AuthorAndGetRich Blog

Quick. Grab pen and paper and record this ‘Speed To Market’ principle immediately: As your write your book you must also strategically build your business within it’s covers.

By the way, this Speed To Market principle comes from one of my clients, Ken McArthur. He used this to describe what we do live on JP Maroney’s podcast earlier this week.

Here’s a powerful thought I want to share with you before I share with you two strategic approaches to obtaining the correct feedback that you need to not only write you book fast, but create the most expensive programs in your niche.

Author And Grow Rich is about doing what academia doesn’t teach you about building a sound business—and how to build your business aggressively. That’s right. It’s about leveraging testosterone. (Sorry to my female readership!) It’s about setting free what the education system tries to control.

Perhaps you can relate to this comment: ‘Glenn, you need to be a good boy.’

Here’s their definition of ‘good’: Follow the rules. Be a good, average kid. Don’t stand out as others’ self esteem might be threatened. Competition is wrong. It’s better to be agreeable than to challenge the status quo. And on and on I could go.

Here’s why you want feedback immediately. You need to know how to position your thinking, and never has this been more important in the Recommendation Age.

Let me point out this powerful concept—and it hit me like a shelf full of unnoticed and entrepreneurially unsound self-published books from Book Expo crashing on my head.

An Aside: Did you know that many major Self Publishers charge clients at least $2,000 to have their book put on a shelf at Book Expo! Have you been to Book Expo? If not, what a waste of money—a sea—actually an ocean—of sameness!

Take note of one of our Speed To Market Principles: Greater sameness will NOT get you better results!

I felt sorry for these naïve authors thinking that having their book at Book Expo is going to do something for them! Another example of the lack of business thinking that permeates the book publishing industry, but I digress.:-)

As I mentioned above, yesterday, I interviewed Ken McArthur on JP Maroney’s Monetizer show. And I want you to listen to the show and listen to what Ken states about what we did for him. Why? Because I realized in a different manner what we do for clients.

Here’s the URL to register for other shows:

http://www.MrMonetizer.com/enter

As you know as a faithful follower of this blog, you need feedback in everything you do—and you need this feedback among your ideal clients. Yesterday I will be shared as a faculty member of Alex Mandossian’s Virtual Secrets program on how to gain absolute clarity on how to transform one’s idea into a recommendation all within the context of feedback.

99.9% of authors—and it is actually much higher than this—write their book entirely devoid of the context that is required.

This context—as Ken described it, ‘building a business within the covers of you book’, involves the following two important approaches I want to share with you ‘write’ now.

1. The inductive approach: Ask your ideal clients the specific questions that will give you the proper market to message match. It’s really important that you know how to ask them to interrupt their thinking so that you really do get what they really want.

On another post I will share with you the correct combination of closed-ended and open-ended questions that you should ask and in what order to ask them.

Also with respect to the inductive approach, it is really important to hear your clients tell others what you do. The value to this is even more valuable than what your ideal clients tell you about what they are really looking for!

This is exactly why Author and Grow Rich is all about authoring and simultaneously building and selling the most expensive programs in your niche. Not only will these clients help you reframe what you do, but you also build cash flow to reinvest within your business.

2. The deductive approach. First of all you need to flow chart out your system. In modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com I share principles of how to build your own system and I use the traditional publishing paradigm as an example. (It is as of this writing, still Scholarship Driven—100% tuition covered.)

Once you have created your own system and have identified each of the stages that comprise your system of self reflection on how you solve your problem(s), list out all the benefits that your system will provide your ideal clients.

Realize this little known strategy: once you have listed out your benefits (check your top competitors and see what benefits they make as another way of thinking through how to position what you do) now you can easily list out the problems that you solve. Benefits are simply the corollary or the logical extension of the problems that you solve. Remember, just as problems are emotionally laden words, so are benefits.

Remember, this speed to market principle: ‘If the Information Age was characterized by a discussion or presentation of facts, the Recommendation Age is characterized by a transference of emotion.’

This is one of the many important concepts that makes our signature products including Entrepreneurial Authoring and Author And Grow Rich such powerful business building programs: they both teach clients like yourself how to reframe what you do between the covers of your book and ensuring it is strategically aligned with the new laws of the Recommendation Age.

To Your Legacy!

Glenn
P.S.

As always, if we can be of further assistance to you, please don’t hesitate to phone our International Office at 519.542.3043.

 

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First, I am sorry about yesterday’s video with Richard Link from Down Under.

If you watched the video within the first couple of hours that it was posted on the
AuthorAndGrowRich.com blog, we forgot to add Richard’s video after my introduction.

You can listen to Richard share with you how Entrepreneurial Authoring has provided him the focus that he was missing after spending countless thousands of dollars on other programs.

http://authorandgrowrich.com/blog/why-content-is-not-king

If you missed Tuesday’s late lunch call on the inside scoop on Ken McArthur’s book launch for his book that we helped him write, Impact, you now can download the recorded call.

Who is Ken McArthur?

Ken is our first live coaching case study.

From the inception of his idea to the final acceptance of his manuscript with New York Publisher, Career Press, we have been working with Ken.

(Yes, we offer the first in the authoring and publishing industry–instant access to a New York Publisher)

You will discover a few important business strategies around making impact as you sell your writing with your own book.

Jump onto the following URL right now and imagine this is you.

Tuesday’s Book Launch call with Ken McArthur is now ready for you to download.

Are you ready to author your future?

Remember this ‘Speed To Market’ principle: Do NOT confuse reading books, following 10 gurus and a host of other time consuming practices with what you really require right now–the proper focus to create the correct business systems in context of market feedback.’

In other words, you must build momentum with your business idea. And by momentum, I mean you must transform an idea to a powerful recommendation.

Every minute you waste without the proper focus and execution to accelerate your idea into the market place, you are really fooling yourself into thinking you are moving forward by taking in more information devoid of context. This is a certain recipe for disaster for your business.

After listening to this call, if you want to talk about book or product launch don’t hesitate to phone our Internation Headquarters in Canada at 519.542.3043.

To Your Legacy,

Glenn

 

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Hey,this is Ronda Del Boccio, The Story Lady, from Glenn dietzel’s team at Awakened, and today I’m starting a series to share some of what we teach our clients.  (Shhh, don’t tell Glenn!).  Maybe you’ve heard Glenn say that you can make money from an incomplete book manuscript.  He says it often, and it’s true.  I’m living proof, because I have done it myself.

When I first came to Glenn Dietzel as a client of the Entrepreneurial Authoring program in May of 06, I knew nothing about sales and marketing.  I did not come to him with a business already in place.  I was totally “green” or “wet behind the ears.”   He told me I could make money from an incomplete manuscript using the methods I will share in this series, and of course I believed him and did what he told me to do.

Market Traction Tip:  that’s what you do when you work with a mentor who knows what he’s talking about.  You implement the strategies the mentor teaches you.

One of the ways you can make money from an incomplete book manuscript is to get public speaking engagements.  Even if you have no desire to be part of “the speakers circuit” to sell your products and services that you create around your book, you will still need to hone your speaking abilities.

You are going to want the press to interview you about your bok and business, right?  Just think of all the practice you will get for having the press interview you if you are already comfortable   And if you think   If you are nervous to speak to a group, only practicing speaking to a group will make you more comfortable.

Remember, you need to build a reputation while you are writing the book, not after it is published.  You need to build market traction, which means you need to have get yourself into your market and start getting feedback BEFORE your book is finished, not after.  Do not create in a vacuum.

Before I share some ideas for places you could share your expertise as a speaker and start building your reputation and your list, let me remind you of why you are writing your book.

You have great passion concerning a subject you could talk about for yours.  You have expertise in this area and life experience.  You are creating a system around a solution for a big problem.  People will gladly pay you to share this solution.

Whether you realize it or not, you are already a gifted speaker.  Just ask your spouse or your friends, and they’ll tell you that you can easily talk about your area of passion and expertise for HOURS.  So why not leverage that passion and expertise and “take it on the road” to speak in front of groups who will actually be part of your target market for your book and business?

I highly recommend that you start getting experience as a speaker right now.  You can join a Toastmasters group near you.

Get out a pad of paper and a pen and start writing down some ideas regarding where you could speak.  Think of places like these:

• Local colleges
• Service clubs
• Business networking groups
• Clubs
• churches or community action groups
• Professional organizations
• chamber of Commerce
• Networking groups
• Cultural groups, senior centers, interest groups
• open microphone night at a coffee shop
• Get a group of people in your target market together
•  You could even speak to your local libraries (there are probably more than one near you) about the process of writing a book
• Get invited to be a guest on a teleseminar

You probably have 10-20 ideas written down now, so get going!

Before my book was finished, I spoke to a community group and made my first guest appearance on a teleseminar.  The live engagement came from telling people about the book.  The teleseminar appearance came from having a signature file in my email with a tantalizing teaser about the book with the ofer of a free gift and a link to the website.

Please comment and share your public speaking success stories.

Rockin’ Ronda