The Power of REAL Scarcity.
Monday, March 17th, 2008In his Internet Lifestyle Blog Yanik Silver writes about the true selling power of Scarcity.
At the end of this impressive article about using scarcity in your copy to compell people to take action, Yanik makes an important point about Scarcity: it has to be believable. If you’re selling an ebook or piece of software, this is often much harder to do than it is if, say, you were selling high end sports cars.
If all you do is mention in your copy that your ebook is a “limited time offer” or that customers should “buy before tonight” will this really help your sales? Not likely! Such weak tactics could actually hurt your conversions by causing leads to question whether you’re telling the truth about your offer!
Instead, focus on both hinting at scarcity and giving a very good reason for it so that the scarcity feels real. Then, and only then, will you truly capitalize on the sales efficiency of using scarcity in your marketing copy.
