writing.

The reason most people who take the time to acknowledge their dream of authoring a money-making book fail to make it happen is because of one of the “deadly characteristics of resistance.” This will require you to ignore immediate gratification in favor of long term commitment to author a money-making book.

Successful people focus on the future and on the reward of accomplishing a difficult task (made easy when you have a system like that found in Author And Grow Rich).

For too long Becky, Gerard and myself, when I was a Vice Principal, focused on the present moment refusing to move out of our comfort zones to challenge ourselves to accomplish our dreams.

Let’s examine this resistance as it really exemplifies a powerful disease that was so prevalent in my life for too long.

The power of resistance is that it is perceptional. It is psychological. It looks for external circumstances to validate the fact that you really don’t deserve success. And the power of this resistance is that it leads to a psychosomatic symptom that I will reveal below.

This is why the tough economic times that are upon us are really a massive opportunity for those who position their minds and take action right now.

Just a few weeks ago, while I was speaking in Orlando, I heard Robert and Kim Kiyosaki (Robert is co-author of the New York Times’ best selling series, Rich Dad Poor Dad) exclaim that they love ‘tough economic times’! Why? They both revealed that they do much better financially during these times. Both Kiyosakis told Larry King that most people give up when even just a slight amount of pressure enters their lives.

So if you are like Becky and Gerard–if you are like this former Vice Principal!– here is your homework.

Let’s start by understanding that success is NOT easy. But success in conjunction with a system that will position yourself as the noted expert in your field will fast forward your effort thru leverage.

Remember the first statement at the beginning of this post had o do with time: you can either waste time or you can invest it. One principle of human nature is that we do not value anything we get for free. The second principle of human nature as it pertains to time is that to live a fulfilled life, you should be authoring a book and building a business around a dominant talent. Talent can be defined as your natural way of thinking, feeling or behaving. A dominant talent can become a quantified strength through the investment of practice and knowledge.

To turn a talent into a strength that uniquely separates you in the market place requires diligence, persistence, and a willingness to do what you need to do one step at a time, every day, whether you’re “in the mood” or not.

Resistance comes in forms like, “I’m so busy today,” or “I’m too tired to work on my book,” or “I just have too much going on in my life right now,” or “I’ll start tomorrow.”

We become too accustomed to getting things fast. Microwave ovens deliver dinner in minutes. Fast food is available all over town. The Internet means we can do business any time of the day or night. This isn’t all bad, but it can lead to an over-reliance on instant results and ‘quick rich schemes’ that lead so many hard working people like Becky and Gerard down the wrong paths for so many years.

Author And Grow Rich is a system for you to follow so you can be successful. Yes, you do have to apply yourself, but all you have to do is follow the path that is set before you one step at a time. This book is about decreasing the time it will take you to personally experience the gratification of a completed book. Immediate gratification in this case is about the feeling you will experience once your money-making book is completed.

But Becky and Gerard have to deal with one ugly reality in order to make their dreams a reality. In order to step over the abyss that lies between wasting time and investing it–between immediate gratification and authoring a book to make their dreams come true.

Here is the genius about resistance: it does not exist outside oneself. It exists as a wall that lies between where you are currently and where you see yourself…as a money-making author. The subtle power of resistance is the fact that it lies not outside of you, but within you! It really is a psychosomatic condition and its condition is magnified by our tough economic times.

The strength of resistance is in direct proportion to the busyness of life. Another way of seeing your legacy, is this: the more you desire a legacy, often the more internal “junk” you have to overcome to make it happen. As stated in Author And Grow Rich, everyone has a desire to leave a written legacy. Benjamin Franklin recognized this long ago. And since this hard-wired desire is such an intimate activity that involves your very self, the conflict is enormous.

The ugly face of resistance is procrastination. Author Steven Pressfield in his book, The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, defines procrastination “as the ease to which we tend to rationalize our lack of taking action.” This makes it all the more seductive. We don’t tell ourselves, “I’m not going to write my money-making book.” No, instead we state, “I am going to write my money-making book; and I am going to do it tomorrow.”

I am happy to say that in the case of Beck, Gerard they are now joining the select group of insiders who are playing by the new rules of the Recommendation Age and fast tracking their success. And it all begins with your book!

They have overcome the new disease called ‘tomorrow’.

Remember, one of the laws of the Recommendation Age is Zipf’s Law. The market place requires that 90% of businesses fail to make a profit with their products and services. Celebrate the fact that you feel resistance to going for your legacy. The stronger the resistance will assure you of two things. 1. You must begin today to really go for it. And 2. only those who act on these principles will celebrate the tough times as it will ultimately facilitate your success.

To Your Legacy!

Glenn
P.S.

Don’t put this off until tomorrow. Stop being the victim of this disease! Phone our International Office in Canada at 519.542.3043. As a former educator and someone who could have taught your children, my over-riding desire is your success!

Are you ready to sell your writing.

Here is definitely not how to publish and prosper!

True story.

Unbelievable when you consider this person worked in an open-concept office with 20 other employees!

And he sat dead for days with no one noticing him.

Three ‘Author Your Future’ Key Questions To Ponder:

1. Do you feel that your talents go un-noticed?

2. Are your working on the wrong projects that are simply sucking life out of you?

3. Your story is worth millions. Do you know how to position it?

Don’t let the book that’s in you, die in you.

And when you decide to author your future and write your own book—make sure it’s the right one!

Read the following true story now and then do what Margaret Merrill did!

Dead For 5 Days—This Editor With A New York Publisher Sat At His Desk …

Executives at a mid-town publishing company say they are perplexed that one of their employees sat dead at his desk for five days before anyone noticed.

Medical examiners say the employee apparently died of a heart attach in the middle of the open-concept office he shared with 20 other workers at the firm.

A post mortem examination indicates that the 51-year old probably died on a Monday, but his death went unnoticed until Saturday morning when a janitor stopped to ask him why he as working on the weekend?

A spokesperson for the publishing company described the employee as ‘the first guy in each morning, and the last to leave at night.’ He said the man was always absorbed in his work and kept pretty much to himself, which might explain why no one noticed that he was dead. He had been with the firm for 30 years.

Ironically, investigators say the man was proof-reading the manuscript of a medical textbook when he died.

The Author And Grow Rich Money Making Idea:

When I was a Vice Principal, I often felt that I would die at my desk doing something I hated. Not only that, but I could not stand working on paper work that robbed me of my own God-talent talents and passion.

Use the Author And Grow Rich System to identify your passion and position it properly. Use Margaret Merrill’s story to inspire you.

To Your Legacy,

Glenn
P.S.

Margaret Merrill, a single mom from Scotsdale, Arizona refused to die with her book in her. Today, this entrepreneur licenses her material from her book to one of the biggest personal development organizations.

And it all happened because Margaret used the principles taught in Author And Grow Rich.

Check out one of the hundreds of case studies at…

(http://AuthorAndGrowRich.com)

How To Create A Winning Idea So That You Can Sell Your Writing–

In a day and age of information overload you are not paid to deliver content. Your book puts content in the context of your expert guidance. This is an important distinction and one that bears some time to discuss.

Content is merely that…information devoid of context, floating around in nothing. And when we speak of context, we are speaking of your target audience’s needs and wants. You need to be able to feel their pain and show your intended audience that you understand what they are going through.

The ideas you create should all be involved in solving your target market’s problems. To bring this home on how this should creation of your book, the late and great G.K. Chesterton summarizes the importance of analyzing problems first when he stated that the focus should not be on your book, but on understanding and magnifying your target market’s problems first.

Here is one way to create winning ideas or reframe an idea into something worthy of an Idea Virus (I will share with you other ways in later posts, but each way involves the three key principles as presented below): Complete a five minute exercise where you list as many ideas that are related to what you want to do. The key is to write everything down and do not pre-judge anything. This is the creative phase and you want to write as quickly as you can. Do not reflect at all on your ideas. The personal reflection comes in the next phase.

The key to brainstorming and recording all your ideas is that it allows your subconscious to begin to find relationships among your ideas. There are three relationships that your mind will look at when analyzing your ideas. I call this the ‘Triad Of Analysis’. The great philosopher Socrates first espoused this concept over 2300 years ago. It involves your mind analyzing a) the similarity of your ideas (What are your ideas like?); b) The contiguity of your ideas (How are your ideas related to each other?); and c) the contrasting nature of your ideas (How are your ideas different?).

The key with this process is to use it actively after listing ideas involving the contiguity and contrasting aspects of your ideas. The real genius with this system is that you activate your subconscious minds with this writing exercise (writing is the doing part of thinking) to find answers pertaining to the similarities of your ideas. What you have really done is use the science of reframing at a subconscious level to help you long after consciously engaging your mind with this exercise to help you find some powerful associations.

Remember what Dennis Waitley has to say about what you are paid to do in the new era in which we live, The Recommendation Age. “If you are an entrepreneur or knowledge worker, and as an author you definitely fit this description. Your success depends on how well you think. You are not paid to collect, sort, store, or retrieve information, although you may do all of these things. You are paid to interpret that information and to create and implement new ideas.”

Train your conscious mind to use the ‘Triad Of Analysis’ when creating and implementing new ideas. By using this system, you will leverage your subconscious mind to be on the look out for ideas that complement and raise awareness about ways to create solutions to your target market’s problems as you write your own book and create derivative products.

In my next post I will continue to provide you powerful writing tips to help you create your own system of self reflection. Remember, your success to do what Denis Waitley states above, is your ability to create a system of self reflection.

Yesterday in our live coaching session with Ken McArthur we revealed the new Awakened Software to help Ken create his own customizeable free report. Now first of all what I am going to reveal to you, this has not been taught before. A customized free report created within an assessment instrument is the most powerful way to bridge the Information Age with the new era that we now live in…The Recommendation Age. This is the best way to sell your writing.

Here are some key points that you must know about creating your own customized Assessment Instrument in the context of creating your own Case-Study Driven Curriculum Continuity Program (CCP). What you are really doing is creating a powerful content-rich idea virus that is the best way of leveraging the power of Milgram’s Law (The market place believes the words of an expert–and almost blindly so!) and Zipf’s Law (The market place rewards those who are perceived to be the leaders in an industry.).

(First of all, the best way for you to discover how to do this for yourself, you should watch the one hour webinar that we recorded on our live coaching session with Ken. This can be found at http://BooksMeanCredibility.com. For only $1 you can get this content rich recording as we show you exactly how to do this for yourself. If you are really interested in creating a unique category where you can easily eliminate all competition as your write to earn, I can’t tell you how important it is for you to watch the recording of this webinar.)

1. The best way to position a front-end CCP  is thru the power of an assessment instrument. Take the following one to see how this works from http://BusinessMentoringScoreCard.com.

2. The assessment instrument should be created to reflect the key differentiating factors that make you different from all your competitors. It is crucial that it–your assessment instrument–also taps into the ‘negative perception’ that your target market has of your competitors. This is really important if you want to create high end information programs and services. You must develop a system to ‘write to earn’.

3. Your assessment instrument should be created so that clients can quickly self-reflect and answer the rubric (rating scale) that is used to allow your differentiation to be fully explained. In fact, your rating scale should get your target market to ’see’ more fully what makes you different in the market place.

4. Your rating scale should have four options. The most valid answers will come when there are no opportunities for fence-sitting such as a rubric of 1 to 3. In this scenario, many people will just provide a 2 rating instead of really considering an honest answer. Rating scales that provide and odd number of options should be avoided and rating scales that offer scales of 1 to 10 or even worst 1 to 100.

5. The questionnaire should be ‘php’ driven to allow the bridge between the conveyance of fact (characteristic of the Information Age) with the transference of emotion (characteristic of the Recommendation Age we now live in). In other words, this is a great opportunity for you to begin to ethically control your market place. One of the most powerful ways to persuade your optimum clients is to get them to a) self reflect on key criteria that they need to be aware of before making any purchasing decision and b) do something–in this case garner their feedback using a rubric.

6. Your Assessment Instrument should be tied into a free report. When you generate this with the Awakened software that we use with clients, such as Ken McArthur, you allow the report to be customized.

7. One of the best conduits to teaching your content is in the context of free reports. In the Recommendation Age, you must offer more than a free report. You must customize it.

8. Evaluate the validity of your target market’s responses with the actions that they end up taking with your front end CCP. Now you can track what’s really working with your marketing.

9. And most importantly, if you take the time to create your CCP correctly, you will ensure that it is Case-Study Driven. Check out Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com to see this for yourself.

10. We have analzyed the statistics on converting potential clients into purchasers of our lead products and there is an increase in sales by a factor of 3X when you lead with an Assessment Instrument that produces a customized free report.

On Thursday at Noon, I will show you the exact numbers that will shock you into the power of what I have just explained. To get the details of tomorrow’s call, you need to register for Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com. Once you qualify for the e-Class, you will have the ability to register for this call.

I will delve deeper into the power of assessment tools and customized free reports in my next post.

Please feel free to respond and pose your questions.

To Your Legacy,

Glenn