AuthorAndGetRich Blog

One of my clients, Joel Comm, just wrote another book entitled, Click Here To Order. You definitely want to order this book, but more importantly you want to apply what we taught Joel about how to build your backend. Go here right now and get this book…as you do so, ask yourself this, “Isn’t it time you developed the kind of credibility to bring you the success that you have always dreamed of?

One of the keys to building a high ticket program off your book is to discover how to sell yourself back to what you really want in the first place. In practical ‘do this now’ terms, selling yourself back to your legacy involves flowcharting from what you want out of life and connecting this to the proverbial fork in the road that you will inevitably experience as you move toward your dream.

What do I mean by this ‘fork in the road’ experience? I mean the point in time where you evaluate whether or not the pain of moving forward is really worth it. This involves analyzing the pressure of moving forward versus the pain of remaining where you are in life.

When you get to this point in your life you will need to evaluate whether the action steps that you must take to move forward are really worth it. In my own case, I had to evaluate whether the risk of moving forward with my business was less than the risk of staying in a job as a Vice Principal that I grew to dislike.

(Yes, the risk of remaining status quo is the greatest risk you can take today.)

Yesterday, I took my youngest son, Cameron, to a Detroit Tigers’ game at Comerica Park where the Tigers were hosting the Yankees. The great tickets that we had and the personalized jersey that Cameron received was a reward for his soccer accomplishments over the summer. This was in part because we have paid coaches to mentor our sons.

While we were enjoying the hot summer’s day, I shared with Cameron that as cool as it is to watch other people live their dreams, in this case major league baseball players, it is even cooler to live your own dreams.

This is one of the reasons that we have our sons record their dreams. We then work backwards to help them set the daily goals they need to take

And here is what holds people back from accomplishing their goals: lack of clarity.

Lack of clarity is the main culprit that held me back for years, until I began to discover a strategy that I taught Joel about creating and selling expensive programs before you begin to sell your book.

Creating and selling high ticket programs while providing clients with a publishing house contract (we are the first in the industry, by the way) is the answer to building massive cash flow and creating the necessary systems for your business success. And the best way to do this is through flowcharting.

Here are five principles that make use of flowcharting to teach you to invert your book marketing efforts and simultaneously author and build high ticketed programs.

1. Always build your backend first. The whole purpose of entrepreneurial authoring is to build laser focus clarity for your business: it’s a combination of writing your book and building out the proper business systems to leverage high ticket programs immediately.

2. Use the Expert Positioner Software to think through your differentiation to ensure market to message match. In other words, how you say what you do in the market place must perfectly correspond with a market place that has ears to hear and a mind to understand what you do.

3. Flowchart out your system of solving a problem. An example of this is found in Module #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com. Remember that each stage provides your ideal clients key benefits that they are after. Through the process of deduction, you can construe or figure out the critical problems that you need to become a master at highlighting to your clients.

4. Use the Entrepreneurial Authoring Genealogy trees to create a very detailed TOC (Table of Contents.) Whether you are stuck because of writer’s block or whether you can’t seem to move your business forward, it is simply because you lack clarity. The genealogy tree flowchart system is a unique way to see the problem that you are solving from a color-coded perspective so that your thoughts are well organized.

5. Always tie each activity that you accomplish every day into how this will produce cash flow for your business. The greatest advancements in clarity come when your company is making money.

Remember, your job is to get into the market place as quickly as possible to get feedback. Don’t mistake reading books, listening to CDs and watching DVDs for business advancement.

Yesterday I was able to reward my son with a couple of great tickets at a ball game that he was pumped to attend. His accomplishments are directly tied into the great coaching Fiona and I have paid for, for him as well as teaching him how to flowchart his dreams into specific action steps that he is accomplishing each day.

Joel Comm is one of the thousands of clients we have personally mentored. Isn’t it time you stopped dabbling with success and took your legacy seriously?

Don’t hesitate to phone our International Headquarters in Canada at 519.542.3043 and let us show you specifically what you must do, just like we did for Joel Comm.

To Your Legacy!

Glenn

P.S.

Are you prepared to do what it takes to create the greatest gains in your business over the next two months?

Register right now for the Thee Day BizFit Intensive Preview Call…

http://www.salesandmarketingsummit.com/strategic.htm

Are you ready to author your success?

Write this ‘Speed To Market’ principle down right now.

While you are searching for a pen or opening up software to take notes on today’s blog post, meet me in LA as I am hosting a cocktail party after Rick Frishman’s event (Mark Victor Hansen is the MC.)

http://www.webmarketingmagic.com/app/aftrack.asp?afid=769532

‘He/She who self reflects the greatest controls market places today.’

Why do I send you emails regularly to help you with your home business skills and to help you build your backend with the focus on business optimization?

Because many of you are clients of Awakened and you need accountability.

Today I want to discuss a different form of accountability.

It’s accountability toward your growth in the area of self reflection.

Many of my clients are held back by the wrong kind of self reflection.

The wrong kind of self reflection is the same kind that held me back for years when I was a Vice Principal

Here is what the wrong kind of self reflection looks like and what I committed for so many years and see so many of you doing.

1. Over-thinking at the expense of not taking action to get feedback in the market place

(Remember one of our ‘Speed To Market’ principles is this: ‘Feedback is the market place is the answer to all you prayers’.

2. Over-thinking and becoming paralyzed with fear. This kind of paralysis of analysis usually had me saying to myself, ‘Tomorrow I will do it.’

According to author Steven Pressfield, ‘tomorrow’ is the ulitmate form of procrastination.

3. Over-thinking devoid of a system that you have created based on your experiences.

This third type of an incorrect self reflection is what I want you to overcome today.

If you are ready to control your market place today–not tomorrow–here is what you must do:

1. Know your system. Flow chart it out. I have provided you an example with Basic Authoring For
Business Profits, a program we used to sell for $2500, so that you understand the paradigm from
which we work with clients.

http://AwakenTheAuthorWithin.com

Refer to Modules 7 and 8. Yes, this program is 100% tuition covered and my company is covering the full scholarship if you qualify. Why have we done this?

To provide several critical components to fast creating your own case-study driven program.

2. Realize that people by nature are followers.

As followers, here is what they want from you if you are going to be the noted leader they choose forever.

Your ideal clients want your experiences. They don’t want theory. They don’t want more book knowledge. They want a tested, proven system delivered within the framework of an authenticated relationship with you. In other words, they also want your million dollar story.

You ideal clients also want your ability to help them self reflect.

Remember the difference between knowledge and wisdom is your ability to self reflect.

Self reflection always needs to be done using the three modalities of learning and teaching (kinesthetic, auditory and visual) in the Recommendation Age and communicated through the three critical areas of attitudes, skills and knowledge. We have created a new business technology of ASK(TM) to help you teach this effectively and is the foundation of my new book, Author And Grow Rich.

We have created a system using video and case studies to easily help you build the kind of unconscious credibility so that no one ever questions your authority. More importantly, this is one of the critical strategies to creating the highest end programs and services in your industry.

In summary, remember these ‘Speed To Market’ principles:

You control market places through self reflection. Your self reflection is communicated through your system.

You system must be presented within the context of unconscious credibility.

This kind of credibility is generated thru market momentum around video case studies where at the same time you are creating and marketing what you do (failing to understand this important principle cost me at least 1.5 million over the first two years of my business!) your market is drawn to choose your highest end programs and services.

Your highest end programs and services are never generated in the knowledge domain of your self reflection. They are always created within the areas of attitudes and specific skills that you bring to the market place.

The only way you know what you ultimately offer in the market place is thru self reflection.

And to self reflect in the Recommendation Age means that you know how to flow chart rapid momentum tied to cash flow.

To understand the relationship of value and cash flow, self reflect on this analogy that my mom used to say to me when I was growing up and talking about relationships with the opposite sex: ‘A boy chases a girl until she catches him.’

Are you ready to fast create your own system? Don’t hesitate to phone your International Office here in Canada at 519.542.3043.

Are you ready to fast create the key relationships to explode your business? Join me as I host a cocktail party after Rich Frishman’s event in LA…just before Book Expo.

I look forward to personally connecting to some of my friends who will help you ensure your self reflection is congruent with what your market place wants from you.

http://www.webmarketingmagic.com/app/aftrack.asp?afid=769532

To Your Legacy!

Glenn
P.S.

Don’t forget to do what you can to meet me here next week. (I am hosting Rich Frishman’s party which is being MCed by Mark Victor Hansen.)

http://www.webmarketingmagic.com/app/aftrack.asp?afid=769532