AuthorAndGetRich Blog

What does $5,000 Of Broken China And Edinburgh crystal look like? Watch today’s video and see for yourself how I had every sales agent from this furniture store watching me while they should have been serving their clients.

NOTE: This fifth counter-intuitive business principle is actually made clearly today when you watch this short video (At my expense!). In fact, what I did mortified my children and they exclaimed last night at supper, “Dad, I am glad that I wasn’t there!”

In today’s Speed To Market Writing A Book And Building A Business Niche principle, you will see something that just happened to our China Cabinet and how I had every sales’ rep come to me faster than you could say, “Bob’s your uncle!”

Do you want to attract a following?

A following that gets people to notice you immediately?

React even faster!

And swarm your business niche right now?

This is where you need to understand counter-intuitive business principle #5 for both writing a book and building your business niche fast at the speed of how quickly this china and crystal broke in our china cabinet.

Speed To Market Writing A Book And Building A Business Niche Prinicple: Trust your gut.

So many realize they need mentors and yet for some reason they know this, BUT do NOT act on this.

It saddens me to meet so many great people as I travel the world who have a hope of a dream that they desperately cling to, yet ‘play scared’ to really go for it.

Playing scared is the recipe for regret.

Today, the investment in a mentor has NEVER been more important for two reasons:

1. Zipf’s Law demands that you are perceived to be on top or face the inevitability of failure. Failure is all around us in the ‘traditional’ economy. But there is another economy that is flourishing right now. (Today’s video will show you this exactly.)

2. You can’t know what you don’t know. You CANNOT understand how to properly position and build your expert standing with the right kind of traffic generation and conversion without the correct understanding of sales and marketing.

What does ‘trust your gut’ look like?

Watch this short video and see for yourself what I did. (It cost me $5,000 to share this pain with you!)

I had every sales representative at my service—every one at this upscale furniture store in my home town just because I did this. (NOTE: I will not reveal the store name.)

What I want you to realize again is the power of creating an experience that interrupts your target market’s negative resistance to you.

Remember this important Speed To Market principle:

Your target NOT only does NOT know who you are, BUT they do NOT care who you are.

Repeat that again to yourself.

Isn’t it time, you quit fooling yourself and trust your gut and take action on this now.

Not tomorrow.

Watch this video right now and see for yourself how I used this principle to get the attention I wanted—immediately!

HINT: I use this principle all the time that Alex Mandossian brought out in a recent teleseminar he did with Dr. Loehr…

“When you change your story, you will transform your business and personal life,”
–Dr. Jim Loehr, The Power Of Story

WARNING: Be careful you don’t cut your hand on all the broken glass and dishes!

To Your Legacy!

Glenn:-)

P.S.

Have You Ever Wondered What $5,000 Of Broker China And Crystal Looks Like And Sounds Like? Use This ‘Life Just Doesn’t Stop’ Principle To Get What You Want Now!

(Watch This Video At My Expense!)

Live From This Upscale Furniture Store…

Quick.

What is missing here? (Statistically, women will pick this up faster than men!)

HINT #1: Joel Comm of the Adsense Code used this system to become a multi-millionaire with these exact home business skills.

HINT #2: Ken McArthur has used this system to get his book, The Impact Factor, completed from scratch, accepted by Career Press, become a best seller, and build his six figure income in the world’s first ever live coaching program using this book marketing system.

HINT #3: Anik Singal of AffiliateClassroom.com is just beginning the process where he is being coached live to write a book fast in the Internet’s first live coaching program.

Answer: We do NOT have a woman as a live case study with http://BooksMeanCredibility.com as an example of a coaching continuity program that focuses simultaneously on the correct steps to writing a book, but most importantly on the correct home business skills.

And to show you the power of this program, see the power of the program with this system as I show you what it feels like to go 1 to 200 on the short video below.

Would you like to be the next live case study as you write a book now…as you write a book fast? Below is the selection criteria—remember, you must be a woman. So if you are a man, and you have someone in mind, make sure you let that person know.

Our team is making its selection next Monday night and we will let you know who the lucky person is next Tuesday.

Alex Mandossian writes about the necessity of having a continuity program, something that we have been espousing for years.

Our continuity program is the same one that we teach clients just like you to implement. Our continuity program looks like the following. You can download the PDF from the following URL that showcases how to dominate your niche in the Recommendation Age through book writing and rapid business acceleration.

–>CLICK HERE To The Overview Of Our Speed To Market System In PDF<--

Here is what makes Awakened, LLCs continuity program totally different than what anyone else is doing today.

(By the way, we never just tell and focus on the ‘what’, but more importantly we zero in on the ‘how’ and the ‘why’ of implementation like any true teacher who has also succeeded in the market place should do.)

1. We are teachers by passion and training so we know how to teach. This is the first rule with a successful continuity program. The ability to teach and focus on the only three elements of proper pedagogy (the science of teaching) which involves the communication of the specific attitudes, knowledge and skills (Just ASK™) to solve specific problems in the market place today.

2. We have made it in the market as successful entrepreneurs and operate our continuity program in the form of a win-win. Most of the hype on the Internet today is by those who are not successful and who are trying to make a buck at someone’s expense. To ensure the win-win scenario as your write your book fast or build the necessary home business skills to dominate your niche, all of our programs are customized to our client’s specific needs.

3. We offer a full integration marketing system involving repurposing content using our Expert Positioner Software System. We are the only company today teaching the science of reframing on how to use customized free reports to ethically lead you target market to do business with you for a life time according to Zifp’s Law. The software and the live classes we teach, educate our clients how to dually control market places through lead generation and conversion into their (your) highest end programs and services. This means we want you to invert your business funnel as you write a book fast.

4. The content generated from one’s customized free report is then repurposed in the form of a viral eBook, and a front-end continuity program where prospective clients get to see what a continuity program looks like from a teaching perspective and using rapid business acceleration principles.

An example of this is Basic Authoring For Business Profit, a $2,500 scholarship driven program (we are still covering 100% of the tuition) and where we showcase a front end continuity program that is video case study generated using what Alex Mandossian refers to as, ‘the most video case studies of any program today.’

5. The profitability of our client’s recommendations (remember, your capacity to make money in the Recommendation Age is vested in your ability to transform an idea into a powerful recommendation.) is checked using the Expert Positioner Software so that we ensure proper cash flow. Most importantly, the perfect market to message match is ensured before our clients fast write their physical books. In this way they are perfectly ready to leverage Milgram’s Law.

Speed To Market Principle: The most powerful recommendations come in the form of a book!

Statistically a book out pulls a CD or a DVD by over 3:1 for lead generation.

6. The first five principles make no sense if one does not understand the important differences between the Information Age and the Recommendation Age.

If one does not understand how to leverage Milgram’s Law and Zipf’s Law.

If one does not understand the importance that cash flow is to the strength of your asset.

If one does not understand the importance of inverting your business funnel and driving your ideal clients into your highest end programs and services.

If one does not understand that if you fail to fully integrate and transform your idea into a powerful integrated recommendation that uses the leverage of the Internet and the offline worlds, someone else will take your ‘idea’ and beat you (ethically or unethically!) into the market place.

7. A great continuity program involves allowing clients to fully know the scope of what you will do for them by showcasing your high end program where prospective clients get to ‘watch’ others being mentored…the ‘fly on the wall’ scenario.

This is why we launched the first live coaching program on the Internet focusd on how to write a book fast and utilize advanced home business skills. It would be teachers who would do this.

http://BooksMeanCredibility.com (This is where we showcase our $10,000 Platinum coaching program.)

Note: Watch as others copy us.

Advanced Speed To Market Concept: The strength of your recommendation is ultimately measured by two critical metrics: cash flow and referrals. But the latter should never take away from the importance of having a natural lead generation system which is one of the critical systems that you need to sell your company or take it public.

Now Just For Women:

Again, thank you for all of you who have responded so far to my last blog post.

I do want to mentor you live.

Here Are The Three Criteria To Be Mentored Live (It’s Simple.):

1. As I stated on the last blog post, you need to be open to challenging your assumptions about success. You need to be willing to take focused, outcome driven action. And finally, when I say to do something you need to be willing to drive fast.

2. Get three trusted confidants who will comprise your support/mastermind team to comment on this blog post. Have them use your name and why you should be considered. The more specific the better.

3. Of course any video that you do ahead of time and publish it on YouTube with a mention of http://BooksMeanCredibility.com will only add to your credibility and willingness to use video. You can also re-post if you want on this blog as to why you should be considered. And if you want to include your video link to your YouTube video that is perfectly acceptable. You can include your YouTube video in a separate post.

Now, watch the following video and let me share with you what going 0 to 200 in 10 seconds not only looks like, but feels like.

To Your Legacy!

Glenn

P.S.

Watch As I Show You What 0 To 200 Feels Like…

Quick.

What is missing here? (Statistically, women will pick this up faster than men!)

HINT #1: Joel Comm of the Adsense Code used this system to become a multi-millionaire with these exact home business skills.

HINT #2: Ken McArthur has used this system to get his book, The Impact Factor, completed from scratch, accepted by Career Press, become a best seller, and build his six figure income in the world’s first ever live coaching program using this book marketing system.

HINT #3: Anik Singal of AffiliateClassroom.com is just beginning the process where he is being coached live to write a book fast in the Internet’s first live coaching program.

Answer: We do NOT have a woman as a live case study with http://BooksMeanCredibility.com as an example of a coaching continuity program that focuses simultaneously on the correct steps to writing a book, but most importantly on the correct home business skills.

And to show you the power of this program, see the power of the program with this system as I show you what it feels like to go 1 to 200 on the short video below.

Would you like to be the next live case study as you write a book now…as you write a book fast? Below is the selection criteria—remember, you must be a woman. So if you are a man, and you have someone in mind, make sure you let that person know.

Our team is making its selection next Monday night and we will let you know who the lucky person is next Tuesday.

Alex Mandossian writes about the necessity of having a continuity program, something that we have been espousing for years.

Our continuity program is the same one that we teach clients just like you to implement. Our continuity program looks like the following. You can download the PDF from the following URL that showcases how to dominate your niche in the Recommendation Age through book writing and rapid business acceleration.

–>CLICK HERE To The Overview Of Our Speed To Market System In PDF<--

Here is what makes Awakened, LLCs continuity program totally different than what anyone else is doing today.

(By the way, we never just tell and focus on the ‘what’, but more importantly we zero in on the ‘how’ and the ‘why’ of implementation like any true teacher who has also succeeded in the market place should do.)

1. We are teachers by passion and training so we know how to teach. This is the first rule with a successful continuity program. The ability to teach and focus on the only three elements of proper pedagogy (the science of teaching) which involves the communication of the specific attitudes, knowledge and skills (Just ASK™) to solve specific problems in the market place today.

2. We have made it in the market as successful entrepreneurs and operate our continuity program in the form of a win-win. Most of the hype on the Internet today is by those who are not successful and who are trying to make a buck at someone’s expense. To ensure the win-win scenario as your write your book fast or build the necessary home business skills to dominate your niche, all of our programs are customized to our client’s specific needs.

3. We offer a full integration marketing system involving repurposing content using our Expert Positioner Software System. We are the only company today teaching the science of reframing on how to use customized free reports to ethically lead you target market to do business with you for a life time according to Zifp’s Law. The software and the live classes we teach, educate our clients how to dually control market places through lead generation and conversion into their (your) highest end programs and services. This means we want you to invert your business funnel as you write a book fast.

4. The content generated from one’s customized free report is then repurposed in the form of a viral eBook, and a front-end continuity program where prospective clients get to see what a continuity program looks like from a teaching perspective and using rapid business acceleration principles.

An example of this is Basic Authoring For Business Profit, a $2,500 scholarship driven program (we are still covering 100% of the tuition) and where we showcase a front end continuity program that is video case study generated using what Alex Mandossian refers to as, ‘the most video case studies of any program today.’

5. The profitability of our client’s recommendations (remember, your capacity to make money in the Recommendation Age is vested in your ability to transform an idea into a powerful recommendation.) is checked using the Expert Positioner Software so that we ensure proper cash flow. Most importantly, the perfect market to message match is ensured before our clients fast write their physical books. In this way they are perfectly ready to leverage Milgram’s Law.

Speed To Market Principle: The most powerful recommendations come in the form of a book!

Statistically a book out pulls a CD or a DVD by over 3:1 for lead generation.

6. The first five principles make no sense if one does not understand the important differences between the Information Age and the Recommendation Age.

If one does not understand how to leverage Milgram’s Law and Zipf’s Law.

If one does not understand the importance that cash flow is to the strength of your asset.

If one does not understand the importance of inverting your business funnel and driving your ideal clients into your highest end programs and services.

If one does not understand that if you fail to fully integrate and transform your idea into a powerful integrated recommendation that uses the leverage of the Internet and the offline worlds, someone else will take your ‘idea’ and beat you (ethically or unethically!) into the market place.

7. A great continuity program involves allowing clients to fully know the scope of what you will do for them by showcasing your high end program where prospective clients get to ‘watch’ others being mentored…the ‘fly on the wall’ scenario.

This is why we launched the first live coaching program on the Internet focusd on how to write a book fast and utilize advanced home business skills. It would be teachers who would do this.

http://BooksMeanCredibility.com (This is where we showcase our $10,000 Platinum coaching program.)

Note: Watch as others copy us.

Advanced Speed To Market Concept: The strength of your recommendation is ultimately measured by two critical metrics: cash flow and referrals. But the latter should never take away from the importance of having a natural lead generation system which is one of the critical systems that you need to sell your company or take it public.

Now Just For Women:

Again, thank you for all of you who have responded so far to my last blog post.

I do want to mentor you live.

Here Are The Three Criteria To Be Mentored Live (It’s Simple.):

1. As I stated on the last blog post, you need to be open to challenging your assumptions about success. You need to be willing to take focused, outcome driven action. And finally, when I say to do something you need to be willing to drive fast.

2. Get three trusted confidants who will comprise your support/mastermind team to comment on this blog post. Have them use your name and why you should be considered. The more specific the better.

3. Of course any video that you do ahead of time and publish it on YouTube with a mention of http://BooksMeanCredibility.com will only add to your credibility and willingness to use video. You can also re-post if you want on this blog as to why you should be considered. And if you want to include your video link to your YouTube video that is perfectly acceptable. You can include your YouTube video in a separate post.

Now, watch the following video and let me share with you what going 0 to 200 in 10 seconds not only looks like, but feels like.

To Your Legacy!

Glenn
P.S.

Watch As I Show You What 0 To 200 Feels Like…

 

 Flash Video [2:36m]: Play Now | Play in Popup | Download

Quick. Grab pen and paper and record this ‘Speed To Market’ principle immediately: As your write your book you must also strategically build your business within it’s covers.

By the way, this Speed To Market principle comes from one of my clients, Ken McArthur. He used this to describe what we do live on JP Maroney’s podcast earlier this week.

Here’s a powerful thought I want to share with you before I share with you two strategic approaches to obtaining the correct feedback that you need to not only write you book fast, but create the most expensive programs in your niche.

Author And Grow Rich is about doing what academia doesn’t teach you about building a sound business—and how to build your business aggressively. That’s right. It’s about leveraging testosterone. (Sorry to my female readership!) It’s about setting free what the education system tries to control.

Perhaps you can relate to this comment: ‘Glenn, you need to be a good boy.’

Here’s their definition of ‘good’: Follow the rules. Be a good, average kid. Don’t stand out as others’ self esteem might be threatened. Competition is wrong. It’s better to be agreeable than to challenge the status quo. And on and on I could go.

Here’s why you want feedback immediately. You need to know how to position your thinking, and never has this been more important in the Recommendation Age.

Let me point out this powerful concept—and it hit me like a shelf full of unnoticed and entrepreneurially unsound self-published books from Book Expo crashing on my head.

An Aside: Did you know that many major Self Publishers charge clients at least $2,000 to have their book put on a shelf at Book Expo! Have you been to Book Expo? If not, what a waste of money—a sea—actually an ocean—of sameness!

Take note of one of our Speed To Market Principles: Greater sameness will NOT get you better results!

I felt sorry for these naïve authors thinking that having their book at Book Expo is going to do something for them! Another example of the lack of business thinking that permeates the book publishing industry, but I digress.:-)

As I mentioned above, yesterday, I interviewed Ken McArthur on JP Maroney’s Monetizer show. And I want you to listen to the show and listen to what Ken states about what we did for him. Why? Because I realized in a different manner what we do for clients.

Here’s the URL to register for other shows:

http://www.MrMonetizer.com/enter

As you know as a faithful follower of this blog, you need feedback in everything you do—and you need this feedback among your ideal clients. Yesterday I will be shared as a faculty member of Alex Mandossian’s Virtual Secrets program on how to gain absolute clarity on how to transform one’s idea into a recommendation all within the context of feedback.

99.9% of authors—and it is actually much higher than this—write their book entirely devoid of the context that is required.

This context—as Ken described it, ‘building a business within the covers of you book’, involves the following two important approaches I want to share with you ‘write’ now.

1. The inductive approach: Ask your ideal clients the specific questions that will give you the proper market to message match. It’s really important that you know how to ask them to interrupt their thinking so that you really do get what they really want.

On another post I will share with you the correct combination of closed-ended and open-ended questions that you should ask and in what order to ask them.

Also with respect to the inductive approach, it is really important to hear your clients tell others what you do. The value to this is even more valuable than what your ideal clients tell you about what they are really looking for!

This is exactly why Author and Grow Rich is all about authoring and simultaneously building and selling the most expensive programs in your niche. Not only will these clients help you reframe what you do, but you also build cash flow to reinvest within your business.

2. The deductive approach. First of all you need to flow chart out your system. In modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com I share principles of how to build your own system and I use the traditional publishing paradigm as an example. (It is as of this writing, still Scholarship Driven—100% tuition covered.)

Once you have created your own system and have identified each of the stages that comprise your system of self reflection on how you solve your problem(s), list out all the benefits that your system will provide your ideal clients.

Realize this little known strategy: once you have listed out your benefits (check your top competitors and see what benefits they make as another way of thinking through how to position what you do) now you can easily list out the problems that you solve. Benefits are simply the corollary or the logical extension of the problems that you solve. Remember, just as problems are emotionally laden words, so are benefits.

Remember, this speed to market principle: ‘If the Information Age was characterized by a discussion or presentation of facts, the Recommendation Age is characterized by a transference of emotion.’

This is one of the many important concepts that makes our signature products including Entrepreneurial Authoring and Author And Grow Rich such powerful business building programs: they both teach clients like yourself how to reframe what you do between the covers of your book and ensuring it is strategically aligned with the new laws of the Recommendation Age.

To Your Legacy!

Glenn
P.S.

As always, if we can be of further assistance to you, please don’t hesitate to phone our International Office at 519.542.3043.

 

 Standard Podcast [24:31m]: Play Now | Play in Popup | Download

Quick question. Are you the thought leader of your niche market?

There are ONLY a few ‘information’ marketers today who understand how to use the new rules of the Recommendation Age.

Let me prove this to you right now.

I like to call this the 5 Steps To ‘Greater Sameness’ Marketing: Your Recipe For Disaster!

Most marketers (and I call them this since they do not have a true business) do the following to promote a product. (On my next blog post you will see specifically how over 99% of what is created and sold as an information product on the Internet today is woefully deficient of truly helping you.)

1. Create a product separate from a growing business. (They are simply out to make a quick buck).

2. Manipulate their social proof by using PayPal and Clickbank images to show you how much they made in the last day, week, month and/or year. I shared with you on a 20 minute video segment a few weeks ago on a previous blog post how this is done. This is one of the hidden and totally unethical marketing practices accomplished today by countless information marketers.

3. Write copy to accentuate your weaknesses and that prey on key self esteem issues.

4. Offer a money-back guarantee since they know over 80% of people will not even attempt to begin implementing their program.

5. Outsource any questions and concerns to another country so that they do NOT have to work with you!

Now take a quick peak at what is going on behind the scenes of Author And Grow Rich. I like to call this ‘Speed To Market’ promotion for the long term—the focus is not to make a quick buck in a week or two or three and than disappear back into the ocean of oblivion.

But.

‘Speed To Market’ promotion focuses on building social proof in the context of a number of key stories that lead to people to choose you and crave a long term relationship with you—forever!

Over the course of the next few blog posts I will share with you a specific system of promotion that is as much focused on converting your ideal clients into your highest end programs immediately as it is building the most powerful lead generation system today.

Here is what has happened using this system—and this is just the beginning. By the way, this system is not just for books but for any ‘information’ product.

1. The most connected person in the world today—Mark Victor Hansen—coming up to me and offering me his business card before I offered him mine.

2. Before a live audience at Book Expo in Los Angeles (You will have the video proof next week when I am back from Scotland.), billionaire Jeff Bezos of Amazon.com receives a signed copy of Author And Grow Rich and thanks me for what we have done to help authors, including getting these authors’ books listed with Amazon.com and taking some of our clients to best-seller status such as Joel Comm, New York Times Best Seller (Adsense Code) and just recently, Ken McArthur (The Impact Factor).

3. Coach Ken Carter, from the Blockbuster hit movie, Coach Carter starring Samuel L. Jackson, promoting our book Author And Grow Rich and demanding to use our services.

4. The founder of the infomercial, Beryl Wolk, approaching our company to launch an infomercial around rapid business authoring.

And this is just the beginning…

Alex Mandossian is one of the few entrepreneurs today that understands the power and the new rules of the Recommendation Age.

Alex has created a one-of-a-kind program, Virtual Book Tour Secrets, to help you launch your book and information products uniquely into the market.

Alex uses our Expert Positioner Software system to showcase what makes his system differently. It’s the same system, including the live coaching you will receive, if you invest in his full program.

http://www.1marketinglive.com/cmd.php?af=786955&p=12

Check out Alex’s full program and register for the preview call immediately. Remember, Alex’s system is so good he is one of just a few entrepreneurs I personally endorse.

http://www.1marketinglive.com/cmd.php?af=786955&p=11

Isn’t it time you invested in a program to teach you to become the thought leader of your industry?

By the way, I am one of five faculty members associated with Alex Mandossian’s Virtual Book Tour Secrets’ Program.

The reason I accepted to be a part of Alex’s program is because Alex is one of the few entrepreneurs I respect as getting–and being able to teach within– the new laws of the Recommendation Age.

Promote yourself now. Jump onto the following URL and register immediately.

If you value the power of creating information programs and positioning them properly in the Recommendation Age with profit margins that will blow your mind…

If you are ready to be recognized as the industry expert within your niche, you need to minimally discover more of what Alex Mandossian’s Virtual Book Tour Secrets’ Program will do for you.

http://www.1marketinglive.com/cmd.php?af=786955&p=11

And then contact me or phone our International Office and let my office know that you registered. You can reach us as 519.542.3043.

By the way, I will allow an addition 10 people to receive the Expert Positioner Software training for free. (The live training classes are called our Business Optimization Assessment System where we show our clients how to make maximum use of the Expert Positioner Software. The value is $997 for this program).

To Your Legacy!

Glenn
P.S.

Only if you see yourself as an entrepreneurial CEO should you consider Alex Mandossian’s ‘Speed To Market’ Thought Leader Program…

http://www.1marketinglive.com/cmd.php?af=786955&p=11